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General Environment

In: Business and Management

Submitted By wankay90
Words 638
Pages 3
Common Test 1 a) Discuss one (1) relevant general environment segment that has a negative impact on the sales of printed magazines.

One relevant general environmental segment that has a negative impact on the sales of printed magazines is technological. In technological segment includes product innovations, new communication techniques and application of knowledge. As in the above case, the technological will give negative impact to the sales of printed magazines because nowadays, as the technological expands, they are many technological changes. With the technological factor, people now can get the news, information just one click. Therefore, the people choose to use the technological to read the gossips or others rather than buy magazines.

b) Discuss why the future of Malaysia's popular longest-running teen's magazine, Remajakini, is in danger. Use the four criteria for sustainable competitive advantage to support your answer

1) Valuable
The Remajakini no longer more valuable because this teen’s magazine may not able to create value to the customers since nowadays the people are more innovation product which can satisfy the need of customers.And in the long run, printed magazine may not be able to create value. It is because changes in customer preference and rapid technological changes.

2) Rare

Remajakini magazine is no longer rare since there are many people possess this kind of business. Many company using printed magazine as their primary services. To make remajakini different from other company, the remajakini should change the medium from printed magazines to other choice.

3) Costly to imitate

Remajakini is not costly to imitate because it has no difference or uniqueness from other magazines.To improve this, the auditor of remajakini should find something that will give the remajakini extra different from other magazines.

4) Non substitutable

Remajakini magazine is substitutable product since the magazine is not rare and easily to imitated by others. The customer can choose either to buy magazines or to read online. Nowadays many phone or tablet can connect to internet easily.

c) Do you think the Resource-Based Model would still be able to help the Chief Editor in formulating strategies to achieve above-average returns? Support your answer with one (1) reason.

The Resource-Based Model in gaining above average returns assumes that each company owns a collection of unique resources and capabilities that provides the basis for its strategy. These resources are the primary sources of the company's high profitability. As for me, I think the resources based model cannot help the chief editor in formulating strategies to achieve above-average returns because as we know the remajakini is not unique, not rare, not costly to imitate and not substitute anymore. Therefore, there is no way the resources can help to achieve above average returns.

(d) Discuss the bargaining power of suppliers when the publisher of the printed magazines joined the 'e-media bandwagon'

The bargaining power of supplier is the ability to influence the price given. Supplier power can impact the price the target market will pay for goods, the quantity and quality of items available for purchase, and even which companies will be able to remain in the marketplace. If the publisher joined the e-media banwagon, the supplier increases and it will lead customer can choose whos supplier they want.

(e) If you were working for the Chief Editor, recommend one (1) action that the Chief Editor can take to increase sales of its printed magazines. If I were working for the chief editor, I will recommend to redesign the magazines, become more uniqueness, more rare. Furthermore, I will ask the employee to do make the advertised about the magazines. Redesign the magazines can be in term of model, the arrangement of story, cover magazines and others. With that, it automatically will attract the customer to buy the remajakini which already been upgrade.…...

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