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Global Communications

In: Business and Management

Submitted By Xinyu497
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Problem Solution: Global Communications
This paper will review the issues and events Global Communications (henceforth referred to as GC) is facing, identify mistakes the company made in its decision-making process, and propose a solution that will correct those mistakes and help the company to transform into a global corporation within three years.
Situation Analysis
Issue and Opportunity Identification
GC’s stock has dropped more than 50% over the last three years because of excessive competition in the telecommunications industry. The company chose to address this issue by developing a plan that focused on growth through new services and cost reduction through outsourcing some of their technical call centers. GC did not include the union, a major stakeholder, in the development of this plan. This resulted in conflict between the company and the union. “Conflict gives you an opportunity to deepen your capacity for empathy and intimacy with your opponent,” (Kreitner & Kinicki, 2004, p. 4). GC has the opportunity to address the unions concerns, repair the damage to the public image of GC caused by the union press release, and develop a strategic plan that meets all the stakeholder’s needs. According to Weiss (2006), understanding a company’s central issues and how they evolved can help manage changes in a company’s direction and operations.
Stakeholder Perspectives/Ethical Dilemmas
The main stakeholders in the GC scenario are the customers interested in efficient communication services at reasonable prices; stockholders interested in the appreciation of the company stock; the senior leadership team interested keeping the company in business; the union, interested in the rights of the employees, and the employees interested in keeping their jobs. Each of the stakeholders has the right to look after their own best interest, and each value those issues that…...

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