Free Essay

Graphics Interchange Format

In: Computers and Technology

Submitted By MASENO
Words 290
Pages 2
ADVERTISEMENT OF BRAND USING GIF
Graphic Interchange Format (GIF) was introduced in 1987 by CompuServe and is widely used on the website because it is portable and it supports widely.It supports a fairly good amount of bits in every pixel for each image,that is 8 bits.It supports animations hence allowing a separate fine colour set for the management of digital images.This is up to 256 colours for every frame.
Reasons why GIF is widely used to adverise brands worldwide.
The following are the reasons why GIF are widely used to advertise brand globally: 1. GIFs are easy to consume making them to be super attractive as compared to any other brand which tries to meet the content need of the audience. 2. GIFs are appealing and effective.Thet help in the enhancement of a brand’s message with the necessary visual content.Visual power is important because research shows that people can only recall 20% of any material they read which has no visuals. 3. They are mobile friendly.File size of GIFs is significantly little and the process of uploading them only takes few seconds as compared to videos while a brand’s message effectiveness is increased by the auto loop 4. GIFs speak the language of the internet.They are part of the culture of the internet despite communication and content changes through the years.Therefore,brands may still be rewarded when adhering with the changes in times. 5. GIFs are used multi-purposely.This includes in social media platforms like Twitter, Facebook ,Whatsapp ,Instagram and Tumbir which are the most common ones.The only limitation is that it’s not of any importance to distribute similar content to all the platforms.
Why GIF is quickly reactive…...

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