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H&M Corporate Communication Strategy

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|Course code: |BSC 407 |
|Course name: | THE EFFECTIVE ORGANIZATION |
|Assignment title: |H&M Corporate Communication Strategy |
|Instructor’s name: |Mr. Vasilios Zoumbos |
|Student’s name: |Eleni Vasiliou |
|Date: |21/03/2014 |

|Comments: | |
|Grade: |/100 |

Title Page

2. Communication

H&M Corporate Communication Strategy

Table of Contents

1. Introduction.…………………………………...…….……………………………...4

2. Corporate Communication Strategy of H&M.......................................................5

3. External and Internal Communication............................................……………...6
4. Media Communication Plan…….………………………………………………...6
5. Corporate Identity, Image and Reputation………………………………………8

6. H&M Promotion strategy ……………………………….………………………..9

7. Promotion/Communication……………………………………………………….10

8.…...

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