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History of Ford Motor Company

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Submitted By SMains980
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History of Ford Motor Co.
Shaun Mains
Alvernia University

The Ford Motor Company is an American based automobile manufacturer that was founded in 1903 by the late Henry Ford. The company pioneered the early integrated moving assembly line, fought and beat early gasoline powered automobile patents, and even survived the Great Depression. Today, Ford is the fifth largest automobile manufacturer in the world, based on sales, and is the largest family controlled company in the world (History). Henry Ford, along with 11 other investors, founded Ford Motor Company on June 16th 1903 (History). In its early years the company produced the Model A, S, K and most notably, the Model T. The popularity of the Ford Model T from 1908 through 1913 is what fueled the development of the integrated moving assembly line. The assembly line simplified the manufacturing process and made mass production possible (Company). The chassis assembly line alone went from 12.5 hours to produce a chassis, down to 1.5 hours (Company). The Ford Model T was a huge success for the automobile manufacturer. The vehicle was priced significantly lower than the competition largely in part to Henry Ford’s insistence on building integrated manufacturing plants and the utilization of the integrated moving assembly line. The company’s main goal of the time was to build a vehicle for the everyday American, and the company priced their vehicles accordingly. This achievement allowed even the poorest of Americans to purchase a vehicle, helping to reduce isolation in the most rural areas of the country (Ford). In addition, the popularity of the Model T stimulated the improvement of infrastructure in America (Ford). Unfortunately, with success, often comes an unwillingness to change. Competition from other manufacturers like Plymouth and Chevrolet began eating into the profits of Ford in the early…...

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