Premium Essay

Impact of Visual Communication in Rural

In: Business and Management

Submitted By sujitmishra112
Words 4793
Pages 20
Impact of Visual Communication in Rural Markets

Submitted By:
Name: Sujit Mishra
Course: PGDM- Marketing
Roll No: 056

Under the guidance of:
Dr. Ramkishen. Y
Faculty in Marketing
K J SIMSR K J Somaiya Institute of Management Studies & Research
IV Trimester, 2012
Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian Middle Class" further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas.
Companies are always looking for tools and ways to increase the brand visibility and communication. Brand communication to the consumers is always an important marketing goal of marketers. In doing so, they spend a lot through their marketing services firm, which provides the advertising and communication services to the client firms. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard.
Going by some of the characteristics of the rural public, which are high brand loyalty, low income influenced by seasonal fluctuations, low literacy, influenced by traditions, etc, a brand should have a high appealing power. In rural market it’s the sensory marketing mostly in the form of visuals that appeal to the mass. Companies visually communicate to the people through TVCs, wall paints, hoardings, print ads, packaging of the products, logos, symbols, mnemonics, point of sale planogramming in one word semiotics and activities…...

Similar Documents

Free Essay

Impact Communication Technolog

...such as ,Latvia, Lithuania, and small number of Asian and Africa Immigrants that came from Africa, such as Nigeria, Zimbabwe and sri-lanka. 15.4% of the population were between the ages of 0 to 14 and 8.5% were aged 15 to 64, 8.5% were over 65.9% of the population were female while 48.1% were male. The important points noted about this community is their cultural events which made it to become one of the city's major tourist centre, such as sports, music, Galway arts festival, the Galway races, Galway international oyster, fleadh imboilg ,The baboro international, Children's festival, Galway early music, Salthhil air show, Little Havana festival, Galway garden festival, Galway comedy, Baffle poetry, Galway aboo, halloween, Tulca festival of visual arts, Galway science and technology festival, Spirit of voice festival ,Galway Christmas market, Galway film fleadh, African festival ,Galway pride festival and Volvo ocean race ( CURRENT SITUATION: The appropriate government agency need to take more action on educational policy that will strongly discourages or separate young people along purely academic lines, at least in the first and second years. The policy should be targeted particularly at schools in disadvantaged communities, such as school where boys enrolled and where there are students with low literacy levels or special educational needs, such as travelers and students from lower socio-economic back grounds. However, it is......

Words: 3963 - Pages: 16

Free Essay

Approaches to Visual Communication

...Approaches to Visual Communication Anna Youngs CGD218: Visual Literacy in Business (BNC1221A) Kimberly Horton June 8, 2012 Approaches to Visual Communication There are many elements of visual communication around each and every person. This kind of communication is an art that is inseparable from human beings and will remain applicable in their lives as long as they continue carrying out their activities. Different situations or scenarios demand application of different approaches of visual communication. It is therefore important for any visual communicator to employ these approaches accurately to enhance successful communication. In this work communication intended at giving a warning/caution message by the use of symbols and signs, shapes and colors, and images is discussed. The message will be to caution people on the hazards involved when one handles electricity or electrical products carelessly (Baldwin & Roberts, 2006). Signs and Symbols In order to deliver a caution or warning, one can practically use symbols or signs that deliver a message of danger. Such a symbol would be the use of a skull to warn of a possible electrocution. Shapes and Colors Warning can also be affected by the use of certain colors. A red color, for example, is known to be associated with danger. The connection is usually drawn from the fact that it represents the color of blood. Use of Images The use of images is also effective in delivering a caution message to the......

Words: 659 - Pages: 3

Premium Essay

The Impact of Rural Banking on Rural Farmers in Uganda


Words: 4723 - Pages: 19

Free Essay

Visual Communication

...Voice Communications Guide Phonetic Alphabet | Letter | Word | Pronunciation | A | ALFA | AL FAH | B | BRAVO | BRAH VOH | C | CHARLIE | CHAR LEE or SHAR LEE | D | DELTA | DELL TAH | E | ECHO | ECK OH | F | FOXTROT | FOKS TROT | G | GOLF | GOLF | H | HOTEL | HOH TELL | I | INDIA | IN DEE AH | J | JULIETT | JEW LEE ETT | K | KILO | KEY LOH | L | LIMA | LEE MAH | M | MIKE | MIKE | N | NOVEMBER | NO VEM BER | O | OSCAR | OSS CAH | P | PAPA | PAH PAH | Q | QUEBEC | KEH BECK | R | ROMEO | ROW ME OH | S | SIERRA | SEE AIR RAH | T | TANGO | TANG GO | U | UNIFORM | YOU NEE FORM or OO NEE FORM | V | VICTOR | VIK TAH | W | WHISKEY | WISS KEY | X | XRAY | ECKS RAY | Y | YANKEE | YANG KEY | Z | ZULU | ZOO LOO | Number Pronunciation Guide | Numeral Spoken As 0                                                   ZE RO 1                                                   WUN 2                                                   TOO 3                                                   TREE 4                                                   FOW ER 5                                                   FIFE 6                                                   SIX 7                                                   SEV EN 8                                                   AIT......

Words: 718 - Pages: 3

Free Essay

The Impact of the Economic Globalization on Urban and Rural Spaces

...The Impact of the Economic Globalization on Urban and Rural Spaces The world is experiencing the largest wave of urban growth in history. For the first time ever, more than half of the world’s population lives in cities. This rapid urbanization trend is fueled by globalization and should concern all of us because it will continue to effect the way we live for many years to come. In order to survive in the globalizing world we need to become educated of the global economy and figure out how to benefit from it. With this in mind we first need to understand how the globalizing economy impacts cities and rural places worldwide. Many cites around the globe are continuing to expand and integrate themselves into the global economy. Likewise, processes related to economic globalization continue to extend and affect even the remotest rural places. Thus, challenging the distinction between urban and rural spaces. To understand how the globalization economy impacts cities we need to be familiar with the economic globalization. This term refers to the process which integrates economies between cities which has lead to the emergence of a global market. In other words it’s the rapid increase of interdependence between national economies worldwide facilitated by the increasing movement of goods, services, technology and capital internationally. The new global economy calls for highly specialized markets and firms which are concentrated in global cities. This makes cities......

Words: 889 - Pages: 4

Premium Essay

Visual Communication and Graphic Design

...Visual Communication has proven to be far more effective than plain text. In today’s day and age of technology graphics are critical for successful presentations. One sure way in the development is to create the graphics first, then write or create the text around the graphics. Graphics generally fall under two criteria that must be achieved to be considered successful, and they mesh or complement each other. If the image or graphic communicates the right message, then it is more likely that it will be accepted. Then if accepted, the presentation of the message will be clear to the receptiveness of the targeted audience. It has been found that most clip art libraries do not contain the proper graphics for advertisement or newsletters, which causes a delay in the presentation. Also, to retain a captive audience the presentation should and must be pleasing to the audience and not to overwhelm them with too much or too many colors. The author or creator doesn’t want this to happen as it may affect the ability for the viewer to recall and associate the graphic and message at a later time. Many have interpreted visual communication as a fancy term for graphic design. I see it as a process of providing pictorial and written information to an intended audience. I see two important distinctions that separate visual communications and graphic design. The first is that visual communication is a “process,” that by its problem-solving nature includes investigative and analytical skills......

Words: 2270 - Pages: 10

Free Essay

Visual Communication Mem

...oo Visual Communication Assignment ------------------------------------------------- Summer 2014 Techincal Writing Courtney Evans @029644291 Memorandum To: Fall 2014 Technical Writing students From: Courtney Evans @02644291 Subject: Visual Communication Assignment Date: July 21, 2014 Introduction All students in the fall technical writing course at Howard University are required to learn about visual communications. In order to gain a better understanding, I will be providing you with tips and other useful information. The purpose of this memo is to discuss the proper use and integration of visual aids and designs in text. Visual Aids Visual aids can help you understand and reach objectives by providing visual emphasis on what is being said. They emphasize focal points and convey information using graphics to facilitate understanding. Psychologist Jerome Bruner of New York University notes in Power of Visual Communication (2004), “people remember ten percent of what they hear and twenty percent of what they read, but about eighty percent of what they see and do.” Visual aids are useful because they help you to be able to grasp your audience’s attention. Designing Visual Aids According to the McGraw-Hill Publishing Company (2004), there are six guidelines to adhere by to ensure you design effective visual aids.                    1.     Plan and Prepare Visuals Aids in Advance Visual Aids take time to......

Words: 1851 - Pages: 8

Premium Essay

Communication with Visuals

... Communicating With Visuals Aaron Mastro Visual Literacy in Business Instructor Jan Tucker August 11, 2014 In today’s business world, communication is of the utmost importance. How successful a message is communicated can mean the difference between luring customers and pushing them away. It could also be the difference between educating your workforce and them completely ignoring the message you are trying to share. Businesses use visuals in their advertising and also in their presentations that they share with their workforce. Using visuals to help communicate a message can improve the desired effect of having your message heard and understood. The greatest asset the United States Marine Corps has is its Marines. It is important that the leadership does everything they can to ensure the safety of each and every one of their Marines. This means that they need to educate the workforce on issues that pose a threat to their safety. One of these threats that pose one of the biggest risks to Marines safety is alcohol and drug abuse. The message I will be conveying is drug and alcohol prevention. The purpose of it is to pass knowledge on about the dangers of abusing alcohol and drugs as well as the repercussions if Marines are caught violating Marine Corps Orders and the law while under the influence of these substances. The desired result is to have Marines walk away with the knowledge of the dangers of these substances and the impact it could have on their lives......

Words: 2408 - Pages: 10

Premium Essay

Designing Visual Effective Communication

...Designing Visual Effective Communication Names Institutional Affiliation Result from self-administer questionnaire 1(a), 2(a), 3(a), 4(a) 5(b), 6(b), 7(c), 8(b), 9(a), 10(b), 11(c), 12(c), 13(c), 14(a), 15(a), 16(a), 17(c), 18(a), 19(b), 20(a), 21(a), 22(a), 23(a), 24(a), 25(c), 26(b), 27(a), 28(c), 29(c), 30(b). Result tallying: total number of a=15, b= 7 and c= 8 Result from the second person 1(a), 2(a), 3(a), 4(c) 5(b), 6(b), 7(c), 8(a), 9(b), 10(b), 11(c), 12(c), 13(a), 14(c), 15(a), 16(c), 17(c), 18(b), 19(b), 20(c), 21(a), 22(a), 23(b), 24(a), 25(c), 26(b), 27(a), 28(a), 29(a), 30(b). Result tallying: total number of a=12, b = 8 and c=10. The design of visual communication is composed of the modeling of visual language and graphic design with the motive of relaying information, ideas and messages in the field of industrial design. In order to create effective visual communication design, the designer should develop design skills to manipulate and organize elements, design principles, production method, selected media and materials(Brown, 2007). Successful design of efficient requires the designer to have the ideas of the kind of learning style of the recipient. The main aim of the designer is effectively to convey a message that is clear accessible and easy to understand to the end user. Various learning styles have enormous implications for the visual communication (Bergström, 2008). These learning styles enlighten the designer on matters pertaining to......

Words: 782 - Pages: 4

Free Essay

Visual Communication

...increase revenue/profits? Which initiatives were most successful, and which were least successful? We will assume The Pub has not really focused on increasing revenue or profits in the past. They have just been trying to survive and work on moving to the new location. * What were the alcohol consumption pattern changes in Canada mentioned on page 49? Could there possibly be more changes in the future that would cause even greater competition among bars or vice versa? We will assume that it is unclear what motivated the increase in competition and that the next couple of years do not promise to bring any changes in the alcoholic consumption patterns of Canadians. Assumptions: * “Social” employee behavior does not negatively impact revenue, and therefore is not noted as an inefficiency; change of employee base from part-time student workers to fewer full-time staff is not a cost-effective change for the Pub. These assumptions rule out employment practices as a possible root cause of reduced profit, since such practices have been employed since the Pub began and significant losses have only occurred in the past decade. * We know little about the demographics of the Sackville community. This is a potential market to solicit with the new location of the Pub closer to downtown. We will assume that the Pub will focus its efforts on increasing revenue with its core student, faculty and alumni customer base. Recommendations: According to the textbook,......

Words: 2502 - Pages: 11

Free Essay

Impact of Rural Banking are largely sufficient, selfsufficiency in other food-items is still to be achieved. For example among non-cereal food, 70% of the pulse requirements get imported and Bangladesh produces only 34% of its edible oil. Here we are still talking about effective demand and not really that required9. Estimation of requirement, demand and supply (availability) of other food items- vegetables, pulses, fruit etc should be systematically carried out and the National Food Policy, the Import Policy and the Agricultural and the Nutrition Policy should address these requirements in a planned, integrated fashion. Growth of crops will be compromised (with no changes in current practices) by agricultural land decreasing at 1% per annum10 and the impact of climate changes, which are still being understood. Any growth must come from increased productivity and that demands higher investment in agricultural research and education11 in collaboration with agencies like FAO and the World Bank. Estimates on Food Gap, both present and future vary. While the government figures do not show any food gap, self-sufficiency ratio12 calculated as per FAO’s method puts this self-sufficiency at about 90%. (See the box and the figure below.) Self Sufficiency Ratio (SSR) The self-sufficiency ratio expresses magnitudes of production in relation to domestic utilisation. It is another way of expressing the food deficiency in the country. SSR is defined as: SSR = Production/(production + imports......

Words: 11324 - Pages: 46

Premium Essay

Visual Communication

...VISUAL COMMUNICATION IN POLITICS Visual communication has been a main component of political communication. And, it importance has increased as television has become the major source of political information. It also known as idea that a visual message with text has a stronger power in persuades a person. Did you ever wonder why World War II propaganda posters so effective at manipulating popular opinion? This is because our human eye is always attracted to colored elements before black and white elements, and tends to visual before the text. Overall, research has shown that visual images are always more persuasive than spoken communication because it communicate in a way more easy to understand, more quickly and memorably. According to Dan (2015), experimental research in political communication has found that a single photograph of a candidate can influence voters’ judgments regarding that candidate’s demeanour, competence, leadership ability, attractiveness, likeableness, and integrity. Normally, politicians need media to get the exposure in order to win elections. Thus, some candidate with enough money will spend it on TV and print advertisements. And, it's not surprise to see that candidate’s family photos ‘accidentally’ spread around during the campaign. This may build a “kind” image by appearing with children and family members together. Moreover, the politicians also can use social networking software to get closer with their supporters and post news......

Words: 482 - Pages: 2

Premium Essay

Visual Literacy and Impact of Multimedia

...Visual Literacy visual-literacy What is visual literacy? Visual literacy is something you make up, something you can imagine in your mind and put that imagination to paper. Visual literacy is information we can interpret from visual images such as presentations (or PowerPoint), pictures such as art, graffiti, collages, etc. As you can see above the image I’ve posted about visual literacy is only one of many types of examples of visual literacy. This is to make meaning of the information we see within the pictures that are the text base that are on the image. Learning to read visual images can help you both in your work and life, it makes it easier for us to know what is being said and done in an image. Visual Literacy can also represent your own company for example an advert you want to make to help sell a brand new product your company is hosting, you will use people, pictures and other ways to credit the product We need to learn how to identify, read, and understand images to become literate in visual language in order for us to communicate successfully. I recently came across a website called Wikipedia that said this about visual literacy ” Visual Literacy is not limited to modern mass media and new technologies” I wondered for hours why they said that, and came to this conclusion Visual Literacy isn’t something that is taken away but is taken by the imagination of people on how to communicate in many different ways whether they’re able to speak or not,......

Words: 598 - Pages: 3

Premium Essay

Demonstrative Communication – a Visual Persuasion

...Demonstrative Communication – A Visual Persuasion Name BCOM 275 June 6, 2011 Instructor Abstract Demonstrative according to Oxford Dictionaries is a person that is unrestrained in showing feelings, especially those that are derived from affection (“Oxford Dictionaries,” 2011). Communication according to Oxford Dictionaries is “the imparting or exchange of information or news (“Oxford Dictionaries,” 2011). Taking both of these definitions into consideration when you combine the two words into the term “Demonstrative Communication” it leads me to the following definition and/or meaning: Demonstrative Communication – the exchange of information (feelings) in a non-verbal and/ or unwritten manner that allows another to understand what you are thinking via one’s facial expressions and/or body language. The remainder of this short report will focus on demonstrative communication from a descriptive perspective. In the paragraphs to follow this report will provide examples as to how demonstrative communication can be effective, ineffective, positive and negative for the sender as well as the receiver. This report will also give an explanation as to how demonstrative communication involves both listening and responding. Demonstrative Communication: A Visual Persuasion The best analogy I can think of when it comes to demonstrative communication is visual persuasion. It is a persuasion of sorts that is reached by the receiver interpreting what one’s body language......

Words: 1023 - Pages: 5

Free Essay

Visual Communications

...Shelley Davis Visual Communications Monday, June 18, 2012 In order to promote goods using visual communications it is important to choose the right methods of communicating your message to your audience. I personally feel that the approaches that are most effective in making these communications a possibility are colors and shapes, cartoons and illustrations, and typography. Visual communication approaches like these make marketing and advertising easier and more competitive. Research has shown that people make judgments subconsciously about all sorts of things. Among these things are people, the environment, or product within ninety seconds of initial viewing and that between sixty two and ninety percent of that assessment is based on color and shapes. Catching the shopper’s eye and conveying information effectively are critical to successful sales. It has also been proven that color increases brand recognition by up to eighty percent. Shapes and colors improve reading and comprehension as well. There are many reasons why businesses use cartoons and illustrations in their marketing and advertising. When using cartoons and illustrations in marketing and advertising the characters and backgrounds are usually simple and use large shapes and contrasting colors so that the reader will capture the story right away without a lot of trouble. The advantage of these simplicities is that your message is identified by the reader very quickly and with little or, sometimes, no......

Words: 638 - Pages: 3

Мир Танков / World of Tanks [] (2014) PC | Online-only | TeamViewer Free 13 2 14327 Multilingual | Kürzeste Entfernung