Free Essay

Informal Report

In: Business and Management

Submitted By ljalcantara
Words 1278
Pages 6
DATE: November 14, 2012

TO: Muhammad Hossain, Acting Chair of Bachelor of Commerce

FROM: Lorraine Alcantara, Full-Time Student

SUBJECT: Choices of Media Options to Promote the Program

Because of its lack of publicity, Grant MacEwan’s Bachelor of Commerce needs to promote itself. This report’s purpose is to recommend various media options that can give positive exposure for the program. It will present advantages and disadvantages of three media options: newspaper, television, and social media. This report is significant because our program is not being promoted to prospective students.

The report begins by explaining the significance of the need. Next, three alternatives are described and a recommendation is specified based on my findings.

Significance of Need: Exposure to Prospective Students

Bachelor of Commerce is an increasing choice of program for high school graduates and undecided individuals. However, we’re not exposing much of Grant MacEwan’s Bachelor of Commerce to prospective students. After the school’s transformation to university status three years ago, we have not taken the opportunity to promote our program. This will not aid us in being more attractive than our biggest competition, the University of Alberta. The University of Alberta uses mainly social media to promote itself and has taken opportunities to publish as much about their program:

* YouTube BSAVoice’s Channel (2011). * Facebook University of Alberta School of Business (2010). * Twitter UAlberta Business (2012). * LinkedIn Alberta School of Business (2012).

The University of Alberta’s School of Business is usually the first choice of students because it’s a reputable university. But according to CBC News, Grant MacEwan as the new university will focus on teaching, unlike institutions such as the University of Alberta and University of Calgary, which conduct research as well as teach students (“Grant MacEwan now a university”, 2009). We have an advantage over our competition thus we should emphasize this to the public. Below, I will discuss three media options that we can use to promote Grant MacEwan’s Bachelor of Commerce.

Alternative 1: Newspaper

Often, we will see schools or specific programs promoting themselves in a newspaper. We can follow this and start promoting our program in the major newspapers: The Edmonton Sun and The Edmonton Journal.


Although Grant MacEwan promotes itself in numerous newspapers, our program doesn’t. Newspapers have the advantage of giving us the choice of the size and incorporating all necessary information in the ad space. We can include program details, employment opportunities, benefits of taking the program at our school, and average tuition fees. Exposure is unlimited because readers can return to it over time. As well, it reaches a wide range of local readers.


Most of our target audience doesn’t look at the newspaper. Because of the Internet, newspaper readership is declining. The ad space is costly, with an average of $3.53 per newspaper. Also, our promotion will have to compete with the others in the newspaper that could be more appealing. Therefore, it’s not the most effective media option.

Alternative 2: Television

Companies and schools use television to advertise through commercials. We can have a 30-second segment on Global and CTV. We can include students’ testimonials, program details, what a typical student does, and how our program differs from other schools’.


Television is the most widely used medium in promoting. It has a wider range of audience because every household in the city has at least one television. Canadians watch approximately 28.5 hours of television (“Canadians’ television viewing appetite on the rise”, 2012) per week. If a memorable commercial is aired about Grant MacEwan’s Bachelor of Commerce, then it’s likely that individuals will remember. As opposed to print media, television can deliver visual and sound advertising to the public. This captivates the audience more effectively.


The effects of television depend on the creativity of the commercial. If it’s not as appealing as other commercials, then individuals will not be attracted. It’ll also be difficult to decide how and what information to include in a 30-second segment. It has to have a clear and direct message to show how our program is suitable for the audience. It is expensive, as the average cost for a commercial is $4,000 a month (Bitti, 2012).

Alternative 3: Social Media

Social media has been an increasing medium for promoting, since Internet use is on the rise. More school programs are using Facebook, Twitter, LinkedIn, and YouTube to publish and interact with students, parents, and prospective students. We should follow this trend and join these social media.


People all over the world have been using the Internet to do any type of activity. According to Global News, 62 per cent of Canadians use social media sites nearly every day (“Albertans most likely to use social media during disaster”, 2012). It’s the fastest medium for information to be transferred around. As opposed to television and newspaper, it is inexpensive and it could also be free to join. It gives an opportunity to interact and provide information. It is easy and fast to add or remove information; we can add daily, so that we can constantly update people about our program. This will enable us to succeed in enhancing our image and exposure.


Although more people are using the Internet, it’s not accessible for those who cannot afford a cellphone, tablet, or computer. As well, people usually go on social media to socialize and not to look at promotional ads. Therefore, everything we post has to catch the eyes of individuals immediately. Our program has to continually modify to maintain competitive advantage, and it could be time consuming.

Conclusions and Recommendations

Promoting the program is essential in retaining students. It takes time and effort to create and maintain the promotional ads to the public’s taste. Comparing all three alternatives, the most effective and cost-efficient is social media. Although the newspaper and television reach a wide audience, they don’t target our desired audience. Conversely, the two alternatives are more expensive to implement. If our goal is to enhance our image, we should look into social media. Social media will capture most of our target audience. We’ll have the ability to interact with individuals, so it can give us positive exposure. We can modify our profiles or add information and videos when necessary. Although it will be difficult to reach out at first, over time more people will notice and our popularity will increase in the social media.

Therefore, I recommend that we promote Grant MacEwan’s Bachelor of Commerce by creating accounts on Facebook, Twitter, and LinkedIn. As well, we should post videos about our program’s activities on YouTube.


Albertans most likely to use social media during disaster. (2012, October 9). Global
News. Retrieved from

Alberta School of Business, Executive Education. (2012). LinkedIn. Retrieved from Bitti, M.T. (2012, July 2). Television ads hit the spot. Financial Post. Retrieved from BSAVoice’s Channel. (2011, August 18). Youtube. Retrieved from Grant MacEwan now a university. (2009, September 24). CBC News Edmonton.
Retrieved from

The Canadian Press. (2012, September 4). Financial Post. Retrieved from UAlberta Business. (2012, April 12). Twitter. Retrieved from University of Alberta School of Business. (2010, April 21). Facebook. Retrieved from…...

Similar Documents

Premium Essay

Informal Learning

...Informal Learning The fear of heights or acrophobia seems to be a normal fear for those afflicted with it. It would seem that this fear is a basic way to protect ourselves from falls that could do serious harm. This fear is not universal, and luckily so. We would have many unclean windows on skyscrapers and our electric lines would be out of repair or nonexistent. This paper will look at the informal learning experience that can bring about acrophobia. Informal learning is an undirected form of learning that does not take place under an instructor or in a class room. It is generally unconscious and difficult to quantify. Focusing on acrophobia, the idea that heights are dangerous is all-around us. There are signs around us telling us to avoid the top of the ladder or gates to keep people from the roof. Looking at these examples a natural deduction would be that it is dangerous and should be avoided. Heights themselves are not dangerous but the potential to fall off them are. So a fear of heights is not as rational as a fear of falling. I was told not to climb in the tree out back but a friend, and I did anyway. We continued to climb until it began to get difficult and I watched him fall from the tree and break his arm badly. I clambered down the tree and after confirming with him that he was alright. I ran for help. We were not punished for our actions but told that these are the results of climbing in the trees. This informal education was an eye......

Words: 912 - Pages: 4

Premium Essay

Informal Channels

... |customers apprehensive about buying at a given price, resulting in a | | | |menu cost of lost sales. | | 4. The Case Study 01 article observed that the hyperinflation in Zimbabwe has led to the citizen to turn “to foreign exchange or barter”. Provide two (2) examples from the Case Study 01 article, of this behaviour. i. Very few ordinary people can obtain foreign exchange from banks; most still use the black market to get rid of their Zimbabwean dollars. ii. People sending money or groceries to relatives in Zimbabwe still use informal channels....

Words: 665 - Pages: 3

Free Essay

Formal and Informal

...FORMAL AND INFORMAL LETTERS | | |   | | | | | | | | | | | | | | | | FORMAL                                   | | INFORMAL                                 | |                                                  | | | | | Name |          | Dear Mr/Mrs/Ms DupuisDear Mary | | Hi/Hello MaryMary,....(or no name at all) | | | | | | | | | | | | | | | | | | | Previous contact | | Thank you for your e-mail of...Further to your last e-mail,...I apologise for not getting in contact with you before now. | | Thanks for your e-mail.Re your e-mail,...Sorry, I haven't written for ages, but I've been really busy. | | | | | | | | | | | | | | | | | | Reason for writing | | I am writing in connection with...I am writing with regard to...In reply to your e-mail, here are...Your name was given to me by...We would like to point out that... | | Just a short note about...I'm writing about...Here's wanted. I got your name from...Please note that... | | | | | | | | | | | | | | | | | | Giving information | | I'm writing to let you know that...We are able to confirm that...I am delighted to tell you that...We regret to inform you that... | | Just a note to say...We can confirm that...Good news!Unfortunately,... | | | | | | | | | | | | | | | | | | Attachments | | Please find attached my report.I'm sending you ... as a pdf file. | | I've attached...Here is......

Words: 417 - Pages: 2

Free Essay

Informal Marketing

... Project Report On Informal Marketing East West University Informal Marketing: A study on informal entrepreneur in Dhaka city Project Report Course code: BUS-498 Submitted to: M. Sayeed Alam Assistant professor, Department of Business Administration, East West University Submitted by: Humaiun Kobir Id: 2008-3-10-008 Department of Business Administration Date of submission: April 20, 2013 Letter of Transmittal April 20, 2013 M. Sayeed Alam Assistant Professor, Department of Business Administration, East West University Dear Sir: I am the students of in your section. You gave me a project to submit a report on “Informal Marketing”. I am very much happy to say you that I have made it for you. During the preparation of this assignment I have learned something extra in practical. I would once again like to express my sense of gratitude towards you for giving us this opportunity, and sincerely hope that this report would give you immense satisfaction. I will always be available to respond to any queries that you may have in this regard. Sincerely yours, ——————— Humaiun Kobir Acknowledgements I want to express my heartfelt gratitude to my most honorable teacher, my direct supervisor, M. sayeed Alam, Department of Business Administration, East West University for his mastermind direction, dexterous management, adept analysis, keen interest, optimistic counseling and incessant. It is also a great pleasure for me to offer my......

Words: 2708 - Pages: 11

Premium Essay

Informal Outine

...Thesis Statement and Informal Outline Eboni Aldridge University of Phoenix GEN 200 Dr. Daniel Holcomb December 16, 2012 University of Phoenix Material Thesis Statement and Informal Outline I. Thesis To communicate effectively with others in an academic and business environment and providing assistance maintains the care and upkeep of the business consist of accountability, communication, and business ethics. II. Informal Outline 1. Accountability A. Acceptance for sole accountability for every decision made. 1. To hold someone accountable for their actions makes sure all parties involved considered the description for duties to complete an assignment precisely. 2. According to Draft, “accountability means that the people with authority and responsibility are subject to reporting and justifying task outcomes to those above them in the chain of command.” 3. For any business to function well, it is important that all know what they are accountable for and accept the responsibility. 4. Great expectations for attending classes require accountability and more perseverance. 5. Failure to meet expectation results in withdrawal from classes, decease in......

Words: 1139 - Pages: 5

Premium Essay

Informal Care

...INFORMAL CARE Social Policy is an interdisciplinary and applied subject concerned with the analysis of societies' responses to social need. Social Policy is focused on those aspects of the economy, society and polity that are necessary to human existence and the means by which they can be provided. These basic human needs include: food and shelter, a sustainable and safe environment, the promotion of health and treatment of the sick, the care and support of those unable to live a fully independent life. Regarding from this point of view one of the many ways to provide help is informal care, which was maybe the oldest way to give someone help. Looking back over the years in the traditional family always was someone who helped those who are in needs even if we speak about helping with children or elderly. Using the definition of informal care from A Dictionary of Sociology ‘Informal care- care given to dependent persons, such as the sick and elderly, outside the framework of organized, paid, professional work. Attention to the importance of informal care has increased with the adoption of community care policies which place increasing reliance on care provided by family, relatives, and friends, often women(1)’ we understand that informal care is often an ‘attribute’ of the women. Caring as a feminine issue was a concept which became clearly in the 1980s because the women had les options to work and they have ‘the responsibility’(2) to take care of their family......

Words: 669 - Pages: 3

Free Essay

Informal Report

...Memorandum Date: 8/24/2010 To: Mr. Professor Name From: Student One and Student Two Subject: Sample Informal (Memo) Report Summary The objective of this report is to demonstrate the correct informal report format, as well as give some general information about writing technical papers and reports. Most importantly, the entire report is written in third person, meaning there are no references to “I,” “we,” “us,” “you,” etc. For the purposes of demonstration, a laboratory exercise will be described in which the experimenter measured the values of various resistors. These resistors have a specified tolerance of +/-10%, and the measured data supports the manufacturer’s claim. Experimental Results Figure 1 shows how to determine the specified value for a given resistor. The most resistors use a 4-band color code, which is at the top of the chart. Figure [ 1 ]. Resistor color code chart [1]. Note the reference in the caption for Figure 1. This is the standard IEEE format for references [2], which are listed in the References section (below) in the order that they are cited. Also note that the picture was originally larger than is currently appears and was automatically pushed to the next page. In order to avoid unnecessary white space, the picture was made smaller so it would fit on the first page but not so small that it was no longer readable. Microsoft Word makes it easier to keep track of numbering (for figures, tables, equations, etc.) as well....

Words: 653 - Pages: 3

Free Essay

Rethinking the Informal Economy

...*RETHINKING THE INFORMAL ECONOMY IN *THE * *NEO-LIBERALIST PHASE TABLE OF CONTENTS *RETHINKING THE INFORMAL *ECONOMY IN THE * *NEO-LIBERALIST PHASE Introduction : The labour markets in developing countries is markedly different from that in the developed countries. The most striking feature of labour markets in the developing countries is its non-homogeneous character. The status of the vast majority of workers in the developed countries is of wage and salary earners. Whereas in the developing countries there is a predominance of self-employment. This non-homogeneous character of labour markets in developing countries also implies that the nature of employment and the manner in which it is created is different in the two world’s. In the developing countries the vast majority of the population is left to fend for itself and create employment out of its own ingenuity, skills and capital. This leads to vast differences in the nature of employment and the creation of dualistic structure of ‘formal’and ‘informal’ components of the labour market. A large proportion of the workforce is in the unorganised or informal sector. These workers are engaged in economic activities with lower productivity resulting in lower incomes. They are also engaged in activities with less stable employment contracts (including the self-employed) and fewer social security benefits. While the wages and salaries of the formal sector workers are periodically revised to counter......

Words: 9126 - Pages: 37

Free Essay

Informal Organization

...------------------------------------------------- Informal organization The informal organization is the interlocking social structure that governs how people work together in practice. It is the aggregate of, norms, personal and professional connections through which work gets done and relationships are built among people who share a common organizational affiliation or cluster of affiliations. It consists of a dynamic set of personal relationships, social networks, communities of common interest, and emotional sources of motivation. The informal organization evolves, and the complex social dynamics of its members. Tended effectively, the informal organization complements the more explicit structures, plans, and processes of the formal organization: it can accelerate and enhance responses to unanticipated events, foster innovation, enable people to solve problems that require collaboration across boundaries, and create footpaths showing where the formal organization may someday need to pave a way. Contents * 1 The informal organization and the formal organization * 2 Functions of informal organizations * 2.1 Perpetuate the cultural and social values * 2.2 Provide social status and satisfaction * 2.3 Promote communication among members * 2.4 Provide social control * 3 Disadvantages of informal groups * 3.1 Resistance to change * 3.2 Role conflict * 3.3 Rumor * 3.4 Conformity * 4 Benefits of the......

Words: 1996 - Pages: 8

Premium Essay

Informal Logic

...Should Abortion Be Legal? PHI 103 Informal Logic Angela Lohr July 6, 2013 Should Abortion Be Legal? Is the right to choose worth the fight? Women today are fighting a battle of pro-choice or pro-life. Do we let the government make the decisions of abortion or do we let the women make their own choice? This is a question that has raised a lot of animosity throughout the United States. On the 40th anniversary of Roe versus Wade, NBC did a pew poll and found out that “70 percent of Americans want the landmark ruling to stay and only 24 percent would like Roe v. Wade to be overturned.” (Weiner, 2013) Out of the same poll 54% think that abortion should be legal with exceptions, the other 9 percent think it should be illegal. (Weiner, 2013) Pro-choice or Pro-life, this is a debate that has lasted for many centuries. When we talk about Pro-choice, we are saying that we support the legal right to choose whether or not to continue a pregnancy. It is a woman’s right to control her own body. Pro-life is that we are legally protecting the human embryos and fetuses by outlawing abortion on the grounds that it would be taking a human life. In the next few paragraphs we will look at Pro-choice and Pro-life. Pro-choice, women today are fighting to have the chance to make their own decision regarding abortion. “Should it be a matter between a woman, her doctor, her conscience and her God?” (Wolf, 1997) If a woman finds out that she is having a baby with multiple......

Words: 1301 - Pages: 6

Premium Essay

Informal Learning

...Informal Learning Experience Using Different Learning Theories Diane Brannan University of Phoenix Psyc 211 October 15, 2014 Abstract Throughout the past century, several theories of learning have developed in relation to associative learning, which is the most basic learning that there is. There are two types of associative learning: classical conditioning and operant conditioning. Later on in the mid 1900’s, another more advanced mode of learning was studied, that being observational learning. This paper will present an informal learning experience and use the different theories to break down how this learning could have occurred. Informal Learning Experience For the purpose of this paper, the subject experiencing the learning is a child. The child’s name is Anna, and her informal learning experience involves the following scenario. Anna was six years old when she went out to a restaurant with her parents. Anna ordered a hamburger, french fries, and fruit punch. She always ordered just about the same food whenever they went out to eat, as she knew that hamburgers were one of her favorite foods. The restaurant was crowded that evening and was quite noisy, as there were a lot of children present. This did not bother Anna, as she was happy to be out at a restaurant. She ate all of her food as soon as she received it, because she said that the hamburger “smelled so good”. After her parents paid the bill, they went home to relax. Anna went to......

Words: 1088 - Pages: 5

Premium Essay

Informal Network

...Informal Networks Paper BSHS - 402 April 25, 2011 Informal Networks Paper Being developmentally disabled is not taboo as it was in the past. Unless the disability is really noticeable (physical) you would not know that a person has a disability. Not long ago when a person was classified with a developmental disability they may have been placed in a group home of institutionalized according to their disability. Since then, time has changed drastically and persons are able to get treated within the comfort of their own living quarters. From adults to children facilities have come forward with alternative living for those that had little hope of functionally normal in society. More informal settings have come forward and have placed themselves in communities for ease of access. Thanks to government funding to non-profit organizations, communities are able to assist those that need assistance, by providing them services that may only be offered at the hospital level. Name at least four informal networks for clients, and the pros and cons of each One of the biggest informal network organizations that are provided in an informal setting is the Respite services program. A respite service provides an array of informal networks that assist those with a developmental disability. This program administers funds to public and private organizations to help establish model facilities for him/her with disabilities. Social Services will examine the needs; refer clients appropriately...

Words: 1797 - Pages: 8

Free Essay

Economia Informal

...ECONOMIA INFORMAL: Evolución reciente y perspectivas SARA OCHOA LEÓN CONTENIDO Resumen ejecutivo 2 Introducción 5 I. Desarrollo de la economía informal: contexto histórico y económico 8 I.1. Interpretación institucional-legal I.2. Expansión de la economía informal I.3. La economía informal: Definiciones I.4. Agentes que participan I.5. El caso de México I.6. Sobreviviencia y rentabilidad I.7. Efectos macroeconómicos 8 9 10 12 15 17 18 II. La economía informal en el mundo 21 III. La economía informal en México 27 III.1. Medición del sector informal III.2. El mercado de trabajo en México III.2.1. Condiciones de empleo III.3. Economía informal III.4. El sector no estructurado en México III.4.1. Ocupación III.4.2. Género III.4.3. Edad III.4.4. Escolaridad III.4.5. Población ocupada por sectores III.4.6. Ingresos III.4.7. Distribución geográfica 27 28 32 33 37 37 39 39 40 40 43 46 III.5. Economía informal y recaudación tributaria III.6. Economía informal y regulación III.7. Acciones gubernamentales III.7.1. Programas de empleo III.8. Legislación III.8.1 Iniciativas 49 53 56 57 60 60 IV. Comentarios finales 62 RESUMEN EJECUTIVO ● La existencia de economía informal se ha intentado explicar por la insuficiente creación de empleos formales producto del bajo crecimiento del PIB, por la subcontratación de empresas informales por parte de las empresas formales, y por las......

Words: 22668 - Pages: 91

Free Essay

Informal Communication

...Informal Communication A wise man once said, “Gossip is the art of saying nothing in a way that leaves practically nothing unsaid” (Winchell, n.d.). To that end, informal communication in a law enforcement agency or not, has a very negative effect. However, informal communication does have its positive aspects, of which will be discussed later. The late singer Marvin Gaye, etal, described it as “The Grapevine” however in business terms, it is likened to an informal network of communication in an organization. Just like a growing plant, information spreads randomly, going in whichever direction “the wind blows.” Take for example a supervisor that has common links with three or more different groups in an organization, whereas the first group might share brunch every Friday, etc. When one or more of the groups are in (agreement) about a given rumor, then the individual is bound to believe that it is true. The problem is that the more rumors afloat, the more tendencies for the rumors to turn into gossip. The truth is that gossip can ruin careers and reputations quickly. More so is the fact that they can destroy lives (Grapevine Communication Informal…, n.d.). Other negativity from informal communication may be a lack of productivity on the job due to constant chatting. Additionally, the informal talk may harm the goodwill of the organization, if false information is spread, concerning the leadership or higher- level members of the organization (n.d). Informal communication......

Words: 511 - Pages: 3

Premium Essay

Informal Outline

...Topic Sentence Everyone seems to have an over whelming urge to peak into celebrities personal lives. The concept of how we perceive it as an accepted value to air their intimate and private lives and in addition how we hold a completely different value to a person in the private sector or our own personal life. I find it fascinating how our ethical prospective changes over the same value which in this case is the perception of privacy. Informal outline Our personal ethics regarding celebrities seem to portray the celebrity as an open book that we are all aloud to read. It seems that we consider the celebrity role as that it should allow a life to be subject to criticism. We appear to justify this by considering them as a role model and, setting an example for others. Politicians of course we consider their actions at a higher standard because of their ethical behavior plays a part in our wellbeing, because we rely on them to make decisions on our behalf. I seem to perceive a higher ethical standard for a celebrity’s privacy than most. Body Paragraph #1 My preferred ethical lens is reputation and because of that I tend to choose the path of privacy. I usually want what is best for the community. I see a celebrity as what they do in their private life as something that should stay private but, anything that has become publically known needs to be addressed. I like to believe that I am a compassionate person. I truly believe everyone should be entitled to a private life...

Words: 495 - Pages: 2

Hurricane Polymar: Holy Blood | Animal Kingdom S03E12 FRENCH HDTV | |e-Version| Learning the Art of Electronics: A Hands-On Lab Course by Hayes