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Integration of Faith and Learning 1

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Integration of Faith and Learning I
Integration of Faith and Learning I
Clinton Harris
Liberty University Business 520 – Marketing
October 27, 2013

Integration of Faith and Learning I
The Coca-Cola Company has long been an icon in the business realm due to both their product and their ingenious marketing campaigns. Finding a means to become number one in any given industry sometimes uses an entirely different marketing approach than remaining number one. Coca-Cola has found the right mixture to make their iconic brand recognizable the world-over. Remaining in this position for such a long time has to trickle down from the leadership atop the Coca-Cola’s leadership. Had Coca-Cola had leadership that did not have the character to lead the company towards a continuously promising destination, then the company could have faltered long ago. It is written “Do not be misled: bad company corrupts good character” ("Corinthians 15:33, niv,").
Knowing this, one can assume that the leadership at Coca-Cola, though not presumed to be perfect, has the character to keep their company steered in the right direction in order to provide for a prosperous and continual future. The marketing approach of Coca-Cola will be a reflection of leadership, and this reflection is that of a company that seeks to spread cheer and joy throughout the world. This point is evident in their touching and heart-warming marketing campaigns throughout the holidays, not only in America, but other countries worldwide.
Commercial ads in America depict the relationship between family, or that of Santa Clause and the Holiday season surrounding Christmas. This approach is not simply a means to reach out and market to the masses. This approach is a shadow of the leadership’s thoughts and character as they are the governing bodies approving the message and what it stands for. If the leadership was lacking…...

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