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International Analysis of Walmart

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International Analysis of Walmart

8/11/2013

International Operations Walmart is a Multinational Entity (MNE) that has 10,800 stores in 27 countries. The countries of China, Japan, India, UK, Nigeria, Ghana, South Africa, Uganda, Tanzania, Zambia, Malawi, Mozambique, Botswana, Namibia, Lesotho, Swaziland, Argentina, Chile, Brazil, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Mexico, US, and Canada represent Walmart’s influence globally. Walmart employees 2.2 million people worldwide with 1.3 million in the US alone. At the end of fiscal 2013, Walmart’s domestic sales were $466.1 billion and international sales were 135 billion making Walmart number 2 on the Fortune 500 list of largest companies by revenue (Walmart, 2013). Walmart’s internationalization ratio is 29%, outlining the percentage of international sales of total sales. International sales, as a percentage of total sales, are up roughly 5% since 2010 when international sales were 24.7% of total sales (Walmart, 2010). Walmart’s international presence is growing through expansion and a more multinational mindset. Walmart espouses a multinational mentality. Although the company realizes the need to have an efficient business model, the thought is “we sell what customers want” meaning that Walmart treats the different regions of the world as local domestic markets (Pennsylvania State University, 2013). As Walmart enters emerging markets, obstacles arise with integration and expansion.
Multinational Strategy and Market Entry Mode Walmart’s multinational strategy of selling what customers want can often be a challenging undertaking. When Walmart chose to expand onto the African continent, it realized that working with existing retail players would be the best option to break into a new region. In 2011, Walmart purchased a controlling stake in Massmart Holdings, Ltd…...

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