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International Operations Management Strategies of Apple Inc.

In: Business and Management

Submitted By Yvonne0212
Words 3561
Pages 15
International Operations Management Strategies of Apple Inc.

Introduction
Apple is an American multinational technology corporation which has been highly regarded for its innovative products for a long time. Apple is recognised by customers for its hardware products including iPhone, iPad, iMac, iPod and Apple Watch, which ingeniously combine advanced features, unparalleled user experience and attention to small details in design (University Alliance, 2016). As an multinational company, Apple has its well-appointed retailing system with 475 retail stores in 17 countries (MacRumors, 2016), as well as online Apple stores and iTunes Stores of different regions. According to Forbes Lists, the market Cap of Apple is $741.8 billion in May 2015, which was identified as the most valuable brand (worth $145.3 billions) in the world (Forbes.com, 2015).

For the first fiscal quarter 2016 ended December 26, 2015, Apple reported quarterly revenue of $75.9 billion with a net income of $18.4 billion (Apple Reports Record First Quarter Results, 2016). $65.5 billion of the revenue was driven by the sales of iPhone, iPad and Mac; $6.05 billion was contributed by the sales of services including Internet Services, AppleCare, Apple Pay and other services; other ptoducts like Apple TV and Apple watch brought $4.35 billion of revenue to this quarter (See Appendix I).

Apple Corporation was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in 1976 to sell personal computers (Richardson, 2008). After 40 years later, the electronic products innovated by the company have become the phenomenon sought after by customers. According to the First Quarter Results of 2016 recorded by Apple, 77.8 million iPhones and 16.1 million iPads has been sold in 2015 (Apple.com, 2016). This phenomenon demonstrates that the significance of production in the thriving companies like Apple when…...

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