Premium Essay


In: Business and Management

Submitted By elusive
Words 3015
Pages 13

Online community is a particular importance since last dedicates; it is recognized as an important environment for people to communicate and share their interest, knowledge, information and advices, etc all over the world despite the existence of the barrier of time and distance. Turing online community into commerce is as significant way to generate revenue and make income. iStockphoto company paid highest attention on the community based online service. They followed cost leadership approach concerning micro payment strategy. They also focused on providing high quality service, so that customers get benefit from the service and become the loyal customers. They also helped amateur customers, who like photography become a professional photographer.
At this moment the company is growing but though their models could be followed by other competitors, so we believe that they should take some steps like: they should keep their professional customers loyal by providing them right value, customizing the content of the order, posting some specified advertisements in their website, etc.
In this report we discuss the issues behind the success of iStockphoto and discus the conflict that has emerged during the development of iStockphoto, when online community turned into commerce. In practical, we proposed solutions to the conflict, based on Revenues models of "Long tail of social networking" and comparative analysis of representative webbase-services using 8C framework. And also suggest steps to be taken to capitalize the value of istockphoto content, based on the Revenues models proposed and differentiation strategy. The best strategy to be applied by Stockphoto company to be successful is a mixture of overall cost leadership and differentiation.

1. Introduction…...

Similar Documents

Free Essay


...can think of fashion-wise, they have in there. We’re going to create ads targeted towards specific angles like dresses, shoes and swimsuits. You don’t just write an ad and say, “Hey everybody, here’s a fashion site. Check it out.” You want to make sure that you find people interested in specific things and then, what you want to do is to make sure that you put the ad in front of their faces. In the next video, what we’re going to do is we’re going to come back here to my Facebook Ads account and we’re going to create an ad. I’m going to show you exactly how to write the ad. Then, in the next video, what we’re going to talk about is targeting the offer and setting it live. Before we do that, what I want to do is take you to what I call iStockPhoto. You can visit them at This is where I get my pictures from. I can type “fashion dress” at the top and it brings up 55,495 pictures of dresses. I could use any of these. _________________________________________________________________________________________________ Page 3 of 22 Transcript Beyond the Rack CP Camp 1 _________________________________________________________________________________________________ We’ll go inside one of my campaigns right now. Let’s go for the dresses and click on Beyond the Rack – Dresses targeted to women. Let me show you what these ads look like. You can see that they’re all pretty much the same thing. I sell a dress for $19. I have a......

Words: 2668 - Pages: 11

Premium Essay

Tows Matrix

...Using the TOWS Matrix Developing strategic options from an external-internal analysis © iStockphoto/travelinglight TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the external environment(threats and opportunities), and yourinternal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organization, a department or a team. You can also use them to think about a process, a marketing campaign, or even your own skills and experience. Our article on SWOT Analysis helps you perform a thorough SWOT/TOWS Analysis. At a practical level, the only difference between TOWS and SWOT is that TOWS emphasizes the external environment whilst SWOT emphasizes the internal environment. In both cases, this analysis results in a SWOT (or TOWS) Matrix like the one shown below: Strengths | Weaknesses | Opportunities | Threats | In this article, we look at how you can extend your use of SWOT and TOWS to think in detail about the strategic options open to you. While this approach can be used just as well with SWOT as TOWS, it's most often associated with TOWS. Identifying Strategic Options SWOT or TOWS analysis helps you get a better understanding of the strategic choices that you face. (Remember that "strategy" is the art of determining how you'll "win" in business and......

Words: 919 - Pages: 4

Free Essay


...Regardless of where you stand on the issue, we think you will find their arguments well-reasoned and thought-provoking. Loring Brace and George Gill come down on different sides of the question Does race exist biologically? Read their viewpoints here. EnlargePhoto credit: © andipantz/iStockphoto AN ANTAGONIST'S PERSPECTIVE by C. Loring Brace I am going to start this essay with what may seem to many as an outrageous assertion: There is no such thing as a biological entity that warrants the term "race." The immediate reaction of most literate people is that this is obviously nonsense. The physician will retort, "What do you mean 'there is no such thing as race'? I see it in my practice everyday!" Jane Doe and John Roe will be equally incredulous. Note carefully, however, that my opening declaration did not claim that "there is no such thing as race." What I said is that there is no "biological entity that warrants the term 'race'." "You're splitting hairs," the reader may retort. "Stop playing verbal games and tell us what you really mean!" Loring Brace challenges the notion that his position on race is a manifestation of "political correctness."EnlargePhoto credit: © Jacob Wackerhausen/iStockphoto A bit of context And so I shall, but there is another charge that has been thrown my way, which I need to dispel before explaining the basis for my statement. Given the tenor of our times at the dawn of the new millennium, some have suggested that my position is based......

Words: 3799 - Pages: 16

Premium Essay

Capitalize the Value of Istockphoto Content

...Capitalize the value of iStockphoto Content. Livingstone has commitment to run iStockphoto to the community, and he did not want the designers to be interrupted with advertising when they are working. Maintain the members and generate more revenue. There are two ways that Livingstone can apply to sustain and ties the professional members from shifting to other websites or companies. Where, members of iStockphoto are the main content of the website. Professional members feel that their work is not appreciated because the price of their photos is same as the price of the beginners' photos. 1. Customization. By using customization customers can order photos based on their requirements, and the price of that photo will be more. For customized photos iStockphoto should select only the expert and the professional designers to make sure the photos will be at highest quality. 2. Price differentiation to generate more revenue. Price differentiation should be based on the member's experiences and qualifications, quality of the photo, the size of the photo, and its complexity. By applying this strategy the company will make sure that it will sustain its professional members. Therefore, if iStockphoto make customization to their photo, it will be using the differentiation generic strategy together with the overall cost leadership generic strategy. And using a combination of both strategies will lead iStockphoto to be more successful e-commerce , where Kim , Nam and......

Words: 409 - Pages: 2

Premium Essay

Poor Colleg

...Introduction to Memory Techniques [pic] Use your whole mind to remember. © iStockphoto/Yakobchuk The tools in this section help you to improve your memory. They help you both to remember facts accurately and to remember the structure of information. The tools are split into two sections. Firstly you'll learn the memory techniques themselves. Secondly we'll look at how you can use them in practice to remember peoples names, languages, exam information, and so on. As with other mind tools, the more practice you give yourself with these techniques, the more effectively you will use them. This section contains many of the memory techniques used by stage memory performers. With enough practice and effort, you may be able to have a memory as good. Even if you do not have the time needed to develop this quality of memory, many of the techniques here are useful in everyday life. Mnemonics 'Mnemonic' is another word for memory tool. Mnemonics are techniques for remembering information that is otherwise quite difficult to recall: A very simple example is the '30 days hath September' rhyme for remembering the number of days in each calendar month. The idea behind using mnemonics is to encode difficult-to-remember information in a way that is much easier to remember. Our brains evolved to code and interpret complex stimuli such as images, colors, structures, sounds, smells, tastes, touch, positions, emotions and language. We use these to make sophisticated models of the......

Words: 836 - Pages: 4

Premium Essay


...when you asked them, they didn't think it was a problem, I wondered if it could have an indirect impact on people observing these tensions," he says. Chua compares it to the kind of "hostile work environment" that occurs in cases of sexual harassment or racial discrimination—in which coworkers' morale or performance suffers even when they are not the direct targets of abuse. He coined a term for the phenomenon, "ambient cultural disharmony," which he discusses in depth in The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine Creativity, a paper published this month in the Academy of Management Journal. Multicultural teams may need managerial nurturing to overcome frictions. Photo: iStockPhoto "A lot of times when we study cultural conflict, it's about people directly involved in conflict," says Chua. "The key word here is 'ambient,' looking at the effect that cultural conflicts can have on an observer. That flows more through the perceptions we have about other cultures." The effect of indirect conflict happens all the time. Children who witness conflict between parents may develop negative ideas about marriage, just as citizens of the United States and China may develop bad feelings about each other from watching their leaders squabble. So why wouldn't the same thing happen in the workplace? TESTING FOR LIKE Chua tested the concept in a series of studies. In the first study, he asked a group of online......

Words: 1262 - Pages: 6

Free Essay

Threadless Case exploit the same power of crowds that has proven itself in Wikipedia, delicious, YouTube, and Flickr. Information markets, corporate social networks, automated document discovery, touch and gesture interfaces, and other tools are reinventing enterprise knowledge management. Another example of crowdsourcing is LEGO. Beginning in the late 1990s, the company embarked on a challenge to achieve greater scale without adding infrastructure or changing its core culture. LEGO reached out before the launch of the MINDSTORMS robot kit, asking leading users to help design the product. The end product was quite successful, both because of user involvement and the word of mouth generated among a loyal community. Similar examples include iStockphoto and InnoCentive. Simply, crowdsourcing provides for a problem-solving model that can be generalized and applied to a variety of industries to solve both mundane and highly complex tasks. For design selection, Threadless makes use of the community driven project, asking the visitors to their website to decide which of the designs on display are popular. With this voting system in place, the company is in a strong position to determine which designs are popular and worth pursuing. Another brilliant move by Threadless is to ask the voters to check a box if they plan to purchase the shirt if it is selected for production. We would continue with the same process for selecting the winning design for two main reasons. First, the......

Words: 803 - Pages: 4

Premium Essay

Market Reasearch

...tribes in terms of leadership, but there are unique opportunities to empower similar movements that already exist within our customer base using basic segmentation tactics. Here are 7 different types of market segmentation you can use to empower your own tribe. Create a strategy around passion. Image: iStockPhoto #1: Passions Are there groups of your customers who share common passions? Aligning with something your customers are already passionate about and delivering content that’s specific and relevant to that theme is a great way to generate a bigger audience of others who are also passionate about the subject. For example, Kodak could create a strategy around serving photographers specializing in nature photography. #2: Generational Dynamics Does your brand attract a specific generation or span across multiple generations? Each generation has specific wants, needs and value systems that make it difficult to utilize a broad approach and address. “Each generation of the US population has unique wants and needs that marketers and retailers should address differently,” according to The Nielsen Company. Each generation has different wants, needs and values. Image: iStockPhoto #3: Life Events Are there large groups within your customer base who have experienced specific life events that create synergy and passion around the subject? For example, you may find that your products provide a unique offering that’s helpful for divorcées, cancer survivors or new parents. The key to......

Words: 1035 - Pages: 5

Free Essay

Crowd-Sourcing, Cloud Computing and Xml

...Crowd-Sourcing, Cloud Computing [Abdul Rehman] [Student Number] [Information Technology] Crowd-sourcing Crowd-sourcing is the procedure of getting work or financing, generally online, from a group of individuals. The statement is depicted as a mixture of two words i.e "crowd" and “outsourcing”. The impression is to take work and outsource it to a cloud of specialists. This model has emerged rapidly in recent years. Prominent examples of the model include iStockphoto, Threadless, the Goldcorp Challenge, Innocentive, and user-generated marketing competitions (Daily Crowdsource, n.d.).The principle behind crowd-sourcing is that a greater number of heads are superior to one. By soliciting an extensive group of individuals for opinions, aptitudes, or cooperation, the nature of stuff and idea generated will be unsurpassed (Brabham D. C., 2008). It permits you to select the best outcome from an ocean of 'best individuals,' instead of getting the best from a particular provider. Results might be conveyed much faster than customary techniques respectively. Clear guidelines are the key in crowd-sourcing. Quality could be hard to judge if appropriate requirements are not distinctly expressed. Cloud Computing Cloud computing is generally identified as the future of ‘information technology’. It can be defined as the designing and distribution of computing services over the Internet. Cloud services allow people and organizations to use software and hardware which are controlled...

Words: 683 - Pages: 3

Premium Essay


...them also have ordinary (friction) [pic] [pic] [pic] CONCLUSION: However they work, all regenerative braking systems have one thing in common—they help us use energy more wisely. In a world where fuel is becoming ever more costly, and environmental concerns are mounting by the day, that can only be a good thing! INNOVATIVE IDEAS REUSE OF HEAT ENERGY PRODUCED DUE TO BRAKING IN AUTOMOBILES. BY- A. SUSHMA (096Y1A0405), P. SAI SRI LAKSHMI (096Y1A0463). ECE-2ND YEAR. SRITW. Introduction to How Regenerative Braking Works Braking Image Gallery [pic] ©iStockphoto/Lisa Anderson Trolley cars were among the first vehicles to use regenerative braking technology. Check out our brake pictures. Every time you step on your car's brakes, you're wasting energy. Physics tells us that energy can not be destroyed. So when your car slows down, the kinetic energy that was propelling it forward has to go somewhere. Most of it simply dissipates as heat and becomes useless. That energy, which could have been used to do work, is essentially wasted. Is there anything that you, the driver, can do to stop wasting this energy? Not really. In most cars it's the inevitable byproduct of braking and there's no way you can drive a car without occasionally hitting the brakes. But automotive engineers have given......

Words: 3348 - Pages: 14

Premium Essay


...Working in a Matrix Organization Working Effectively With Several Bosses © iStockphoto scyther5 Make sure there are clear lines of responsibility in your matrix organization. Jake is a marketing executive, and, as part of his role, he's responsible for promoting a new product. His work on the promotion is overseen by a product manager. She's an expert on this type of product, and she's responsible for coordinating people across all parts of the organization to make the product a success. However, Jake also reports to the marketing manager, who is responsible for overseeing Jake's overall performance, his pay and benefits, and his professional development. This example may sound complex, but, in fact, it's a highly successful management approach known as "matrix management." It's used by companies that need to maximize the impact of expert managers, while keeping the organization's staffing overhead under control. If your organization has a matrix management structure, you're likely to participate in key decisions. And, like Jake, you're also likely to have managers with specialist knowledge, who can give you expert guidance. But matrix management can also present some challenges. In this article, we'll explain what matrix management is, how it can benefit an organization, and how you can thrive within this structure. About Matrix Management A matrix management structure is an organizational structure in which people report to multiple managers, who have......

Words: 1336 - Pages: 6

Free Essay

10 Reasons Why Cats Make Great Pets

...Looking for a pet that is not too high maintenance, yet loves to play and is gentle around children? Then consider adopting a cat. By Michele C. Hollow of Pet News and Views iStockphoto Bad Rap According to Andrea Arden, an Animal Planet Pet Expert and professional pet trainer, "Cats sometimes don't get the credit they deserve. They are often seen as solitary, aloof creatures." But this can be far from the truth. Cats can thrive in a family with children, and can even learn to play games that are traditionally associated with dogs, such as fetch. Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Playful and Agile Cats love to play. They are quite acrobatic too — especially when you take out a toy fishing pole or a cat dancer toy. They will leap, run, and pounce on the toy, which is great fun to watch. Get a FULL YEAR of Family Circle® for just $5.99! Pleasing Purrs Ever listen to a cat purr? It is one of the most delightful sounds. Children often squeal when they hear it. Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Cuddle Time Cats love to be pet, held, and cuddled. Plus, they are extremely loyal. Give them a bit of attention, and you'll get a lot of love in return. Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Litter-Box Trained Most cats are litter-box trained. You won't have to walk them on cold, rainy days. They do prefer doing their business in a clean box, so......

Words: 556 - Pages: 3

Free Essay

Or Walks

...FPO image ß h lo e rg e parallel to the river. Fast-forward on Mühlenstrasse to the famous East Side Gallery, where artists from all over the world decorated the 4,000-some-foot remaining stretch of wall with colorful murals. Unfortunately, a section was demolished to construct a riverside condo, and the future of this iconic piece of the wall remains unclear. BEST WALKING TOURS IN EUROPE / 12 Copyright © 2016 by Fodor’s Travel, a division of Random House LLC PHOTO CREDITS Cover, Massimo Colombo/iStockphoto. Washington D.C., idesignimages/iStockphoto. Barcelona, Ingenui/iStockphoto. Intro, Alberto Marangoni/iStockphoto. San Francisco, nito/Shutterstock. Berlin, Halie Cousineau/Fodor’s Travel. Chicago, Andrey Bayda/Shutterstock. Paris, S-F/Shutterstock. Back cover, kapitaen/iStockphoto. New Orleans, Ggoodrow/ London, Ronnybas/ New York City, Marc Venema/iStockphoto. Rome, Ross Brinkerhoff/Fodor’s Travel. ...

Words: 7234 - Pages: 29

Free Essay


...Harmel to say that, regretfully, the deal was off. “I discovered a stock photo site called iStockphoto ,” she wrote, “which has images at very affordable prices.” That was an understatement. The same day, Menashe licensed 56 pictures through iStockphoto – for about $1 each. iStockphoto, which grew out of a free image-sharing exchange used by a group of graphic designers, had undercut Harmel by more than 99 percent. How? By creating a marketplace for the work of amateur photographers – homemakers, students, engineers, dancers. There are now about 22,000 contributors to the site, which charges between $1 and $5 per basic image. (Very large, highresolution pictures can cost up to $40.) Unlike professionals, iStockers don’t need to clear $130,000 a year from their photos just to break even; an extra $130 does just fine. “I negotiate my rate all the time,” Harmel says. “But how can I compete with a dollar?” He can’t, of course. For Harmel, the harsh economics lesson was clear: The product Harmel offers is no longer scarce. Professional-grade cameras now cost less than $1,000. With a computer and a copy of Photoshop, even entry-level enthusiasts can create photographs rivaling those by professionals like Harmel. Add the Internet and powerful search technology, and sharing these images with the world becomes simple. At first, the stock industry aligned itself against iStockphoto and other so-called microstock agencies like ShutterStock and Dreamstime . Then,......

Words: 4534 - Pages: 19

Premium Essay

Wid, Wad, Gad

...STATE OF THE WORLD’S CITIES 2008/2009 Case Study Woman-headed households suffer disproportionately from inadequate housing s Turkish women taking a lunch break in Ankara ©Kobby Dagan/iStockphoto A recent report released by the Centre on Housing Rights and Evictions notes that while previous studies found that women who migrate to cities do so to join family members – mostly husbands – in the city, this trend appears to be changing: an increasing number of women are migrating to cities on their own, often to escape domestic violence or discrimination in rural areas, or because they have been disinherited. In some sub-Saharan African countries, stigmatization due to HIV/AIDS has also forced women to move to cities. In Kenya, for instance, many rural women who are infected with HIV, or who have lost a husband to the disease, are sent away from the marital home along with their children. Many of these women end up in urban slums, while their children, who are presumed to be infected with the virus, are often denied a share of the father’s property. While poor women and men in urban centres both face insecurity of land tenure and shelter, women are especially disadvantaged because they are often excluded from secure tenure as a consequence of cultural norms and unequal legal rights in legislative and policy frameworks of political systems. Women who become single heads of households, particularly in Africa, are particularly vulnerable, as in many countries in the......

Words: 1047 - Pages: 5

MD Geist 2: Death Force | Knightfall | Estación espacial 76 (2014)