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Itm Assigmnet

In: Business and Management

Submitted By anelphuay
Words 627
Pages 3
Title
Starbucks Singapore

1. Introduction
Starbucks is from domestic to an international coffee company that serves a wide variety of foods, hot and cold beverage. Every month, they will create new drinks. They are the largest coffeehouse company in the world.
Starbucks had started in 1971.They were a roaster and retailer of those whole bean and ground coffee and other things. They done their work at one single store is at Seattle’s Pike Place Market. Now the modern days, they are privileged to connect with millions of customers everyday without fail and now they had even more retails stores in over 60 countries.
2. Discussion
2.1 General Environment Analysis (Choose 4 out of 6)
2.1.1 Economic
Theory explanation from textbook: local companies are affected by … …
For instance, in year xxxx, Starbucks faced a challenge during the Economic Crisis (-). What did they do to overcome this? What happened? (-).
2.1.2 Socio-culture
Theory from textbook: …
Starbucks has adapted to the international market by … (-): give 2 different countries
2.1.3 Technological
Theory from textbook: …
Phone apps? / Online membership?
2.1.4 Environment
Theory from textbook: …
Look at starbucks corporate social responsibility (http://www.starbucks.com/responsibility/environment/climate-change)

For each of the above four, you are to include a theoretical description followed by the real-life application to your company. Adopt textbook sources as references for the THEORIES used. Use separate paragraphs when writing each factor.

2.2 Competitive Environment Analysis (Porter’s Five Forces)
Include a theoretical discussion on the usefulness of this model. Thereafter, briefly describe and apply each of the five elements in this model.
2.2.1 Threat of New Entrants
2.2.2 Bargaining Power of Suppliers
2.2.3 Bargaining Power of Buyers
2.2.4 Threat of Substitutes…...

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