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Joint

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Environmental Scan
Ricky Butler
MGT/498
December 22, 2014
Gene Raltz

Environmental Scan
A.O. Smith Water Products Company
A.O. Smith Water Products Company have established themselves as one of the world’s leading manufacturers of residential and commercial water heating equipment and technology. Because of their engineering excellence (hybrid water heaters, boilers, etc.) and customer service, A.O. Smith has been able expand their business operations into more than 60 foreign territories by 1) Increasing the development of their water heating equipment by way of innovative technology. 2) Acquiring different domestic and global partnerships and acquisitions.
To establish and sustain the success they have already achieved, the business leaders at A.O. Smith implemented a vision that would allow their organization “to be the global leader in applying innovative technology and energy-efficient solutions that provide comfort and convenience to life” (A.O. Smith, 2008, para 1). A.O. Smith vision have allowed their organization to net annual sales of $1.49 Billion (2010) and $1.71 Billion (2011) with earnings of $57.3 million and $111.2 million in 2010 and 2011 in succession (A.O. Smith, 2011).
A.O. Smith creates value and sustains their competitive advantage in their market environment by focusing on the following strategic initiatives:
Develop and introduce a consistent stream of new and innovative residential and commercial boilers (steam, tank less, etc.), motors (electrical, conventional), and hybrid heaters (solar heaters, water heaters, gas heaters). Acquire partnerships and acquisitions in different foreign markets to increase their product awareness, consumer/investor base, sales, and profits. Continual delivery of quality products and customer service (product warranties) at a reasonably affordable price. Offering different contractor rewards,…...

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