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Kfc Marketing

In: Business and Management

Submitted By viju10278
Words 321
Pages 2
KFC Marketing Sdn Bhd (KFC Marketing) was incorporated in 2001 as sales, marketing and trading arm for KFC Holdings (Malaysia) Bhd (KFCH) and external markets, both domestically and internationally. With a vision to be the preferred distributor of superior quality halal brands, the subsidiary performed exceptionally well in 2011, with sales growing by 23.3% to reach RM273.1 million. Sales to the domestic open market increased once again, and open market export sales also jumped to RM15.9 million in 2011. In addition to the Group’s own products, KFC Marketing distributes third-party international brands such as Simplot, Divella, Mission, Kewpie and Leggo’s. Datuk Redzuawan bin Ismail, better known as Chef Wan, now acts as brand ambassador for KFC Marketing, further strengthening the company’s position.
Ayamazz Roti Impit
Ayamazz Sdn Bhd was established in 2009 as a wholly owned subsidiary of KFCH. It began by selling quick, affordable chicken dishes from push-carts in Malaysia’s college, university and polytechnic campuses. Each push-cart is independently operated, and the Ministry of Higher Education has recognized the Ayamazz Roti Impit business model as a successful means of nurturing young entrepreneurs.
Usahawan Bistari Ayamas
Usahawan Bistari Ayamas Sdn Bhd (UBASB) is a wholly-owned subsidiary of KFC Marketing, and is a key element in the Group’s CSR commitment to assist that in need. UBASB was established in 2009 to bring the Ayamas brand to the lower-income market sector. UBASB’s business model engages housewives, single mothers and other lower income individuals who are interested in business to become Sudut Ayamas operators. Parallel objectives are to provide an opportunity for the operators to generate extra income and to inculcate entrepreneurship among their children and family members. The Sudut Ayamas operators are the front-line stocking…...

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