Free Essay

Lifung Case Analysis

In: Business and Management

Submitted By jfestevez
Words 1893
Pages 8
Análisis del Caso: Li&Fung El caso de Li&Fung nos presenta el aspecto histórico de una compañía que fue fundada para el 1906 (fundada por Fung Pak-Liu y Li To-Ming) y su evolución desde una compañía meramente de exportaciones(casa central en el sur de China) que se dedicaba a vender bienes a comerciantes extranjeros hasta la compañía de manufactura “sin fronteras”( esto por expansiones a distintas partes del mundo ej. Europa, la Cuenca del Caribe, Pacifico Asiático, etc.) como se le conoce hoy en día . Entre los aspectos históricos mas importantes de la compañía estan: A) Para los años 20 y 30 la compañía extendió sus servicios no solo al ámbito de proveer bienes sino también al almacenamiento y producción de los mismos (específicamente artesanías). B) Para 1945 el control de la empresa recae en su totalidad en las manos de la familia Fung (esto por muerte de Fung Pack-Liu en 1943 y retiro del socio de este en 1945).C) Luego de la Segunda Guerra Mundial, Li&Fung Co. expande sus operaciones, ofreciendo una amplia gama de productos tales como: juguetes, prendas de vestir, flores de plástico y electrónica. D) Para comienzos de los años 70 se incorporan a la compañía los hermanos William y Víctor Fung hijos de Fung Hon-Chu,.
Desde la integración de los hermanos Fung a la compañía el modelo de dirección de esta cambia de un ámbito familiar a uno profesional introduciendo así sistemas de planificación y manejo del presupuesto de la misma. Entre los sistemas introducidos por los hermanos Fung está la adopción de una estrategia administrativa de plan económico la denominaron: “El Plan de 3 años” esta fue copiada del sistema de planificación económica del Partido Comunista Chino. La consecuencia directa de sus nuevas ideas fue la integración de la compañía cada vez mas en el los mercados nacionales e internacionales, proporcionando así una gama amplia y variada de productos y servicios los cuales eran mas refinados en torno a proveerle al cliente mayor valor añadido. Los Hermanos Fung anticiparon para el año 2000 que su crecimiento futuro seria la combinación directa de un crecimiento, expansión por medio de adquisiciones y la extensión de su cadena de suministros a nuevos mercado por medios tecnológicos (Internet). Los dos primeras estrategias se manejaron de manera interna “In House”. Por el contrario para la última de sus estrategias tuvieron recurrir a contratistas externos para su implementación (Castling). Este es el eje alrededor del cual gira la problemática del caso presentado. Para ayudar a entender dicho caso desde una perspectiva más sencilla, analizaremos el mismo utilizando el método de “Análisis SWOT” el cual comprende una análisis de Fortalezas, Debilidades, Oportunidades y Amenazas para las empresas. Cabe denotar que hemos hecho una distinción entre Li&Fung Co. y Lifung.com tal como si fueran 2 entidades separadas para así poder entender mejor la relación entre ambas, y sus situaciones y problemáticas particulares.
Fortalezas:
A) Li&Fung Co.: Li&Fung Co. es una compañía de renombre mundial altamente respetada, entre sus fortalezas relucen: a) El enfoque personalizado (Personalizaron la cadena de suministros para poder acelerar el proceso de producción ,distribución del producto, y reducción de inventario) a proveerles a sus clientes un servicio (incluyendo una buena base de datos) de alta calidad y bajos costos, esto debido a las estrategias de “valor añadido” ( i.e. los “intranets” y los “extranets”) de sus operaciones lo cual trajo como resultado el que lograra ser casi 5 veces más grande que sus competidores locales más cercanos en el año 2000. b) Cuentan con una estructura descentralizada lo que facilita adaptación a los cambios. c) Poseen un control maximizado de su cadena de suministros, lo cual esta de acorde a su cultura de “empowerments” estrategia la cual practican con toda su gerencia al darle carta blanca a estos para poder negociar su paquete de remuneración basado en su desempeño. Todo lo anteriormente descrito a llevado a que la compañía tenga unos buenos márgenes de ganancias en el área genero de textiles (de 6% a un 8%) y en el área de bienes no perecederos (10% a un 30%) dándole así un alto rendimiento financiero que le permite a la compañía tener una alta capacidad de adquisición.
Los logros que ha alcanzado la compañía Li&Fung Co. son un resultado directo de la sinergia que existe entre sus directivos principales los cuales eran una combinación de liderazgo intelectual (Víctor) y ejecución (William) lo que fundamenta la organización entera la cual impartían con el resto de los directivos manteniendo así un alto nivel de “expertise” dentro de su estructura.
B) Lifung.Com: Dado a que Li&Fung Co. estaba centrado en proveerles a sus clientes servicios de valor añadido el portal de de Lifung.com responde a esta normativa. Entre las fortalezas que el portal de Lifung.com aportarían al negocio relucen: a) Diferenciación del producto en otras palabras tenían la habilidad de personalizar el producto y la cadena del suministro para adaptarse más rápido a las pedidos de sus clientes y sus gustos b) El manejo de la cadena de suministro podría hacerse en tiempo real lo cual le da la facilidad al cliente de modificar el pedido justo antes de comenzar la manufactura , además de poder trastear su progreso a través de toda la cadena. c) Permitía un buen suministro e intercambio de información entre la cadena de suministro y el cliente. d) El sistema proveería a las PYMES precios competitivos y abastecimiento viable además de no exigir un mínimo de inventario. e) El portal crea la oferta electrónica de existencias, la cual consiste de vender excedentes de inventario a sus proveedores, lo que reduce las pérdidas significativamente
Debilidades:
A) Li & Fung Co.: Debido a que Li&Fung Co. era bien centrada en sus estrategias de 3 años, los mismos definían sus objetivos sin ánimos a cambiarlos ni a corto plazo ni a largo plazo de los ya establecidos. Debido a esto su sistema impedía cambios restándole flexibilidad en un mercado altamente cambiante.
B)Lifung.com: A pesar de Li&Fung Co. ser una compañía minuciosa en cuanto a los detalles estratégicos de planificación, en el caso de la implantación del portal Lifung.com carecieron de perspicacia al no realizar un análisis mas extenso de mercadeo en cuanto a la aceptación del portal por las PYMES. Además se salieron de su esquema normal de control delegando así la dirección de este proyecto a consultores externos a los cuales se asociaron. Esto les quita a Li&Fung Co. una ventaja competitiva que en el pasado les ha resultado de maravilla al tener el control directo de su cadena de suministro. La estrategia en el caso de Lifung.com crea dependencia a factores externos (en este caso a la compañía dirigiendo el proyecto) debido a que opera de manera independiente a la compañía matriz aumentando así los costos. Además esto evita que el personal que tiene conocimiento en cuanto a creación de portales de manejo de la cadena de suministro no pueda adquirir las fortalezas necesarias para reaccionar en caso de que en algún momento ocurriera algo con el portal.
Oportunidades:
A) Li & Fung Co.:Debido a la expansión lograda por medio de las adquisiciones (en diversas partes del mundo) Li & Fung Co. cuenta con diversidad cultural (posicionamiento en otras culturas) lo que le permite tener una gran oportunidad para entrar cada vez mas en mercados mas complejos como por ejemplo Europa y Estados Unidos, .los cuales todavía eran vírgenes para corporaciones de este tipo.
B) Lifung.com: La introducción de Lifung.com le da un posicionamiento estratégico a la compañía para abarcar mercados que no se estaban explotando actualmente, ejemplo de esto son las compañías PYMES Estas ultimas representan una gran oportunidad para la empresas pues era un mercado virgen que no se estaba explotando, lo cual de da una ventaja competitiva sobre sus rivales de estructuras similares. A pesar de Li&Fung Co. ser una compañía minuciosa en cuanto a los detalles estratégicos de planificación, en el caso de la implantación
Amenazas:
A) Li&Fung Co.: La mayor amenaza que Li&Fung Co.es que al estar diversificados el mercado varían constantemente lo que significa que la diversidad de cultura podría ser un riesgo si nos están bien informados sobre las preferencias
B) Lifung.com: Una amenaza que resalta en el caso de Lifung.com es la posibilidad de que compañías similares en la Internet imiten su concepto y se unan a estructuras viejas de exportación y pierdan bastante del mercado al cual Lifung.com estaba optando.
Recomendaciones Estratégicas:
Basado en los 2 problemas de restructuración abajo identificados, A y B, se hacen recomendaciones a corto, mediano y largo plazo para ambos problemas respectivamente.
A) Establecer un sistema que permita, que el departamento tecnológico de Lifung.com opere de manera conjunta con el departamento tecnológico de información de Li&Fung Co. Se recomienda a corto plazo establecer una plataforma que permita mejorar la comunicación. A mediano plazo, se recomienda que se genere un sistema para definir indicadores de justo a tiempo (“just in time”) para que los productos puedan llegar a tiempo a manos del consumidor. Finalmente, a largo plazo, entendemos que se debería hacer una expansión a Lifung.com cuando se haya logrado una reducción de costos.
B) Pérdida en el control de las decisiones dada las aportaciones de capital de los inversionistas y suplidores para el lanzamiento de Lifung.com. A corto plazo, podemos decir que se debería asignar un presupuesto para ser utilizado en la operación de la compañía Lifung.com. A mediano plazo, se debe llevar a cabo un plan de viabilidad o rentabilidad para determinar si se debe lanzar el negocio al mercado. Y finalmente, a largo plazo el lanzamiento de la compañía y expansión dentro del mercado.
Conclusiones:
Luego del análisis realizado por separado a ambas estructuras Li&Fung Co. y Lifung.com podemos observar que la empresa debido a sus años de experiencia posee/goza de muchas fortalezas que la hacen líder en este tipo de industrias, lo cual le permite en su mayoría de anticipar los cambios externos. (Cambios en el mercado, cambios políticos, etc…) permitiéndole así prepararse para los mismos. Es este tipo de comportamiento es el que resalta la capacidad de la compañía en capturar estos tipos de posibles amenazas y tornarlas en oportunidades. De nuestro análisis “SWOT” podemos concluir que aunque el portal de “Internet” tiene ciertas incertidumbres, son más las oportunidades que los riesgos. Aunque podemos denotar que si quisieran maximizar su retorno en cuanto a los costos incurridos en la preparación y pronta implementación del mismo tendrían que realizar un mejor análisis de mercadeo para determinar que porcentaje de las compañías PYMES aceptarían unirse al mismo. A pesar de que entendemos que la implementación de este portal debió haber sido un poco mas centrado en su cultura vieja de “in-house” y de que debió haber contratado personal externo solo para la creación del portal manteniendo así el “expertise” y limitando la dependencia a fuentes externas, las ventajas que el portal presenta son suficientemente sustanciales y buenas como para tomar riesgos calculados de este tipo.
Finalmente, entendemos que Li&Fung Co. debería crear planes de contingencia o alternos en caso de que el portal no de el éxito esperado cortando así sus posibles perdidas de capital.…...

Similar Documents

Premium Essay

Case Analysis

...Written Case Report 1 “Anita Norris Model Management” Write a 1300-1500 word case report with your answers to the following questions. Before you answer them, make sure that you study the case using the same procedure that we have been following so far. It includes analyzing the case facts, building your fact sheet, applying chapters 3 and 4, identifying and prioritizing problems. 1. Using figure 3.2 of the slides on chapter 3, explain which of the elements of the macro environment particularly affect Anita Norris’s business, how and why. 2. List your most relevant conclusions from the SWOT analysis that you conducted. 3. If you were Anita Norris, what would you do? Assuming that you are taking her perspective, do the following: a. Craft a vision and a mission statement for the business using the concepts provided in chapter 2. b. Craft a set of corporate values c. Craft and justify: i. Short term strategic objectives ii. Short term financial objectives iii. Long term (5 years) strategic objectives iv. Long term (5 years) financial objectives d. Craft two alternative strategies (how) to achieve those objectives. Justify which of them is the best. e. Describe the implementation aspects of that winner strategy including: i. What needs to be done ii. Who is responsible for it iii. What resources need to be allocated iv. What is the time frame for implementation v. What are the potential risks or problems to be found during the implementation......

Words: 374 - Pages: 2

Premium Essay

Case Analysis

...Case 11.1- Mazda and Syzygy Case Overview Mazda Motor Europe hired an observational company by the name of Syzygy to monitor the consumers that uses their website. Situation Analysis Mazda Motor Europe would like to know details about how consumers are using their website and if the website is user friendly. Questions 1. What could Mazda learn from eye-tracking software that would be difficult to learn? from other observational methods? The eye-tracking software provides Mazda with the ability to observe eye movement and track the amount of time spent looking at a particular area. 2. What are the shortcomings of this method? The shortcomings of using the eye tracking software method are: • The equipment is expensive • Some users can't work with the equipment • Calibrating the equipment takes time 3. Along with the eye-tracking research, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website’s usability. Questionnaires are an effective way of quantifying data from a sample group, and testing emotions or preferences. This method is very cheap and easy, where budget is a problem, and gives an element of scale to opinion and emotion. These figures are arbitrary, but at least give a directional method of measuring intensity. Case 11.2- Texas Instruments and E-Lab Case Overview Texas Instruments......

Words: 587 - Pages: 3

Premium Essay

Case Analysis

...CASE ANALYSIS #1: McDonald’s “Seniors” Restaurant In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they are hospitalized. The relationship is considered a good one between the staff and the seniors. In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a.m. Using the party room would accommodate up to 150 senior patrons. A primary problem to this case study is the senior crowd. The restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk. The fast food......

Words: 922 - Pages: 4

Premium Essay

Case Analysis

...Cases are included in many courses in Administrative Studies to give students an appreciation of the hard realities of business and the constraints involved in decision making. By exposure to a variety of situations and diverse problems, the student can experience, to some degree, the challenges and dilemmas of the decision maker. Cases are usually based on real situations. For reasons of privacy and confidentiality, the persons, the companies, and the locations involved are typically disguised. When assigning case analyses, instructors expect that students will: • study the information provided in each case, • attempt to diagnose the nature of the problem or problems involved, • search for alternative ways in which the problems can be resolved, • recommend and justify the course of action that is most likely to be effective. The justification should rely, to a large extent, on theoretical principles. Sometimes students feel disappointed because the cases sometimes do not appear to be “dramatic.” However, because the cases do represent the realities of organizations, they are often likely to be somewhat mundane, at least to the outside observer. Most of the incidents are based on events that were actually faced by managers and their subordinates on a day-today basis. Very often, cases do not contain all the information that the student would like to have. This is often done intentionally, or at least knowingly, by the case writer. In real life, a manager must frequently make......

Words: 2140 - Pages: 9

Free Essay

Case Analysis

...Case Analysis Luotang Power Company Background Luotang Power Company is a 600 Mega Watt coal-fired power plant, located in Hubei Province, China, the parent company of which is China Hua Tong Power (HT Power). The major business is to generate electricity by coal burning and sell it to Hubei Provincial Power Company (HPPC), the major customer which is the only power transmission and distribution company in Hubei Province. Whereas the coal is purchased from Pindingshan Coal Company who is required to supply low sulfur bituminous coal that meets certain quality specifications. Regardless of the improved plant availability and fuel economy, the company wasn’t performing well for the financial result. A variances analysis indicated that the poor performance was due to a combination of shrinking revenue, increasing price of the coal and decreasing quality of the coal. Company analysis Macroeconomic analysis A PESTE framework including political, economic, social, technological and environmental factors is used to contextualize the company in an industry framework. Economic aspect: China is the world second largest energy consumer behind the United States. The energy consumption has been boosted by strong economic growth over the past two decades. Its electricity consumption is influenced by fluctuations in the GDP growth. (Appendix1) Hubei led the four provinces fed by the central China grid with a 13.8% rise in economy and is said to be doubled in the next five......

Words: 1090 - Pages: 5

Free Essay

Case Analysis

...Case Analysis 1 Case Analysis MT311: Business Law I Scott Strauss October 5, 2010 Case Analysis 2 Case Analysis Thomas Baker and others bought new homes from Osborne Development Corp. and they sued for multiple defects in the houses that were purchased. When the homes were sold, it was paid for in a new home warranty program administered by Home Buyers Warranty (HBW). The company enrolled the homes with HBW and it paid a fee and filled out a form that consented to a binding arbitration provision. The new homeowners would be bound by the arbitration agreement. They cannot sue the builder. Consumers who complain about defective products can be forced into binding arbitration and barred from suing the manufacturer. Arbitration is supposed to provide consumers with an immediate and an inexpensive place to go but it could be costly. Going through arbitration, homeowner gives up the right to a cost free judge and jury. Any controversy or claim arising out of or relating to the contract, or breach thereof, shall be settled by arbitration and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction. Arbitration is taking the place of lawsuits therefore protecting many businesses from court fights. When there is a broad arbitration clause, such as one covering any type of dispute arising out of an agreement, a court should follow the presumption of arbitration and resolve doubts in favor of......

Words: 267 - Pages: 2

Premium Essay

Case Analysis

...optimization of its own strength and strategies, Lindo Enterprises will continue to maintain its position in the market and met its annual target growth rate in the next five years. II. Statement of the Problem... View Full Essay Join Now Please login to view the full essay... Essay's Statistics Submitted by: catherinepagdato Date shared: 11/19/2013 03:58 AM Words: 1276 Pages: 6 Save Paper Report this Essay Similar Documents Harley Case Analysis Case Analysis Outline a Case Analysis For “The Vidsoft Triangle (a)” Case Analysis Wengart Aircraft Case Toyota - Case Analysis Case Analysis Sports Company And Vietnam Case Analysis Case Analysis Case Analysis On Superior Grain Elevator Inc Clean Edge Razor Case Analysis Case Analysis Charlotte Beers (Ogilvy & Mather) Case Analysis Case Analysis: The Sundale Club Byd Case Analysis Jones Blair Case Analysis Global Expansion Strategies Of Two Korean Carmakers- Case Analysis Case Analysis Mfs Case Analysis Ben & Jerry's Case Analysis Sample Swot Case Analysis LoginJoin RSS ©2014 TermPaperWarehouse.com Privacy Policy Terms of Service Copyright Information Contact Us Help Advertise With Us...

Words: 443 - Pages: 2

Premium Essay

Case Analysis

...04-78-651-03 Business Strategy Case Analysis: Zespri Submitted to: Dr. Jonathan Lee Submitted by Group #5: Lifang Huang 104005864 Wei Li (Sherry) 104018790 Rong Shang 104050190 Le Zhang 104010354 Weicheng Zhao 104048973 November 10th, 2014 Major Issues Zespri is the main exporter of New Zealand-grown kiwifruit and the leading marketer of kiwifruit worldwide. As the global demand for kiwifruit increased, there is much room for Zespri to grow both in emerging markets and in existing markets. However, the major issue Zespri faces is that if it is on the right track to maintain the leadership position and to achieve the commitment to increase New Zealand kiwifruit exports to $3 billion by 2025. There is another issue in terms of Zespri’s global sourcing program. According to Jager, the CEO of Zespri, the global sourcing needs to triple in size if Zespri wants to double in size to satisfy demand when New Zealand fruit is out of the market. Zespri needs to figure out how to keep its competitive advantages and increase profitability. Internal Analysis VRINE Model There are several unique resources and capabilities that Zespri possesses, which makes it more competitive than its competitors. Zespri’s products are Zespri Green, Zespri Gold and Zespri Green and Gold, which are all of high quality. Besides, Zespri is a grower-owned business whose strategy includes an integrated supply chain, a premium brand, targeted investment in innovation......

Words: 2978 - Pages: 12

Premium Essay

Case Analysis

...CASE NO.1 I. PAMPANGA CEMENT CORPORATION The government had been pushing the Pampanga cement corporation to switch their product into coal. II. SWOT ANALYSIS: Strength: * Can borrow money to bank (DBP/PNB) * Long term experience in business industry Weakness: * Rivalry in the executive position * Conflict with the employee * Financial problem Opportunities: * borrow money from banks * leader of labor union is compadre of atty. Alcantara Threats: * the labor union case threatened to strike over the issue of a 10% percent increase in wages * the government had been pushing cement companies to switch to coal * quarrel between the owner of the land III. ALTERNATIVE COURSES OF ACTION (A.C.A) * A.C.A #1 Switching to coal for production Advantages: 1.) Financial assistance from the banks 2.) Lower production cost of cement Disadvantages: 1.) High cost of expenses for installing 2.) Increase the company liability Conclusion: I there for conclude as my point of view switching cement to coal is the best way for the company to easily cope up their investment. Even though the installing of coal is in higher cost but in the end, the company will benefit the lower production cost compare to fuel. * A.C.A #2 Do their previous process of production and focus the solution for the internal issues of the company. Advantages: 1.) They can fix their receivable scandals 2.) They can talk about the labor union......

Words: 874 - Pages: 4

Premium Essay

Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the......

Words: 3497 - Pages: 14

Free Essay

Case Analysis

...Case analysis:- Skim the case:-read it twice What is required of me and what is my role? Consultant of AL What is the main issue and why is it important to the organization? Fraud and mismanagement Why has the issue arisen, and why now?because al left the co. in middle to complete his studies When does the issue need to be decided? How should I allocate my time on this case? 2. Read the case closely. How do the exhibits fit the case? Which ones are relevant, and which ones are not? What industry does the organization operate in? mortgage business What is the state of the economy?Economy is doing well. What information do I have on competitive factors that are important to my analysis? What are the key organizational factors? (What is the reporting structure, and what are the organization’s goals and objectives? What principles, rules, or values, if any, are at issue? What are the organization’s planning and control systems? Are there any incentive systems that might affec behaviour? Which business functions are critical to success or failure?) Who are the affected stakeholders (investors, employees, managers, customers, suppliers, and members of the public or community)? What are their interests and what motivates them? Who are the readers of any reports that I might prepare? What decisions will be made based on my report? Notes in the case:- Trusted employees to run the business. AL started the co. in 2002 with $40,000. Initially co. was doing well......

Words: 995 - Pages: 4

Premium Essay

(Case Analysis)

...(Case Analysis) Overview This case analysis is about an employee whose messages are distorted and misunderstood when it reaches the C.E.O’s office. The author of this case analysis sites some alternative courses of action to choose the best way on how to solve the problem. The author also shows the advantages and disadvantages of each alternative courses of action he sited. The best alternative course of action will be recommended by the author. Central Problem When I communicate from the CEO’s Office, my message either becomes distorted or misunderstood by the time it reaches the employees. I suspect sabotage by either the union or middle or lower level managers. Objectives This case analysis wants to solve the problem using the objectives that follows: To find out why messages are incorrectly relayed. To find a better way of communicating with the C.E.O. To determine some alternative courses of action on solving the miscommunication problem. To site some pros and cons of the alternative courses of action. To find the best solution of the problem. Alternative Course of Action Miscommunication is the process wherein a message is related incorrectly which leads to misunderstanding of the people. Proper communication is important specially if the information you want to tell is very important. It will keep the employees well-informed and provides proper orders and instructions in relation with their duties and responsibilities. This case......

Words: 475 - Pages: 2

Premium Essay

Case Analysis

...Week 3: Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess, G., Lumpkin, G., & Eisner, A. 2012). Its items and administrations incorporate iPhone, iPad, iPod, Mac, iPod, Apple TV, an arrangement of customer and expert programming applications, the iOS and OS X working frameworks, iCloud, and frill, administration and bolster offerings. According to the case study, Apple Computer was established in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and advertiser, Wozniak was the specialized virtuoso, and A. C. "Mike" Markkula Jr., who had joined the group a while prior, was the businessperson (Dess, G., Lumpkin, G., & Eisner, A. 2012). Employments set the mission of engaging people, one person, one PC, and doing as such with polish of configuration and savage tender loving care. In 1977 the first form of the Apple II turned into the first PC standard individuals could utilize right out of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the......

Words: 1988 - Pages: 8

Premium Essay

Case Analysis

... Case Analysis Toyota Case Analysis   I. Viewpoint         For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.   II. Time Context         In the year 1990’s different problem occurred.   Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%. III. Objectives   a. To be able to implement the marketing strategy used in the said case.   b. To be able to have a good relation in dealing with consumers needs and wants.   c. To be able to maximize operating performance and financial returns to ensure growth for the company’s future.   d. To be able to classify the strengths, weaknesses, opportunities and threats that the company have.   e. To be able to explain the solutions in the major problem of Toyota.   IV. Statement of the problem         Major:         Competition will arise. Toyota’s has a closest competitor regarding on its consumers – Ford motor vehicles and Mercedes. It is a problem on how they can implement their marketing strategy to stay on top amidst of the consumers demands.         Minor:   1. A reduction on ratio of inventories to sales by 35 percent versus 6 percent. 2. Toyota relied on identical suppliers as of Ford motor vehicles and Mercedes.   3. Easy access on the internet that may cause imitation on each competitor’s latest idea.     V. Areas of Consideration |                                 |Production & operation          ......

Words: 1070 - Pages: 5

Watch Movie | Peripherals / Accessories | Login/Register