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Maggi Strategy

In: Business and Management

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MICROME RESEARCH

NARSEE MONJEE INSTITUTE BOF MANAGEMENT STUDUES

MAGGI CUPPA MANIA
Sub: CUSTOMER ACQUISITION AND RETENTION

FT MBA- B

RESEARCHED BY:
Prachi Chandgothia 16

Company profile: - Nestle
Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestlé’s first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestlé’s relationship with India started 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.

After independence, in response to the then economic policies, which emphasized local production, Nestle formed a company in India, namely Nestle India Ltd.
Today, Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally.
NESTLE PRODUCTS: A) MILK Product and Nutrition
-Nestle Milk
-Nestle Milkmaid
-Nestle Dahi
-Nestle EVERYDAY dairy whitener
-Nestle EVERYDAY Ghee
B) Beverages
-Nescafe Classic
-Nescafe Milo
C) Prepared Dishes & Cooking Aids
-MAGGI 2-Minute Noodles
-MAGGI vegetable Atta Noodles
-MAGGI Dal Atta Noodles
-MAGGI Rice Noodles Mania
-MAGGI Cuppa Mania
-MAGGI Sauces
-MAGGI Pichkoo
-MAGGI Pizza Mazza
-MAGGI Bhuna Masala
-MAGGI Magic Cubes
-MAGGI Healthy Soups
-MAGGI Healthy Soup Sanjeevni
D) Chocolates and Confectionery:
-Nestle KIT KAT
-Nestle Munch
-Nestle Milky Bar
-Polo
-Nestle Bar one
-Nestle Eclairs

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