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Maggie

In: Business and Management

Submitted By zeeni
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How @Trident Hotels started the first Social Hotel in India?
Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have up-scaled their marketing efforts. Let’s take a look at hotel Trident’s very recent social media campaign, which trended on Twitter across India.

About the Campaign: This campaign was conducted in Mumbai’s Hotel Trident at BKC at the life span of this campaign was two days beginning from 29th March 2014 – 30th March 2014. They invited 3 social media Influencers to participate in this campaign, where they had to spend the two days in the hotel using Twitter (Mainly) & Instagram to avail all the facilities of the hotel by using the hashtag #TridentSocialHotel and by attaching their Twitter handle as well.
There were two quick activities around this campaign – the #Tweesurehunt and #Instachallenge. In the #Tweesurehunt task they were given clues, the answers where in the hotel itself they needed to reach each destination in order to unlock the next clue. In the #Instachallenge, they were tweeted the clues and needed to click pictures and post them.
They even ran a contest simultaneously on their Twitter handle on 30th March 2014 which was open to all; they had to answer 10 questions correctly (After deciphering the images) by using their twitter handle and with the #Trident Social Hotel. And the winner stood a chance to win a free night stay at the Trident BKC Hotel. This led to a lot of participation, increased engagement and increase in the number of followers as well.
Interview with Prasanjeet Dutta Baruah, VP Marketing, The Oberoi Group about the campaign and Trident Hotels. And here is how the interaction looks-
Q1. Help us with 3 objectives that Trident has for Social Media (apart from…...

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