Premium Essay

Malaysian Public and Private Universities Financial Reporting: Quality Index and Financial Ratio

In: Business and Management

Submitted By fiqazaini
Words 2565
Pages 11
1.0 Introduction
Merbatty is a boat building industry which was formed 33 years ago by its current Chairman, Alberto Blanc. Currently, it has two boat building facilities in Europe and USA. Besides, Merbatty planned of opening the third building facility in Surania.
SWOT analysis Strengths 1. A sale is secured through sales agent. 2. Advanced information technology 3. Long-term relationship with suppliers. 4. Well-known and high profile. 5. Customization product. 6. Just-in-time production. 7. Customer-oriented. 8. Loyal customer/ close contact. 9. Consistent growth. | Weaknesses 1. Time consuming to complete the product. 2. Inspection only from customer. 3. Currency exchange conflict. (Western Europe and United States) 4. Sales more in cheaper and smaller type of boat. 5. Excessive debt and loan for production. 6. Not fully utilize capacity (94%) 7. High cost of information technology (IT). 8. Too much reliance of sales agent. | Opportunities 1. Produce more ranges of new model boats. 2. Produce boat not only when the order and payment is placed. 3. Open sales office worldwide. 4. Increase marketing strategy. 5. Increase market share 6. Attract more investors. 7. Empower sales staff. | Threats 1. Supplier (Marinatron) also supply to other competitors. 2. Risk of leak information to Merbatty’s rivalry (by sales agent). 3. Quality of the product in Surania will not be the same as in Western Europe and United States of America (USA). 4. High cost of transportation. (From facility to customers around the world) |

2.0 Prioritisation
The six major issues involving Merbatty are listed in order of importance as below: 1. Late delivery of a hull from Topcrest: The organisation depends on their customers therefore they must able to meet their expectation. Their service reputation will be…...

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