Free Essay

Marketing Flyer Plan

In: Business and Management

Submitted By msgrab
Words 1595
Pages 7
Abstract
This assignment requires the development of a plan for a marketing flyer which outlines the key offerings at XYZ Construction INC. This flyer will be used to educate potential customers on the services offered by the firm.

Who is XYZ Construction XYZ Construction, Inc. is a privately owned company founded in the 1950s. The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) to be in 12 months. XYZ Construction, Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver Colorado and has 16 field offices located in 11 states (Silver, 2012). Products and Services XYZ Construction, INC provides horizontal construction work including roads, airfields, and bridges. The company has a workforce which includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices (Silver, 2012). Marketing Strategy
Construction companies market themselves effectively differentiate their services from the competition and stand a much better chance of driving qualified new business (Hernandez, 2008). The result should be an increase growth in a field that suits your company’s specific sales goals and identity (Hernandez, 2008). In short, the flyer should outline the marketing strategies for XYZ Construction Company and how they will develop a particular specialty trend to be more successful than other construction companies. The company must focus their marketing strategy in a new, different special segment of the market such as residential construction or small business construction.

Financial Strategy
A section in flyer should address the following. Prepare a financial forecast including months, quarters, and years. Analyze the financial situation of the market and the company. Surprise any potential investor with a thorough and complete overview. Earnings growth is usually described as a percentage in periods like year-over-year, quarter-over-quarter and month-over-month. The basic premise of earnings growth is that the current reported earnings should exceed the previous reported earnings. Earnings stability is a measure of how consistently those earnings have been generated. Stable earnings growth typically occurs in industries where growth has a more predictable pattern (Scott, Kwan, Cheong, & Li, 2002). Furthermore, the company must articulate their desire in relocating some of their assets to an international location, and how it will beneficial in cutting cost and improving delivery time of products and services to international partners.
Cost-effective Project Management
The following are a few hints on how to be cost effective in regards to XYZ Construction Company flyer. Use the lowest first-cost structure that meets the business needs, use a design with the lowest operating and maintenance costs, build with the longest life span, consider structures in which users are most productive and that offers the greatest return on investment. While an economically efficient project is likely to have one or more of these attributes, it is impossible to summarize cost-effectiveness by a single parameter. Determining true cost-effectiveness requires a life-cycle perspective where all costs and benefits of a given project are evaluated and compared over its economic life (Heizer & Render, 2011).

Human Resources and Jobs
The flyer must address Human Capital which is an integral part to the success of any organization and XYZ Construction .INC is no different. It would be prudent for the company to conduct a market analysis of the prospective market(s). The analysis would yield important results such as salary, skill sets, education levels and etc. It is paramount to keep in mind that the human resources and job process is predicated from the supply and demand aspect. Furthermore, XYZ Company should provide essential training for their employees (Dessler, 2011). For example, computer base training, on the job training for both supervisory and non-supervisory personnel (Dessler, 2011).
Compensation Strategy
Baby Boomers are retiring from the labor market, and several companies are finding it extremely difficult to retain employees. Turnover is becoming a serious problem in corporate America and it must be addressed in the flyer. The company must assess the current situation and measure the turnover rate in their company. Turnover is calculated simply by dividing the number of annual terminations by the average number of employees in the work force (Mushrush, 2002). The company offers strategic compensation packages to reduce turnover rate from 20 % to 10%. Employees are given an opportunity for advancement and are not micro-managed. Intrinsic rewards are critical. Employees must believe they have a voice and are recognized for their contribution (Mushrush, 2002): * Competitive pay scales. * Long-term incentive compensation. * Bonus and gain-sharing plans. * Benefit plans. * Health Plan * Non-cash rewards. * Retirement Plan.
Company Hierarchy
Hierarchy of XYZ. A president duty includes working for large construction projects of the local company. The president is also responsible for operation and other management activities. The director of construction is responsible for all activities related to construction projects. The senior project management and the engineers have responsibilities similar to the director of construction but more close to the field of construction. The chief estimator is who deals with the cost of the construction projects. The comptroller is in charge of the department of accounting of the company. The accountants prepare the financial statements and the finance officers are who analyze them (Construction Executive Online, 2010).
Business Ethics and Culture Issues
Responsible business enterprise: an enterprise characterized by good governance policies and management practices as well as by a culture of responsible business conduct. It is adept at dealing with the challenges and complexities of its business environment, but holds closely to its purpose, core values and vision. XYZ must consider the cultural differences to be successful in the international market and communicate it via the flyer. A responsible business conduct is essential to helps owners, managers and employees to build an organization. Responsible business conduct: the choices and actions of employees and agents that foster and meet the reasonable expectations of enterprise stakeholders (Stanwick & Stanwick, 2011).
Business ethics program is a tool that owners and managers use to inspire encourage, and support responsible business conduct, by engaging enterprise stakeholders in order to foster and meet their reasonable expectations and designing structures and systems to guide and support employees and agents. Employees in today’s business may be members of different political parties, feel differently about religion, economics and other issues. If XYZ is going to risk their money and time in this business the company must consider all these aspects in order to be successful (Stanwick & Stanwick, 2011). For example, having a female manager is no big deal in the United States, Canada or in Europe. However, in the Middle East it would be considered as an insult. Have you ever seen a Female CEO from China?
Environment Laws
The company should consider implementing the following acts in place to oversee and regulate the impact that businesses have on the environment. However, some of these laws are not applicable internationally and can be presented in a separate document. Environmental protection laws are regulated for the federal government by the Environmental Protection Agency (EPA). The Environmental Protection Agency (EPA, 2012) has put the following acts in place to oversee and regulate the impact that businesses have on the environment: * The Clean Air Act. * The Clean Water Act. * The Emergency Planning and Community Right-to-Know Act. * The Pollution Prevention Act. * The Resource Conservation and Recovery Act. * The Safe Drinking Water Act. * The Toxic Substance Control Act.
In order to understand these above government standards, the government also enacted The Regulatory Flexibility Act (RFA) and the Small Business Regulatory Enforcement Fairness Act (SBREFA) to provide small businesses with the flexibility and clarification necessary to comply with government standards. (All business, 1999).
Conclusion
XYZ must monitor liquidity, cash flow, labor productivity, and customer and employee satisfaction. Management needs to implement strategies considering these facts so they will be able to improve the organization and depict them in the flyer: * To be able to expand operations internationally, XYZ must focus on cultural diversification, market differences and in keeping a stable earnings growth. * Must develop a robust strategic compensation package to retain associates. * Must keep a simple organization hierarchy to keep it accessible to associates at all levels * The integration of all the aforementioned factors will facilitate the transition from private firm to be a Public Company.

References * All Business (1999, November). Environmental regulations for small businesses. Retrieved from http://www.allbusiness.com/government/environmental-regulations/11898-1.html * Construction Executive Online (2010). Retrieved from http://www.constructionexecutive.com/construction-jobs_president+jobs.html * Dessler, G. (2011) Human resources management. Executive Concepts in business Strategy, 282, Pearson Learning Solutions. * Environment Protection Agency. (2012, July) Retrieved from http://www.epa.gov/lawsregs/topics/ * Hernandez, T. (2008, January). Niche marketing strategy for the construction business Owner. Construction Business Owner, 1(1), 1. * Heizer, J. & Render, B. (2011). Operations management, Executive Concepts in business Strategy, 230, Pearson Learning Solutions. * Mushrush, W. (2002). Reducing employee turnover. Retrieved from http://www.missouribusiness.net/sbtdc/docs/reducing_employee_turnover.asp * Scott, D., Kwan, M., Cheong, W., & Li, H. (2002). Web-based construction information management systems. Icoste, 3(1), 43-52. * Shaffer, R. (1999). "IPOs for Everyone: Why investment banks don't need to worry about Online IPOs—yet." Fortune. NY, NY: Wiley. * Silver, G. (2012). Syllabus for SKS7000-8 Doctoral Comprehensive Strategic Knowledge Studies, 7-8. * Stanwick, P. & Stanwick S. (2011). Understanding business ethics. Executive Concepts in business Strategy, 541, Pearson Learning Solutions. * *…...

Similar Documents

Premium Essay

Marketing Flyer Plan

...16 field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. Ownership has decided to go public with XYZ. The job of Carlton LLC is to highlight key points in the Initial Public Offering. These key points will consist of marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. Marketing for XYZ In the next 12 months we will be going through an Initial Public Offering (IPO). The purpose of an IPO, again, is to take the company public. An initial public offering (IPO) is the first time a company offers its shares for sale to general investors. The process is called “going public.” The shares are listed subsequently on a national securities exchange, for example, the New York Stock Exchange (NYSE). This method is used by small, medium and large companies to raise funds. The company receives all of the proceeds of the offering. The timing of an IPO is crucial. It depends on a favorable market for a company’s products or......

Words: 848 - Pages: 4

Premium Essay

Marketing Flyer Plan

...assignment requires the development of a plan for a marketing flyer which outlines the key offerings at XYZ Construction INC. This flyer will be used to educate potential customers on the services offered by the firm. Who is XYZ Construction XYZ Construction, Inc. is a privately owned company founded in the 1950s. The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) to be in 12 months. XYZ Construction, Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver Colorado and has 16 field offices located in 11 states (Silver, 2012). Products and Services XYZ Construction, INC provides horizontal construction work including roads, airfields, and bridges. The company has a workforce which includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices (Silver, 2012). Marketing Strategy Construction companies market themselves effectively differentiate their services from the competition and stand a much better chance of driving qualified new business (Hernandez, 2008). The result should be an increase growth in a field that suits your company’s specific sales goals and identity (Hernandez, 2008). In short, the flyer should outline the marketing strategies for XYZ......

Words: 295 - Pages: 2

Premium Essay

Marketing Plan

...Topic: MARKETING PLAN FOR CREATIVE DESIGN & CULTURAL FASHION IN NIGERIA Project: ESTABLISHMENT OF HIGH-END FASHION CENTRE FOR TRADITIONAL / CULTURAL ATTIRES FOR NIGERIAN PEOPLE (MALE & FEMALE / OLD & YOUNG) Prepared By IKPIMA, MFON EYIBIO Student ID: H00023735 MASTERS OF SCIENCE, INFORMATION SYSTEMS MANAGEMENT UNIVERSITY OF LIVERPOOL REVISION HISTORY | Revision | Description of Change | Author | Effective Date | Project 1 | Introduction & Table of Content | Mfon Ikpima | 22/03/2013 | Project 2 | Situation Analysis | Mfon Ikpima | 29/03/2013 | Project 3 | Strengths, Weaknesses, Opportunities, and Threat Analysis | Mfon Ikpima | 03/04/2013 | | Objectives & Issues | | | Project 4 | Product Strategy | Mfon Ikpima | 10/04/2013 | Project 5 | Marketing Strategy | Mfon Ikpima | 17/04/2013 | Project 6 | Distribution Strategy | Mfon Ikpima | 22/04/2013 | Project 7 | Action Programs | Mfon Ikpima | 28/04/2013 | ------------------------------------------------- Table of Content Page Revision History ………………………………………………………………. 1 Content Page ………………………………………………………………………. 2 1.0 Introduction ………………………………………………………………………. 4 2.0 Situation Analysis ……………………………………………………………… 5 (a) Market Description ……………………………………………………... 5 i. Segment 1: Geographic ...…………………………………………... 5 - 6 1. Description ……………………………………………………... 6 2. Expected % of Sales …………………………………………….. 6 3. What Consumers......

Words: 9199 - Pages: 37

Premium Essay

Marketing Plan

...Toastbox is heavily funded, it can do more in terms of marketing efforts and spending more money on enhancing its awareness and image.   3   Killiney also faces indirect competitors such as Starbucks and Coffee Bean. Although these cafes don’t necessarily offer the same products on the menu as Killiney, these cafes does harm to Killiney by drawing away potential customers and crowds. This is because cafes like Starbucks and Coffee Bean are easily accessible and stores are designed well to attract customers. In addition, Killiney’s shop locations play a big part in the issue of low influx of customers. The various shop locations of killiney are located near other hawker centres and food stalls where customers can choose to go instead of Killiney. This will pose as a threat to killiney because these hawker centres and food stalls are Killiney’s threats and competitors. Also, Killiney does not have sufficient store outlets to make itself available to customers. Compared to its competitors such as ToastBox, Killiney’s amount of store outlets is not comparable. Lastly, Killiney’s brand awareness can use a little boost. This is because Killiney’s current brand awareness is not sufficient for customers to want to visit Killiney for a meal or tea. Other competitors such as Ya Kun and Toastbox have successfully created awareness for themselves and their brands are constantly in the minds of customers. Killiney’s marketing efforts are poor and insufficient. Therefore, this......

Words: 5378 - Pages: 22

Premium Essay

Marketing Flyer Plan

...field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. Ownership has decided to go public with XYZ. The job of Carlton LLC is to highlight key points in the Initial Public Offering. These key points will consist of marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. Marketing for XYZ In the next 12 months we will be going through an Initial Public Offering (IPO). The purpose of an IPO, again, is to take the company public. An initial public offering (IPO) is the first time a company offers its shares for sale to general investors. The process is called “going public.” The shares are listed subsequently on a national securities exchange, for example, the New York Stock Exchange (NYSE). This method is used by small, medium and large companies to raise funds. The company receives all of the proceeds of the offering. The timing of an IPO is crucial. It depends on a favorable market for a company’s products or......

Words: 321 - Pages: 2

Premium Essay

Marketing Flyer Plan

...Subramanian, R., Insley, R., & Blackwell, R. (1993). Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations. Journal of Business Communication, 30(1), 49-61. A budget is a quantitative expression of a plan of action. The Starbucks store expresses its plan for product growth and improved marketing through revenue and advertising budgets. Budgets also help to coordinate and implement plans. They are the chief devices for disciplining management planning. Without budgets, planning may not get the front-and-center focus that it usually deserves. Introduction to Management Accounting: Chapters 1-17, Fourteenth Edition, by Charles T. Horngren, Gary L. Sundem, William O. Stratton, David Burgstahler, and Jeff Schatzberg. Published by Prentice Hall. Copyright © 2008 by Pearson Education, Inc. Performance reports provide feedback by comparing results with plans and by highlighting variances, which are deviations from plans. For example, managers of the Starbucks store evaluate the effectiveness of its advertising plan by comparing the increase in revenue and profits to the increase in advertising. Based on their evaluation, managers at Starbucks make corrections and revisions to their plans. 2) ETHICS IN ACCOUNTING References Cristina, N., & Florina, P. (2008). ETHICS IN ACCOUNTING. Annals of the University of Oradea, Economic Science Series, 17(3), 1352-1354. The integrity means that a......

Words: 485 - Pages: 2

Premium Essay

Marketing Flyer Plan

...XYZ Construction Inc. to would like to use Milligans’s consultant firm to create a marketing plan; they must first would need to know the steps to developing a successful plan. According to Buttell A.E. (2009), there are four steps to an effective marketing plan. Step 1 – Build an executive summary targeting the company’s specialty/product and the company’s strengths. For example, XYZ Construction Inc. is a successful construction company that is currently privately owned and was created in the 1950’s by the Berket family. The company performs road, airfields and bridges contractions in eleven states. XYZ Constructions obtains their procurement through government funds such as Bids, grants and contracts. Then conduct a Situation Analysis which would include information such as; the company is based out of Denver Colorado and has 16 different offices across the Country. The company has over 2,000 employees during off peak season and twice as much during construction season. The labor force is made up of heavy and light equipment operators, civil engineers and project managers, administrative staff in the headquarters facility, along with support staff in each of the other 16 locations across 11 states. The company performs horizontal contract work which means the company is not distracted by having to introduce innovative technologies, materials, systems and processes so as to keep up with the trends and their other competitors. This company’s motivation is directed to......

Words: 2018 - Pages: 9

Premium Essay

Marketing Plan

...Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing Strategies 8 Tactics and Action Plan 10 Monitoring Timeline 12 Introduction Company G has been the leading Manufacturer of Top selling small appliances since 1974. We build quality appliances, built to last and that will add a touch of class and convenience to your home and Life. Always offering new innovations for consumers, as we are large enough to meet your needs, yet small enough to know them. Our newest Product to introduce is a single cup coffee brewer called “Quick Cup”. Its design is sleek and innovative, and provides the convenience of a hot beverage in minutes for the person on the go, Improving quality of life, by saving waste and time! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions” The Product Our new “Quick Cup” brewing station was designed for working class America to grab a quick brew of a single...

Words: 1599 - Pages: 7

Free Essay

Marketing Plan

...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and......

Words: 3479 - Pages: 14

Premium Essay

Marketing Plan

...Issues In order to make sure customers receive their cupcakes in a timely manner after they are baked, two options will be provided: 1. He/She may come pick the cupcakes up personally if he/she is local. 2. He/She may choose to have the cupcakes delivered via FedEx. 3.0 Marketing Strategy In order to gain attention and raise awareness for the egg-free cupcakes provided by 5’s Cupcakes, a website along with advertising on social media sites (Facebook, Instagram, and Twitter), flyers, and brochures will be used. Websites can be very informational and easy to use. They are also available 24/7 for customers to use. Social media sites are free to use and according to Jay Baer, 56% of Americans have a profile on a social media site (http://www.convinceandconvert.com/social-media-research/11-shocking-new-social-media-statistics-in-america). With this many Americans having a profile on a social media site, advertisement can reach a lot of people. Flyers and brochures will be used to provide contact and egg and milk allergen information. 3.1 Mission The mission of 5’s Cupcakes is to satisfy the sweet tooth of individuals that have egg and milk allergies with delicious gourmet egg-free cupcakes. 3.2 Marketing Objectives * Increase repeat customers by 5% each quarter * Develop brand awareness * Minimize negative feedback 3.3 Financial Objectives * Develop efficiencies in the delivery of the cupcakes * Increase the profit margin by .6% a quarter *......

Words: 1506 - Pages: 7

Premium Essay

Marketing Plan

...Kid Tough Tecs 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Alison Fordyce Student ID: 230715 Date: 3/24/13 Mentor Name: Indria Woods Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Kid Tough Tecs is a company that provides technology meant for children. We pride ourselves on making quality products that children and parents will love at a reasonable price. We are now introducing our newest product, the Ultimatab. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The Ultimatab is the ultimate kid’s tablet. It is a portable DVD player, tablet and game system in one. It has the capabilities to download, stream and rent DVDs. It can be plugged it in your television. It can attach to a head rest and charge in......

Words: 3759 - Pages: 16

Premium Essay

Marketing Plan

...Our company, Go Beverages LTD, is coming up with a new canned beverage and subsequently we have devised a marketing strategy and an IMC plan, for the soon to be launched, ‘Canned Milkshakes’. This is a product aimed at providing consumers with the convenience of having a milkshake on the go. Previously, Consumers had to go to the restaurant in order to purchase a milkshake, our product offers consumers with instant milkshake which comes in an easy to open can. The product is targeted at the health conscious consumer and has health benefits such as 50% less Sugar and preservatives. It also comes in nutritious fruit flavours such as Banana, Mango and Dorian. The purpose of this report is to introduce ourselves, provide our client background as all as conduct an internal and external situational analysis for the new product. Furthermore, this report will provide an outline of the IMC objectives as well as a message strategy statement appropriate for our Milkshake. Lastly, an outline of the marketing communication functions as well as the budget proposed for each will be given. The Product: “Shake-A-Can, the one stop drink for all your healthy needs” Go Beverages LTD are introducing the first of its kind on-the-go milkshakes under the name of “SHAKE-A-CAN”. The name is derived from our parent company name and the concept of having instant shakes, hence it is very self explanatory to the consumer in the first glimpse they catch of it. Shake-A-Can is a first of its kind......

Words: 2844 - Pages: 12

Premium Essay

Marketing Plan

...Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted sales, direct cost of sales and the marketing expense budget. I. Pricing Strategy Doggy Day Land will utilize premium pricing/differentiating strategy to encourage great perception to the buyers. This is because the buyers will regardless that the more the service cost the better the service is. Sometimes this is done to exploit the inclination for consumers to assume that having an expensive, reliable, desirable quality or distinction without justification. Even though when it comes to the consumer trusting someone to take care of their dog the way Doggy Day Land will do along with the extensive services provided will portray the true reputation Doggy Day Land intends to uphold (Bangs, 1998). II. Breakeven Analysis This analysis shows the number of units that need to be sold in order to show a zero profit. This tells you when the services you provide stop costing the company money and start producing a profit. The graph below will help in the understanding of the analysis(Kotler, 2011). Q = Break-even Point,......

Words: 987 - Pages: 4

Premium Essay

Marketing Plan

...Mark D. Imhoff MM522 (Marketing Management) Marketing Plan Suspension Beds Sunday, September 18, 2011 ------------------------------------------------- Executive Summary Suspension beds is a revolutionary product of which is very attractive to expanding families, kids, students, and trend-setters. The product utilizes wasted overhead space in bedrooms for the purpose of freeing up the entire square footage of the room to use as one so desires. The product and company has little direct completion, the benefits are immeasurable and the growth potential for the company is enormous. The product leverages cost savings when it comes to customers needing more space, and conversational topics for those who have no space or financial restrictions, but are looking for that next leading-edge product. This marketing plan will discuss in more depth the products and services associated with Suspesion Beds which includes a detailed target market, competition and substitutes, pricing, channels of distribution, promotional strategies and a promotional budget followed by a wrap-up. ------------------------------------------------- Products & Services Suspension beds, just as the name implies, is a unique and revolutionary idea in the home furnishing market that maximizes space without the costs associated to adding a complete room. And, it has the distinction of giving kids something very different to the common everyday household. The gained space can easily be......

Words: 2675 - Pages: 11

Premium Essay

Marketing Plan

...MP-APPENDIX B STUDENT MARKETING PLAN FOR “BAGELS BY THE BAY” A Marketing Plan Presented by: Jamie Johnson And Amy Smith Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Bagels by the Bay Menu 11 Appendix B: Bagels by the Bay Flyer 13 Appendix C: Bagels by the Bay Coupon 14 Appendix D: Bagels by the Bay Survey 15 1. Background Bagels by the Bay is a new eating establishment located in Three Harbors, Michigan. After surveying the selection of fast food restaurants in the Three Harbors area, Jamie Johnson and Amy Smith discovered the need for a healthier eating option. Three Harbors is located on......

Words: 4752 - Pages: 20

Quello strano cane… di papà [HD] (1976) | Angel Beats! | Prijs hoogste