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Marketing Initiative

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SIGNATURE ASSIGNMENT
SIGNATURE ASSIGNMENT PART I
Your team is encouraged to submit a Draft as soon as possible. Email your draft to me and I will critique it and send it back to you for corrections with the following exception. Please include a phone number so that critiques may be communicated in detail. NO DRAFTS WILL BE CONSIDERED WITHIN 7 DAYS OF THEIR DUE DATE.
DUE DATE February 14, 2016 I expect to receive 10 weekly status reports per team during the course. This report is worth 10% of your Signature Assignment grade (2.25 points each). The Subject line heading for this report is: STATUS REPORT TEAM ___. Please be certain to use this heading to avoid confusion and misplacement of your report. This report will explain what your team did in the week (time period covered). You are encouraged to NOT divide the work among your team members. Rather each team member should address each aspect of the assignment independently. Only in this way will each of you be contributing equally and only in this way will the final submission reflect the extreme best of your collaborative efforts. When this rule is not followed, the finial report tends to be disjointed. This work should begin ASAP.
Using APA writing style with proper citations, select a popular consumer product and create the following section of a marketing plan. NOTE: you will be using this same product for the remaining two parts of your Signature Assignment. 1. Describe your brand and its competition (Be specific: Many brands have dozens of products under the same brand name. Which one are you in charge of?) 2. Complete a SWOT analysis as described in the textbook for your brand its top three competitors. Be sure your SWOT includes only aspects that truly set it apart from others in the same category. 3. In 12 words or less tell me your Marketing Objective. See the…...

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no waistline | Lynne Ramsay | August 2016