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Media Studies

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Media studies assignment
To what extent do you personally depend on the opinion of the opinion leaders to help to sort out your thoughts on topics like politics, films and fashion, consumer products etc?

Those who manage to influence the opinion of the people by voicing their opinions whether through the print media or the audi-visual media. These people are called opinion leaders or what we commonly call them “critics”.
Critics in today’s world are extremely influential in all fields be it movies, fashion, technology or even travel. Their opinions are highly valued and they are feared to a very large extent because their one comment can seal the fate of a movie or a product in the market.
Critics today are not just confined to big names such as Shobha De or Rajeev Makhani or Vir Sanghvi each and every consumer has largely acquired the status of a critic with the advent of social media where every person’s view becomes a critical opinion because there are hundred people who read the comment or review and get influenced by their opinions. So with the freedom to voice ones opinion comes added responisbilty for every individual to be unbiased and fair while passing a judgement.
An opinion leader whose every comment is regareded with so much importance should be very careful as to what he says for his one comment made in haste or prejudice can affect the fate of a product, person or movie and all the lives associated with all these products and people. They should be highly unbiased and should not hold any grudge while stating their opinions.
Personally the judgement passed by critics doesn’t over power my decision too much when it comes to movies but in case of fashion, technology and others their opinions matter in infulencing my decision. When it comes to technology it is a big investment so naturally I look up reviews by people on the internet and also pour…...

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