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Meditech Surgical Case Study

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| Meditech surgical | | | 2/2/2015 | Case Study | | |

Meditech surgical

Case-Study Type A

Introduction:
Meditech is a major manufacturer and leader in endoscopic surgical instruments market, competing aggressively by introducing new products with enhancements to existing products. The growing market of endoscopic technology made Largo Healthcare, the parent company, to branch Meditech as an independent company. With this step, Meditech was highly successful in developing innovative low cost products, helping them in creating a market share of worth $800 million in a short span of time. On an average it introduced 12 or more products in any given year.
Meditech’s aggressive sales force team was able to capture major market share by selling directly to hospitals, material managers and surgeons, unlike its major competitor, National Medical. The difference in its sales strategy, has helped Meditech to stand out in this market. Endoscopic instruments are not reusable by sterilization, and because of this reason hospitals require frequent replenishments, Bulk purchases they used group purchasing policies as it saved time taken for negotiations and money which in turn benefitted the suppliers too. Meditech thus maintained a production-line of approximately 200 end-products.
The below flow charts models explains the distribution & internal operations of Meditech.
Manufacturing Plant
Central Warehouse
Domestic Dealers
International Dealers
Dealers Warehouse
Largo health Logistics
Hospitals
Manufacturing Plant
Central Warehouse
Domestic Dealers
International Dealers
Dealers Warehouse
Largo health Logistics
Hospitals

Fig. 1 Distribution Model
Fig. 1 Distribution Model

Parts Suppliers
Parts Inventory
Assembly
Bulk Instruments
Packaging
Sterilization
Finished Goods
Parts Suppliers
Parts Inventory
Assembly
Bulk Instruments…...

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