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Mkt 1 Company G

In: Business and Management

Submitted By dejay31
Words 4421
Pages 18
3-­‐Year Marketing Plan
Xxxxx xxxxxx
05/17/2014

Table of Contents Introduction 2
Mission Statement 2
Product Classification 2
Target Market 3
Analysis of the Competitive Environment 3
SWOT Analysis 3
Strengths 4
Weaknesses 5
Opportunities 5
Threats 5
Marketing Objectives 6
Marketing strategies & Explanation of Strategies 6
Product Strategy 6
Place (Distribution) Strategy 6
Promotion Strategy 7
Price Strategy 7
Product Action Plan
Place (Distribution) Action Plan 8
Promotion Action Plan 8
Price Action Plan 8
Measuring Effectiveness and Monitoring Timeline 9
Monitoring Timeline for the First Three Years by Marketing Mix Strategy 9 xxxx Three Year Marketing Plan “The xxxx”

Introduction and Company Description Our three-year plan for Company G is focused on increasing sales of all its products as well as delivering quality, and value to its customers. As an innovative leader in the electronics market, Company G is always searching for ways to increase its market share. This creative thinking and originality has lead enter the small electronics arena. The competitive but growing demand for high quality and convenience has lead us to create the Rokit, a sleek wearable product that will change the way we move. The xxxx sport wrist band with its lightweight design will track your calories, activity level, sleep, e-mail, social media and incoming phone calls by syncing wirelessly via Bluetooth with your Android, IPhone and windows based cell phones. This technology will not only empower but will also inspire you to be more active and live a healthier life. Technologically speaking, wearable revolution could take shape faster than…...

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