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Modern Media Landscape

In: Historical Events

Submitted By jives2
Words 893
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Our current media industry is in a state of flux. We are continuously changing in so many different ways that impact our everyday lives, from the way we can now download articles whenever we want, to skipping through television commercials from your remote. Our traditional media platforms have progressively become unfashionable, as technological advances continue to change consumers’ preferred access mediums. Such developments have equipped consumers with the ability to create and distribute their own content, which surfaces the threat of the so-called “citizen journalists” to today’s professionals. To compete in such obscurity, trained professionals are investing in multi-skilling, adding to their repertoire to avoid pigeonholing their careers. *
Modern day professionals are faced with a plethora of unprecedented challenges, and must constantly evolve and adapt to succeed and excel in a highly competitive media industry. This essay will discuss three of the major problems I, as an aspiring sports journalist, will face as a professional. It will delve into firstly why these issues are important, and what skills and personal characteristics are needed to effectively respond to such challenges. straining today’s professionals with a plethora of unprecedented challenges. In large part, it comes down to 21st century technological developments, like the smart phones for example; as they have completely changed the way we interact with the media.
In large part, technological developments have changed our media landscape, with the futures of traditional platforms facing increased financial ambiguity. Such developments, have equipped the modern day consumer with the necessary tools and resources to create and distribute their own content, leading to the rise of the so-called “citizen journalist”. New age media professionals are investing in multi-skilling to separate…...

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