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Module 3 Assignment Social Media Marketing Plan

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Module 3 Assignment Social Media Marketing Plan

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1. Review the AERN websites and conduct a SWOT analysis.
1. An example is attached below.
2. State the objectives of the social media plan
1. This should be no longer than a paragraph.
2. The objectives should include SMART goals that are measurable

The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf
Social Media Marketing Plan Assignment One
Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3).
In this document please complete the following:
• Review the AERN websites and conduct a SWOT analysis. o An example is listed below.
• State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example:
Benjamin Moore’s SWOT Analysis (p. 38)
Strengths:
• Loyal customers
• High brand equity
• Unsolicited testimonials from design community • Quality products
• High levels of earned media in traditional media outlets

Weaknesses:
• Price premium
• Limited media budget

Opportunities:
• Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers
• Competitors focused on traditional media or in trial stage of social media marketing Threats:
• Declining demand in hard hit industries • Competition with large media budgets and lower priced…...

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