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Module 3

In: Business and Management

Submitted By yasintha
Words 2688
Pages 11
Content 1. List of illustration 2. Executive Summery 3. Problem Statements 4. Review of Literature 5. Recommendation 6. References

Executive Summary
Rebecca Fernando was completed her degree at a prestigious Indian University and worked one year in a Multinational Company. She had just returned to the country and she became the Head of Marketing at the “Global Travel Group”, a leading travel Company in Colombo. The company opened five new branches within the last three months. Hence, Rebecca’s team had numerous challenge and unusually heavy workload.
The main objective of the case study is to find, describe and analyze problems effectively. Problems can be found easily in this case study.
Problem 01, No proper understanding about Culture & No proper qualification -Marketing depends on customer & customer behavior. Definitely Rebecca should know the culture of Sri Lanka. It helps her to understand the customers & customer behavior in Sri Lanka. I suggest to do an Induction programme for her to understand the culture of Sri Lanka & culture of the company. She is not suitable for the position, Head of marketing. According to her qualifications she suits for the position Assistant marketing manager.
Problem 02, Heavy work scheduled & Not enough time limits have given for the Performance Appraisal- According to this case study we can see Rebecca don’t know how to do a performance appraisals. She had completed the 30 performance appraisal forms of the entire Marketing Team within a single day. Marketing manager and HR manager can coordinate and delegate Rebecca’s task to her subordinates until she get use to the system.
Problem 03, No proper knowledge in performance appraisal- HR Manager can provide training and development to uplift…...

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