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Mtv Case #3

In: Business and Management

Submitted By tphil2006
Words 581
Pages 3
Tawatha Phillips
Strategic Planning for Business
Instructor: Lois Sullivan
January 29, 2015

Explain how strategic management and the strategic management process are illustrated in this case. The strategic management is a process of analyzing the current situation developing appropriate strategies, putting those strategies into action and evaluating and changing those strategies as needed. The strategic management process implies sequential and interrelated activities leading to some outcome. However, according to the case study MTV has been using a first in market strategy, and the strategy is what is helping them to succeed since they are centered in several ranges of MTV.
What challenges do you think MTV might face in crafting future digital and global strategies? No, I do not think MTV will face any challenges when it comes to crafting what will happen in the future of digital and global strategies, except that they are going to have to do it without the CEO.
What are some performance measures that MTV’s strategic decision makers might use as they evaluate the results of their digital and global strategies? MTV is using e-business for their digital and global strategies, it has 50 vertical sites which it use for the results of the digital strategy
What challenges might a change in strategic leadership bring to a company? All strategic decisions will become the responsibility of the president of Viacom. The president of Viacom might have a different way of doing things that McGrath did, so that could cause challenges to accrue in the strategic leadership of the company.
How might this affect the strategic management process? The only challenge I think that MTV might face is the criticisms from the industry analysts saying that its “lock” on the youth culture was in danger so MTV figured out a plan for both strategies global and the digital…...

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