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Assignment 1: Innovation from Google’s Free Food Strategy

Business 302-Management Concepts
Chanel Stryker
May 1, 2016
Professor: Michael Brizek

Google is the world’s leading search engine and is also an amazing company to work for. Googles mission is to organize the worlds information and make it universally accessible and useful. "The current pre-dominant business model for commercial search engines is advertising" (Spencer, n.d.). Google's search engine has ranked number 1 in the Alexa index proving itself to be the leader in search engine usage. This can also be noted that Google has become synonymous with web search. Often you will hear how people would "google" the information rather than "search" for it. "The other side of Google's hugely successful business plan is innovation" (Spencer, n.d.). This is demonstrated in the products and services that Google incorporates into its brand. (Spencer, C. n.d.). Google was named number 1 by Fortune for best company to work for. Google makes sure to provide its employees with all of the best and make sure they have a workplace that employees enjoy. Google believes that if you are satisfied with where you are employed and you have everything you need it increases productivity and innovation. Since Google offers the best to their employees they obviously seek the best; however, the strategies they use for hiring are out of the norm and some may say unorthodox. In a conversation with The New York Times’ Tom Friedman, Google’s head of people operations, Laszlo Bock, detailed what the company looks for. And increasingly, it’s not about credentials. Google looks for the ability to step back and embrace other people’s ideas when they’re better. “It’s ‘intellectual humility.’ Without humility, you are unable to learn,” Bock says. “Successful bright people rarely experience failure, and so they don’t learn how to…...

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