Premium Essay

Nfl: Global Entry

In: Business and Management

Submitted By kfoote1
Words 1509
Pages 7
Abstract The National Football League (NFL) is considered the strongest, most lucrative, and financially resilient professional sport globally. While the NFL has been a huge success in the United States, exporting American football to other countries has not had the same success. NFL Europa was launched with the aim of introducing the sport to European countries but after facing 15 years of financial losses, the NFL Europa program ended in 2007. NFL then launched the NFL International Series—a program primarily geared to export real NFL games overseas. While the program is still young, it yields promising results. NFL has pointed out that education is the key in acquiring potential foreign markets; research studies show that most people around the globe consider American football as a complex and confusing sport.

Keywords: NFL, NFL International Series, NFL Europa, foreign markets, NFL overseas games, American football

Business opportunities are like buses, there’s always another one coming.

-Richard Branson

Introduction The NFL is the largest, highest grossing professional sports league globally, but has struggled to export American football to other countries. It has been established that educating potential fans will result in a larger global audience. The NFL is making great strides at creating a successful global brand.
Global Market Entry
Currently the NFL is using the NFL International Series as their course of entry into the global market. While earlier strategies focused on creating a new league, and introducing new players, the current strategy utilizes American teams and players from the NFL. These well-known teams and players play in various stadiums internationally, and are not limited to certain geographic territories, as NFL Europa was strictly European. The initial program ‘the NFL Europa’ ended…...

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