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Ocean Park vs Disneyland

In: Business and Management

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Individual Assignment

You are required to prepare a case analysis of the case that you choose to present (2000 words, +/- 10%, excluding references).

Submission deadline: 1:00pm, Friday, 29th April 2016.

In this assignment: * You are required to address all the case questions. * You need to demonstrate in-depth understanding of the case, the questions and the theories covered in the lectures. * You are expected to relate the case to the relevant theories discussed in the lectures and also use relevant additional materials from a range of sources, including journal articles, books, conference proceedings etc., when formulating your assignment. * You are encouraged to update the information on the case when analysing the case, if necessary. * You are also encouraged to use additional examples or cases to compare and contrast when analysing your case. * Your case analysis has to be a coherence piece of work.

Submission procedure:

You are required to submit an electronic copy via KLE. No hard copy submission is required.

Students submitting their work after the 1:00pm deadline on the same day will receive a 5% penalty. Students submitting their work up to seven days after the due date will be marked to a maximum of 40%. Essays submitted more than seven days late, without good cause will be marked at 0% and lead to a failure of the module, with the possibility of re assessment with a maximum mark of 40% overall.

If you are ill and can provide medical evidence then you should apply for an essay extension form which is available from the School Office. It must be signed by a member of staff and should be returned to the Postgraduate Administrator before the submission deadline. No requests for an extension will be granted after the deadline.

Assessment criteria:

| Excellent(70 or above) | Good(60-69) | Mixed(50-59) | Poor(40-49) | Unsatisfactory(below 40) | Explanation of the case (10%) | | | | | | Application of theories (25%) | | | | | | Depth of discussion of the case questions (25%) | | | | | | Conclusions and recommendations (15%) | | | | | | Use of additional resources (15%) | | | | | | Overall structure, linguistic quality and accuracy and referencing (10%) | | | | | |…...

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