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Operationalizing Sustainability in Toyota

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Pages 7
Operationalizing Sustainability in Toyota
By
Nancy Vahidi
August 2012
Brandman University
CSR 650

Operationalizing Sustainability in Toyota

Toyota is famous for making quality cars at reasonable prices. Recently, while some American auto-makers concentrated on making large, luxury vehicles, Toyota was focusing on building small, fuel-efficient vehicles that would grow to dominate the automotive industry. Although quality and efficiency are two important features of economic sustainability, this paper will look into more aspects of sustainability to determine how Toyota has operationalized sustainability.
Energy bulletin, 2007, published that oil accounts for 95% of the global energy use for transportation. This fact alone makes the job of auto makers in general and Toyota specifically, in making fuel efficient cars, of outmost importance. Emitting CO2 is another harmful side effect that results from operating the existing autos. “Seventy-five percent of carbon monoxide emissions come from automobiles. In urban areas, harmful automotive emissions are responsible for anywhere between 50 and 90 percent of air pollution.”1
Considering the above, in order to operationalize sustainability, Toyota needs to step in and produce autos that are fuel efficient and pollute less in order to lower the energy consumption and save the environment. The sheer size of Toyota operations as one of the largest auto makers in the world, and it’s strive to always be the leader, has put the responsibility of coming up with an alternative technology that lowers harmful emissions almost squarely on Toyota.
Looking back in the history, Toyota was the first company to come up with the lean manufacturing model of “just in time” in 1938. This method of inventory use saves a lot of time and money by reducing excess inventory and improving quality of parts. Reducing waste is an…...

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