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Pankaj

In: Film and Music

Submitted By pankajsingh17
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SOFT DRINKS IN INDIA
Euromonitor International July 2014

SOFT DRINKS IN INDIA

Passport

I

LIST OF CONTENTS AND TABLES
Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ................................................................................................................................ 4 South India ............................................................................................................................... 5 West India ................................................................................................................................. 6 Rural Vs Urban Key Trends and…...

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