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Blue Ocean Strategy
Velez, Joshua T.
MKT/421
November, 05, 2015
Mr. Allauddin

Blue Ocean Strategy
Throughout time people, business, companies, and consumers have been trying to compete with one another to create the “next best thing”. In doing this most of the time people are taking something that is already in existence and working to make it more successful, or create a better version of it. However there are the real innovators that think outside of the box and really create something that is new and ahead of its time. These are the type of people that fall into the classification of the “Blue Ocean Strategy”. There is also the person that has a different mindset and get in their own way with a closed minded style of thinking which is known as “Red Oceans”. Really being innovative is how we push our civilization to continue to grow and be great.
The Blue Ocean strategy is a concept that was created by W. Chan Kim and Renee Mauborgne that tells us if we want to be creative and innovative we have to take a product and completely unique so as to entice consumers to want what we have. In the Red Oceans there are many products circulating that are basically the same and they pretty much become unattractive to the public. The average consumer wants something new and exciting, or they want something that is comparable to what is already out there, but it has or does something to set itself apart from the rest of the pack. Creating that one product that no one else produces, or that one feature that no other company offers, that is the essence of the Blue Oceans competitive nature. A company has to be able to set itself apart from the rest of the makers to draw the attention of the average consumer.
I believe a product that I currently use that is a Blue Oceans move is DIRECTV. This product is blowing other cable and satellite companies out of the water. This…...

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