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Potential for Musical Social Media

In: Computers and Technology

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The Psychological Magnetism of the Social Network
Chelsea Fries
Psychology of Social Media
Stanford University

The success of a business such as MySpace is dependent upon how effectively it is able to bring pleasure to people. One of the best ways to do this is to present people with a community which they would like to belong to. In order to build a successful community, each individual must be given the tools necessary to find people with whom they share common interests. When one has successfully found or created a community, one will choose to devote a great deal of time to wherever their community is, especially if spending time with that community brings them popularity. People enjoy spending time in a place where they feel liked and like the people they are with, and in such a setting are willing to use resources to maintain their status. When people have a sense of acceptance within their community they will feel free to express themselves and show others who they are and what they like.
One’s sense of community is largely dependent upon how freely one feels able to be themselves, but people are often forced to censor themselves in order to gain the acceptance of a group of people. For example, if an individual already belongs to the “popular group” at school but deviates from the group’s norm concerning their taste in music, that individual’s reputation could utterly deteriorate if others came to know the type of music that they truly enjoyed listening to. People will go to great lengths to avoid being rejected by others, especially those whom they were previously or are currently associated with (Miller, 2006). Studies have shown that the pain of rejection is so real to an individual that when they become separated from a group, the area of the brain which is involved with the recognition of physical pain becomes active (Eisenberger, 2003). In this…...

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