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Pr and Events in Luxury - Lv Case Study

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PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY
SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU

PUBLIC RELATIONS

Definition
There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public.

Significance/Purpose
• Significance: public relations possess deep skills in media relations, market positioning and branding.



Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes.

Composition
• Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design.
(Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.)



Tactics
Financial public relations
Consumer/lifestyle public relations
Crisis communication
Internal communications

Luxury Brand

Government relations
Food-centric relations

IN LUXURY

History of Louis Vuitton

• • • •

In 1854 it was first introduced as a French Fashion House by Louis Vuitton. By the 1945s, Louis Vuitton launched its leather products. In 1959, the company restore its signature Monogram Canvas. In 1987, Louis Vuitton merged with Moët-Hennessy to form the world’s largest luxury conglomerate LVMH.

Brand Heritage
Art Creativity Long history Craftsmanship Exceptional quality Unstoppable innovation Master of…...

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