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Project Management - Project Cycle Time

In: Business and Management

Submitted By AtomicAnt
Words 1869
Pages 8
ANALYZE THE RELATIONSHIP BETWEEN PROJECT MANAGEMENT AND PRODUCT CYCLE TIME TOWARDS COMMERCIAL SUCCESS

TABLE OF CONTENTS

Pages
Executive Summary 2 1.0 Research Overview 2.1 Introduction 3 2.2 Research Background 3 2.0 Literature Review
2.1 Review of the Literature on the relationship between cycle time and products 3-9 3.0 Analysis and Discussion 9-10

4.0 Conclusion 11

5.0 References 12

CHAPTER I

1.0 Introduction

1.1 Research Background

As global competitive pressure increase and product life cycle compress, companies are trying to shorten product development cycle times (Griffin, Journal of Marketing Research, Febuary 1997). Nevertheless, faster may not be always good. Intensive research in one firm shows that rapid development times are not correlated with expected commercial success (Utterback M. H., 1995)

New product development (NPD) cycle time is critical because life cycle are shrinking, and obsolescence is occurring more quickly than in the past while competition also has intensified. To keep up with competition and continue grow in the face of shorter product life cycle, it has become necessary for companies not just try to bring products to market as announced, but also move more products to market faster. (Griffin, Journal of Marketing Research, Febuary 1997). NPD are responsible for employment, economic growth, technological progress, and high standard of living. (Bhuiyan, 2011)

Cycle time is the period between product’s design and…...

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