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Purpose and Value Integrated Marketing

In: Business and Management

Submitted By rosenia
Words 285
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Creating an awareness of a particular product or service is the fundamentally want marketing is intended for. The ability to communicate to potential and existing customers is the basis of marketing’s intentions. Integrated marketing is the coordination of all marketing tools within the marketing mix as it pertains to products, distributions systems and promotions. The goal of an integrated marketing system is to be able to have a strong presence and positive impact on consumers, businesses, and other end users (Clow & Baack, 2007). Materials such as direct marketing, one to one marketing and mass marketing are all strategies to enhance the effectiveness of a marketing plan. These marketing strategies can derive data the can be used in the development of a product or service, its distribution, customer relations and pricing.
Presently, in the business world marketing is engulfed in an environment with trends that are constantly changing. The evolution of integrated marketing was unavoidable. For any business, integrated marketing is a need to keep up with the expansion of marketing channels via print, Internet, media, which all cannot be done without communication. Therefore, Integrated Marketing Communication (IMC) is the encompassing of all marketing tools, avenues, and sources within an organization into one program at a minimal cost that will shape the way customers buy (Clow & Baack, 2007). This trend has enabled for a company’s brand to hold a substantial value within its industry and returns high incomings. For that reason integrated marketing is an asset to a company. By narrowing the gap between a company with their customers, integrated marketing assisted with a company’s return on investment. A company’s ability to clearly understand their customer’s needs and wants can achieve high reviews in…...

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