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Rental Business

In: Business and Management

Submitted By darkwings
Words 684
Pages 3
One hotly contested and highly competitive industry is the movie rental business. You can rent videos from local video rental stores, you can order pay-per-view from the comfort of your own home, and you can rent videos from the Web at such sites as Netflix. Using Porter's Five Forces Model, evaluate the relative attractiveness of entering the movie rental business.

Is buyer power low or high?
Buyer power in movie rental business can be considered very high. As mentioned in the question, customers have wide range of choices to rent movies, from local stores to pay-per-view, to Red Box at most of national grocery chains, to online streaming and renting such as Netflix, Hulu, etc… With the technology for Internet TV in many homes today, customers can sit back on their couch and enjoy the convenience of watching any movies on demand at their fingertips, provided by Netflix, Hulu, Amazon or iTunes.

Is supplier power low or high?
Supplier power is low in movie rental business. Brick-and-mortal movie renting stores such as Blockbuster, Hastings, or local stores are losing their grounds in this battle for customers because they may not have the tremendous amount of copyrights to movies or the capacity of their stores to keep those DVDs. Online, there are more and more competitors joining the business, such as Netflix, Hulu Plus, Amazon Instant Video, and Apple iTunes. Each of these online competitors has obtained rights to a huge selection of movies, and the advantage of maintaining those movies digitally (which help cut down the maintenance cost, compare to brick-and-mortal stores).

Which substitute products and services are perceived as threats?
There are several options customers can seek to substitute renting movies from any of those companies mentioned above. For those who do not frequently rent movies or do not have the need to watch older shows,…...

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