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Report on Pran

In: Business and Management

Submitted By taziatasnimtanni
Words 4740
Pages 19
Executive summary:
Pran group of companies is one of the leading business institute of Bangladesh. We have prepared report is based on “Business Plan on “Pran Juice Company”. We are thinking about launching a new juice “pran sugar free smoothy”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. To see the market need and wants we prepared a questionnaire made by pran juice company. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about location of raw materials, source of finance, price, product promotion, and Channel of distribution. We will preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices which will be totally suger free but sweet. We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at television & banner. We will distribute our product near by shop of Dhaka city in the form of bottle packaging so that consumer can get it easily. The whole production process is in strict conformity with international standards, and constant research and development all products. We are confident that our products and services will satisfy the highest of standards. Our pricing policy will be reasonable and channel of distribution will be convenience. So our target customers will get it easily. We hope that through this plan we will increase the competitive market share in soft drinks industry. Pran Juice provided superior value to their customer who they promised throwing advertising. So the customers are loyal to the Juice brand and build long term relationships.

Industry Analysis

FUTURE OUTLOOK AND TRENDS:
Many juice companies are already established. We determine our competitor as ACME, SLICE,SHEZAN, FROOTIKA etc. Our company will be based on beverage products. We mainly want to produce…...

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