Premium Essay

Report on the Ethical Issues Involved in Marketing Research Base on the Casro Code of Standards and Ethics for Survey Research

In: Business and Management

Submitted By badboys99
Words 1520
Pages 7

The Council of American Survey and Research Organizations (CASRO) were founded in 1975, which represents over 300 companies and market research operations in the United States and abroad. The philosophy of CASRO is to “require their members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards which has long been the benchmark for the industry. The Code has been organized into sections describing the the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results”. Here in this report, the writer would like to focus on the ethical issues that research firms often violate, and has denied to follow the Code of Standards and Ethics from CASRO. The three popular ethical issues are presented and discussed below.
There are four main responsibilities in the CASRO Code if Standards and Ethics: Responibilities to Respondents, Responsibilities to Clients, Responsibilities in Reporting to Clients and the Public, and Responsibilities to Outside Contractors and Interviewers. However, the writer of this report will focus mainly on the Responsibilities to Respondent as the ethical issues of this part are now dramatically increasing.
In the Section 3 of Part A – Confidentiality belong to I.Responsibilities to Respondents (CASRO Code of Standards and Ethics), the first principle of Respondent confidentiality is stated as “Survey Research Organizations’ staffs or personnel should not use or discuss Respondent-identifiable data or information for other than legitimate internal research purposes.” However there is a variety of violation has been found and resulted in the difficulties and detriment to Respondents. To…...

Similar Documents

Premium Essay

Research Report 16

...RESEARCH REPORT 16 CORPORATE SOCIAL RESPONSIBILITY A ROLE IN GOVERNMENT POLICY AND REGULATION? Constantina Bichta The University of Bath School of Management is one of the oldest established management schools in Britain. It enjoys an international reputation for the quality of its teaching and research. Its mission is to offer a balanced portfolio of undergraduate, postgraduate and post-experience programmes, research and external activities, which provide a quality of intellectual life for those involved in keeping with the best traditions of British universities. CORPORATE SOCIAL RESPONSIBILITY A ROLE IN GOVERNMENT POLICY AND REGULATION? Constantina Bichta Desktop published by Jan Marchant © The University of Bath ISBN All rights reserved Centre for the study of Regulated Industries (CRI) The CRI is a research centre of the University of Bath School of Management. The CRI was founded in 1991 as part of the Chartered Institute of Public Finance and Accountancy (CIPFA). It transferred to the University of Bath School of Management in 1998. It is situated on the 8th floor of Wessex House (North), adjacent to West car park. The CRI is an interdisciplinary research centre investigating how regulation and competition are working in practice, both in the UK and abroad. It is independent and politically neutral. It aims to produce authoritative, practical contributions to regulatory policy and debate, which are put into the public domain. The CRI......

Words: 42736 - Pages: 171

Premium Essay

Ethics in Marketing Research

...Ethics in Marketing Research Introduction: Today, it is far too easy to begin practicing marketing research. But unethical research practice relying on poor information to make major decision has resulted in loss of market share, reduction in profits, and, in some cases, bankruptcy. Ethics are moral principles or values generally governing the conduct of an individual or group. Ethics behavior is not, however, a one-way relationship clients, suppliers, as well as field services, must also act in an ethical manner. Ethical questions range from practical, narrowly defined issues, such as a researcher's obligation to be honest with its customers, to broader social and philosophical questions, such as a company's responsibility to preserve the environment and protect employee rights. Unethical practices by some suppliers include abusing respondents, selling unnecessary research, and violating client include requesting bids when a supplier has been predetermined, requesting bids gain to free advice methodology, marketing false promises, and issuing unauthorized requests for proposals. Marketing research field services have used professional respondents, which I unethical. Respondents have certain rights, including the rights to choose whether to participate in a marketing research project, the right to safety from physical and psychological harm, and the right to be informed of all aspects of the research task. They should know what is involved, how long it will......

Words: 2541 - Pages: 11

Premium Essay

Marketing Research

... | |1.1.6 Promotion |7 | | Malaysia Airlines Travel Fair (MATF) |7 | | Deals |7 | |Question 2 |9 | |2.0 Marketing research |9 | |2.1 Marketing research characteristics |11 | |2.2 Marketing Research Method |12 | |Section B |13 | |Question 1 |13 | |Question 2 |14 | |Question 3 ...

Words: 5442 - Pages: 22

Premium Essay

Unit Viii Report

...VIII Report William Davis Columbia Southern University 8230 Dr. Robert Bush Dec 10, 2012 Marketing research by definition is the process of designing, gathering, analyzing, and reporting data or information that may be of use to solve a specified marketing issue. The main purpose of the information gathered is to equip management to make sound business decisions. The American Marketing Association (AMA) defines marketing research as the link between the consumer, customer, and public to the marketer through information. Marketing research can be used to generate or evaluate a potential marketing action. It can be used to identify market opportunities and problems. Marketing research can also be used as a measuring stick to see how a company stacks up against the competition (Burns & Bush, 2012). Marketing research is used to added value to the bottom in most companies. Sometimes issues related to ethics come into play with marketing research. Information may be used inappropriately to gain an advantage in an industry or for personal gain. There have been professional organizations established to deal with the ethical behavior associated with marketing research. One such organization is the Council of American Survey Research (CASRO). It has established a code of standards and ethics for survey research. The purpose of this paper is to look at some of the ethical issues involved in marketing research from the CASRO code of standards and......

Words: 1819 - Pages: 8

Premium Essay

Current Ethical Issues in Animal Research

...Current Ethical Issues in Animal Research Research involving animals consistently improves medical progress for more than two centuries. However, for most of that time, it has met with moral objections because of the suffering it can cause the animals. Though animal welfare laws have reduced the number of laboratory animals globally, ethical concerns remain.The word ‘ethics’ is used in many contexts, for the purposes of this essay, “It is an examination of the acceptability of the motives that drive the behaviour of people. ”(Dolan, 1999). Ethical issues in animal research have been discussed frequently in public these few years. Accurate global figures for animal testing are difficult to obtain. According to the British Union for the Abolition of Vivisection (BUAV) (2012), 100 million vertebrates are experimented on around the world every year, 10–11 million of them in the European Union. The U.S. Department of Agriculture (USDA) estimates that the total number of animals used in that country in 2012 was almost 950,000, but this figure does not include rats and mice, which make up about 90% of research animals. Reports show that at least 20% of these animals do not receive painkillers and are used in painful experiments. Animal rights advocates are pressing government agencies to impose heavy restrictions on animal research. However, there is a growing concern over the threat restrictions on the use of animals would pose to scientific progress. Whether such......

Words: 1381 - Pages: 6

Premium Essay

Marketing Research Report

... Marketing Research Report James Bower Liberty University Marketing Research Report Introduction The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool? Research Problem The research problem to be addressed in this report is would the use of social media outlets help to make a larger profit base and further stability for R. Coffee Ltd. in Lynchburg, VA? This company is a men’s clothing company that was opened in 1986 by Richard F. Coffee and has been supplying the men of Lynchburg with the finest clothing possible in the fashion industry by being on the forefront of style, design and quality for over twenty five years. This company, however, is somewhat “stuck” in the 20th century by using traditional marketing techniques of magazines, newspapers and shying away from computers as whole. In all actuality the receipts, client information and orders for the clothing from the clothing companies are all still written by hand. Even though this sounds shocking they have proven the test of time and......

Words: 1860 - Pages: 8

Free Essay


...CASRO Code of Standards and Ethics DBA student Natasha Johnson There are four main responsibilities in the CASRO Code if Standards and Ethics: Responsibilities to Respondents, Responsibilities to Clients, Responsibilities in Reporting to Clients and the Public, and Responsibilities to Outside Contractors and Interviewers. The CASRO Code of Standards and Ethics This Code of Standards and Ethics for Survey Research sets forth the agreed-upon rules of ethical conduct for survey research organizations. Acceptance of this Code is mandatory for all CASRO members. The Code has been organized into sections describing the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results. This Code is not intended to be, nor should it be, an immutable document. Circumstances may arise that are not covered by this Code or that may call for modification of some aspect of this Code. The Standards Committee and the Board of Directors of CASRO will evaluate these circumstances as they arise and, if appropriate, revise the Code. The Code, therefore, is a living document that seeks to be responsive to the changing world of survey research. To continue to be contemporary, CASRO advocates ongoing, two-way communication with Members, Respondents, Clients, Outside Contractors, Consultants and Interviewers. I. Responsibilities to Respondents Preamble Researchers have professional and legal responsibilities...

Words: 6613 - Pages: 27

Free Essay

Ethical Research

...Ethical Research Research ethics not only protect the rights of human subjects but also encompass a broader range of principles. The notorious Tuskegee study in Alabama that began in 1932and ended in1972 studied black men with syphilis. The study violated ethical principles in that informed consent was not obtained, confidentiality was violated and treatment was withheld when it became available. The study is well known, because of the tragedy it caused for many people and also because of the sheer lack of ethical consideration shown by the scientists concerned. The United States Public Health Service conducted a study for that began in 1932 and lasted until 1972, not the six months that was expected and is described as "the longest non-therapeutic experiment on human beings in medical history" (Brunner, 2009). The Tuskegee Syphilis Study was conducted from 1932 to 1972 around Tuskegee, Alabama. Six hundred poor, and mostly illiterate, African-American males, 400 of whom were infected with syphilis, were monitored for 40 years. Free medical examinations were given; however, subjects were not told about their diagnosis. Even though a cure (penicillin) became available in the 1950s, the study continued until 1972 with participants being denied proper treatment or given fake treatments and placebos, instead. In some cases, when subjects were diagnosed as having syphilis by other physicians, researchers intervened to prevent treatment. Many of the subjects died slow and painful...

Words: 1066 - Pages: 5

Premium Essay

Ethical Standards and Codes

...Ethical Standards and Codes Jamaica R. Webster Survey of Professional Psychology/PSYCH 545 March 21, 2010 Dr. Mary Helen McGreevy, Psy.D Abstract This paper will prepare an explanation of ethical standards and codes. Ethics is a word that can be described or defined with a variety of meanings. This paper will analyze the impact of societal norms on the development of ethical standards and codes. This paper will also evaluate the impact of the American Psychological Association’s (APA) ethical standards and codes on professional practice in the field of psychology. This paper will also explain the importance of professional ethical standards and codes in the field of psychology. Ethical Standards and Codes Ethical standards and codes were set up by the APA. This code of ethics is a policy for all psychologists or other medical health professionals to follow the rules or law. In the field of psychology or other medical professional field, our paper will define ethical standards and codes, analyze the impact of societal norms on the development of ethical standards and codes, evaluate the impact of the APA ethical standards and codes on professional practice in psychology, and explain the importance of professional ethical standards and codes in psychology. Definition of Ethical Standards and Codes Ethical Standard are principles, which when followed, promote values such as trust, good behavior, fairness, and/or kindness. There is not one consistent set of......

Words: 1781 - Pages: 8

Free Essay

Ethical Issues in Research

...BUSINESS RESEARCH METHODS UNIT CODE : BCM 308 TASK : GROUP WORK STUDENT NO. NAME : NEWTON WANYAMA 12M03EBA074 : LEWIS MUNDIA 12J03ABA007 : JAMES IKUA 12S03EBA003 : MARY ODERO 12S03ABA011 : GLADYS MUMO 12J03EBA011 : PENINAH MBUTHIA : GEORGE OLIWA QUESTION : Discuss the ethical issues in research? DUE: 8 JULY 2013 LECTURER: HANIEL NJOGU MUCHIRI  INTRODUCTION When most people think of ethics (or morals), they think of rules for distinguishing between right and wrong, such as the Golden Rule ("Do unto others as you would have them do unto you’’. This is the most common way of defining "ethics": norms for conduct that distinguish between acceptable and unacceptable behavior. Most people learn ethical norms at home, at school, in church, or in other social settings. Although most people acquire their sense of right and wrong during childhood, moral development occurs throughout life and human beings pass through different stages of growth as they mature. Ethical norms are so ubiquitous that one might be tempted to regard them as simple commonsense. On the other hand, if morality were nothing more than commonsense, then why are there so many ethical disputes and issues in our society? Ethics emerge......

Words: 2373 - Pages: 10

Premium Essay

Ethical Standards of Research

...Ethical Standards for Human Research Human research discloses data that would benefit the populous; however, there are times when the ethical standards are violated. Furthermore, the risks and benefits to such research ultimately determine what acceptable risk is and what acceptable benefits are. Therefore, deceit in research is to be expected, considering the criterion in which deceit is acceptable is under the situational circumstances that allow researchers to deceive. Furthermore, there are times when the ends never justify the means. Meaning, putting human life in danger just to prove a hypothesis can place ethical standards for human research in question. Therefore, how much risk or how much benefit do researchers glean from deceit and from what is acceptable or not? Risk is a subject in which many people tend to avoid. Contemplation of risk often makes people uncomfortable leading to the risk involved in a situation overlooked instead of assessed. The term risk means to take a chance and many people are not willing to relinquish control to something risky or uncertain. In human research unfortunately everything is a risk, chance, or a gamble to try to find a break through solutions based on hypotheses that could improve the life of individuals and society. Even though benefits are important, the ethical aspects of human life must precedent overall. According to the National Institutes of Health (1979), “Previous codes and Federal regulations have required......

Words: 611 - Pages: 3

Free Essay

Ethical Issues in the Conduct of Research

...Ethical Issues in the Conduct of Research Presented By Group III: Ganaden, Mj Aguila, Janet • Three parties involved in research situations: • Each party expects certain rights and certain obligations toward each other. • Secure permission before conducting the study. Send Letter of Request/ Appointments to respondents ahead of time. Establish good linkage/ network. Know study objectives Ensure that only the real respondents are included in the study. Verify the list of respondents. Keep duplicate copies of all documents. Conduct ocular inspection. Protect the confidential informations. Obliged to be truthful Right to be informed Right to privacy Cooperate with the researcher Respect the purpose of research Must be available at the time of data gathering Assure the availability of facilities. If encounters conflict, resolve conflict Obligation to the researcher to ask that he objectively seek out truth. Obligation not to misrepresent the findings of a study Open relationship between both parties. Source: Unethical Research Methods Sample Letter Permission LETTERHEAD INSIDE ADDRESS, NAME OF COMPANY, and POSITION OF THE RECIPIENT DATE SALUTATION BODY TEXT REQUEST PERMISSION TO CONDUCT RESEARCH CALL TO ACTION COMPLIMENTARY CLOSING, SIGNATURE, and TYPED NAME NOTATION BY THE PROFESSOR Common Difficulties Difficulties Non-availability of the respondent Unwillingness......

Words: 295 - Pages: 2

Premium Essay

Ethical Issues Research Paper

...Ethical Issues Research Paper Sherrill Jones AJS/532 Cristina Payne August 3, 2015 Ethical Issues Research Paper In the field of criminal justice, ethics is an integral part of the organization. The public relies on its police agencies to provide protection and maintain order in the community. It is also about a matter of trust the community places with its law enforcement agencies with regards to ethical behavior. This research paper will analyze the contemporary issues involving ethical behavior by criminal justice personnel, the decisions that govern its ethics, and recommendations. Contemporary Issues Laws and expectations change with each passing year; decisions vary with the times and public opinion. The stated goal for all is fairness combined with efficiency within the private and criminal justice systems. Justice should be obtained with equal actions regarding the constitutional rights that are afforded to all citizens including previously convicted offenders and the issue of public safety. The main concern is fairness, efficiency and just plain effectiveness. It becomes an issue when one tries to determine how effective these policies are and how much trust can be found within these findings due to personal bias and effectiveness of the figures presented. The setting up of the measurement system and how much weight this system carries for performance expectations is critical. The problem of what changes should or can be made to resolve......

Words: 2541 - Pages: 11

Premium Essay

Code of Research Conduct

...Code of Research Conduct and Research Ethics Code of Research Conduct and Research Ethics Foreword by Pro-Vice Chancellor Research The University of Nottingham‟s Code of Research Conduct and Research Ethics provides a comprehensive framework for good research conduct and the governance of all research carried out across the University. The Code underpins the University‟s commitment to maintaining the highest standards of integrity, rigour and excellence in all aspects of our research and for all research to be conducted according to the appropriate ethical, legal and professional frameworks and standards. The Code is a fundamental component of the research environment which is characterised by our culture of research integrity, good research practice, and the development and training of researchers at all stages of their careers. The Code outlines the duty of researchers including their responsibilities towards all participants and subjects of research including humans, animals, the environment and cultural materials, and it provides a basis for the transparent and appropriate communication and dissemination of research findings. The University welcomes the national framework for good research conduct and governance published as the Concordat to Support Research Integrity and endorses the Concordat as a recipient of public funding for research. This Code has been reviewed to be consistent with the commitments and aims of the Concordat and is the basis for......

Words: 8954 - Pages: 36

Premium Essay

Ethical Considerations in Marketing Research

...Ethical Considerations in Marketing Research There are many ethical considerations taken into account when performing primary research. In specific, the most important factor is the rights of the respondent. The issues concerning respondent’s rights which the marketing researcher should keep in mind while performing his job are as follows (Kimmel & Smith, 2001): 1. The information collected relating to the marketing research from a respondent should not be abused for any other purpose. In order to prevent this, the staff conducting the marketing research must be selected carefully. 2. Harassing or forcing respondents to participate in survey or answering certain questions on the questionnaire is not good professional practice. Instead, the researcher should explain why the particular question is necessary, and leaving it to the respondent to consider if he/she wants to answer them. For instance, questions relating to income of the respondents are always regarded with anxiety, and an explanation may be given before asking the question as to why it is necessary. 3. Researchers should sustain anonymity of respondents. Sustaining anonymity minimises respondent’s anxiety and decreases the fear of losing social status. If a firm breaches anonymity, it will negatively affect the firm’s credibility, reputation and public image. “The respondent is viewed as a loser, while the client pays a toll in terms of higher costs such as possible legal actions and a damaged......

Words: 457 - Pages: 2

Girls und Panzer the Movie (2015) | News & Weekly | Boss Serie TV Streaming Download