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Reviewer in Marketing

In: Business and Management

Submitted By kgdugzz
Words 444
Pages 2
viewer in karketing1. allowance – promotional money paid by manufacturers
2. Attitudes – person’s feelings
3. beliefs – descriptive thought
4. black box – buyer’s characteristics and decision process
5. Brand - name,term,sign,or symbol that identifies the product
6. Business buyers are organizations that buy goods and services for use in the production of other products and services that are sold, rented or supplied to others.
7. business analysis – review of sales…
8. cognitive dissonance – buyer discomfort
9. convenience stores – limited line of high-turnover convenience goods
10. Culture – most basic cause of person’s wants/behavior
11. Demand – relationship bet price and no. of units
12. demographic – div. market into segments based on age, educ, income, race, etc
13. differentiated mktg Large segments with specific marketing mixes.
14. Discount - straight reduction
15. economic situation - Affects real spending and consumer confidence in borrowing.
16. Esteem – recog, status
17. Experience - a type of product that combines a service or physical product with a memorable experience
18. family – most impt cust buying org
19. Industrial – prod bought by indiv for further processing
20. Innovators – 1st adopters
21. labeling – printed info
22. learning – permanent changes
23. lifestyle – person’s pattern of living
24. line filling- adding prod w/in current range
25. line stretching – adding prod outside of current range
26. logistics/supply chain - Planning, implementing and controlling the physical flow of goods, services and related information from points of origin to points of consumption to meet customer requirements at a profit.
27. mass marketing - No segments and single marketing mix.
28. motivation – strength of the drive toward an action
29. optional-product - separate options available for the main product
30. packaging –…...

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