Premium Essay

Rocky Mountain Chocolate Factory Audit 2

In: Business and Management

Submitted By hussain1401
Words 3547
Pages 15
MGMT 436
Larry Dudley
Group 3
Rocky Mountain Chocolate Factory Inc. Audit

Karla Schaapveld, Jeremy Smith, Mark Bourgoin, Matt Misitano,
Diego Elizalde, Jeff Stanton, and Reilly Kindred

CASE 22
Rocky Mountain Chocolate Factory Inc.
Jeremy Smith

I. CURRENT SITUATION

A. Current Performance * 329 Franchised and 5 Company owned stores * Increasing revenues year to year with $16.7 Million in 2008 * Sales have slowed due to economic downturn but the company is in an excellent financial position to withstand the recession

B. Strategic Posture

1. Mission * Quality, Taste, Value, and Variety of products * Quality of the product is the number one factor

2. Objectives * Manage money carefully during economic downturn * Slowed expansion and elimination of debt * Maintain a good relationship with employees as well as franchisees

3. Strategies * Adding stores in resort, tourist, street front, and entertainment-oriented locations * RMCF is repurchasing stock as it felt it was undervalued * Owns 8 refrigerated trucks to move products from factory to stores * New line of sugar free candies for the health conscious and those with special dietary requirements * Each store is setup to make product where customers can view and smell the end result

4. Policies * Trucks are sent out from the factories with product for stores but return with ingredients to make more product making the trips more cost effective * Franchisees are held to a high standard of excellence * Company ensures that store locations are spaced apart well and offer the best probability for success * Free samples of fresh products made in stores

Mark H. Bourgoin Group 3
Strategic Audit
Rocky Mountain Chocolate Factory Inc.
Section II

II. Corporate Governance

Note: I would classify Rocky…...

Similar Documents

Free Essay

Rocky Mountain Adventures Inc.

...me an opportunity for doing something about Rocky Mountain Adventures Inc. After that we are all group member give thanks one another because we are unanimous on a point for work about Rocky Mountain Adventures Inc. That’s really helps us to know about the Competitors, Driving force, Company’s Competitive strength, SWOT, Competitive strength measure , key success factor etc. Rocky Mountain Adventures Inc. (Summary) Bill and his partner, Dave Costlow, were the owners of Rocky Mountain Adventures (RMA), an outdoor outfitter in Fort Collins, Colorado. The company sold and rented outdoor recreation equipment, led whitewater rafting excursions on five Colorado rivers, guided fly-fishing excursions in Colorado and Wyoming, and coordinated guided fly-fishing, hiking, and rafting expeditions in Siberia and the Patagonia region of Chile and Argentina. The scope of RMA's operations and its annual revenues had increased substantially since the company had been purchased by Dave and Bill in 1993. The opportunities they had identified included adding a second-floor restaurant to their Fort Collins store, building a mountain outpost and lodge in northern Colorado or southern Wyoming and putting together additional fly-fishing and rafting expeditions in exotic international locations. the manufacture of equipment and the provision of services for such activities as mountain biking, mountain and rock climbing, camping, fishing,......

Words: 831 - Pages: 4

Premium Essay

Rocky Mountain

...Rocky Mountain Advanced Genome Case Study 2: Rocky Mountain Advanced Genome This paper provides an objective valuation of Rocky Mountain Advanced Genome (RMAG) to be adopted by Big Sur regarding the purchase of a 90% equity stake for $46 million. Forecast Horizon: The forecast horizon was lengthened to 15 years, as RMAG is a young, “highly promising, high risk” firm, only established 15 months prior, it should reach maturity in 2010 as sales, expenses and free cash flows stabilise (Fig.1). RMAG exhibits characteristics of a high growth firm with no dividends, high risk, high CAPEX expenditures and no leverage. Furthermore, it would be inadequate to adopt the forecast horizon dictated by RMAG and Big Sur of 10 years as cash flows only breakeven in Year 8 (Fig.2). Ohlson & Zhang (1999) affirmed that “Casual observation suggests that the horizon rarely exceeds 15 years” yet a planning period of 15 years is appropriate as RMAG has heavy R&D expenses that generate products with lengthy development stages and greater time until profit realisation. Cash flow forecasts provided by RMAG management and Big Sur analysts for the next ten years were analysed and accounts over the 1995 to 2005 were averaged as, “cash flows can be biased as a result of managers being either too conservative or too optimistic” (Titman et al. 2011). RMAG’s forecast was biased upwards whilst Big Sur’s forecast was relatively conservative. Hence, a hybrid of the two forecasts was adopted to negate......

Words: 260 - Pages: 2

Premium Essay

Rocky Mountian Chocolate Factory

...Question #1 A few of the macro-environmental factors that affect the Gourmet chocolate industry are the sociocultural segment, the demographic segment and political/legal segment. In recent years people have become more health conscious. The chocolate/candy industry has responded to this sociocultural change by introducing new products to reach these health conscious consumers. There has been an increase in the production of no-sugar-added and sugar-free chocolates and candies. In addition, dark chocolate has many health benefits. The industry is using these health benefits to increase their reach to those health conscious consumers. Chocolate/candy companies have even begun fortifying their candies with vitamins and skin enhancing ingredients. The chocolate/candy industry is also trying to take advantage of the demographic changes in the environment. Currently, Asians are the largest consumers of gourmet/premium chocolates. Following the Asians market younger adults that are not married, who are college graduates and who do not own a home represent the next largest consumers of gourmet/premium chocolates. There does not seem to be a correlation between affluence and the sales of gourmet/premium chocolates. Therefore, the chocolate/candy can focus their advertising and marketing away from the affluent market and towards younger educated individuals. Finally, the chocolate/candy industry is highly regulated by the political/legal segment. . These......

Words: 1818 - Pages: 8

Premium Essay

Rocky Mountain/Mutual

...INTERNATIONAL MANAGEMENT INSTITUTE,NEW DELHI Assignment Written Analysis of Cases Rocky Mountain Mutual : Promoting Fun or Fitness? Submitted By : Sachin Watts 14PGDM046 Persuasive Memo on Fitness Center at Rocky Mountain Mutual To: Mr. Zachary Evans, Vice President of Operations From: Joseph Mirola JM Date: July 13,2014 Subject: Company Fitness Center makes a profit Thank you for allowing me to explain to you the benefits of having the company fitness center. Company reports indicate that the Fitness Center has led to an overall decrease in employee absenteeism, reduction in employee medical costs, and an increase in productivity. Employees who have taken advantage of the Fitness Center miss half the amount of work days than employees who do not use the fitness center. This claim can be substantiated by the data attached with the memo. Also the medical costs are affected in a huge way given below : • Frequent users (10% using 3 times a week): Average medical cost of $100 per year. • Average users (25% using once or twice a week): Average......

Words: 817 - Pages: 4

Premium Essay

Rocky Mountain Case Study

...ROcky ASSIGNMENT 1 ROCKY MOUNTAIN MUTUAL: PROMOTING FUN OR FITNESS? HARISHANKAR VC ROLL NO: 0401076 MEMO TO: ZACHARY EVANS, VICE PRECIDENT, OPERATIONS FROM: JOSEPH MIROLA, CLAIMS MANAGER DATE: 10TH JULY 2014 SUBJECT: FITNESS CENTER INPUTS Dear Zach, Let me first extend my gratitude for allowing me to express my views regarding the fitness center. I’m one of the 35% employees who use the fitness center, and I can, without any doubt testify that it is indeed a valuable asset of the company and has had a positive impact on my life. Recently, I had collected some data from the company records to find out if the fitness center has had any impact on our employees. I found that generally the users of the facility had lower medical costs than the non users. It was also observed that the annual absenteeism rates are half (6 days) for users when compared with the non users (12 days). I do agree that this could also be due to the natural health conditions of the persons involved, and may have nothing to do with the fitness center. But having personally realized that my productivity increased after frequenting the fitness center, I instituted a Wellness Program in my department, about 8 months ago. I can now proudly say that productivity has been up by 18% while the sick days have decreased by 5% in the claims department. Employees have set a goal of using the fitness center twice weekly, and some groups have even formed support groups to encourage each other. Most of......

Words: 983 - Pages: 4

Premium Essay

Rocky Mountain

...Rocky Mountain Chocolate Factory Inc.— Preparing Financial Statements Teaching Notes: This case introduces students to the preparation of financial statements. Students are required, first, to consider the industry in which Rocky Mountain Chocolate Factory operates and determine the kinds of line items that would appear on the company’s balance sheet. Thus, the case encourages students to consider the broader business environment in which the company operates. The case gets students to use a spreadsheet to capture a series of chronological transactions. Students are required to record journal entries for both transactions and accounting adjustments. Students use the information from the spreadsheet to prepare a balance sheet and an income statement. The case provides guidance on how a spreadsheet should be set up so that students get immediate feedback about their progress. The case includes a suggested spreadsheet and recommends that income statement transactions NOT be posted directly to Retained earnings. The spreadsheet has subtotals for the unadjusted and pre- and post-closing trial balances. Facility with spreadsheets is a must for business professionals. Acquiring those skills takes time and practice. Thus, students ought to be discouraged, in our opinion, from photocopying the casebook spreadsheet and writing in the journal entries by hand in lieu of using a computerized spreadsheet. We use this case to reinforce the difference between cash-basis and accrual......

Words: 1943 - Pages: 8

Premium Essay

Rocky Mountain

...Rocky Mountain Chocolate Factory Inc.— Preparing Financial Statements – Solution Adapted a. Rocky Mountain Chocolate Factory manufactures the inventory it sells at stores it owns and sells product to franchisees. The company is a manufacturer/retailer; and thus one can predict that the balance sheet will include inventories and property and equipment on the asset side. As the company is a retailer, we would not expect a large accounts receivable balance (their sales are for cash or on credit cards, which are the same as cash from their perspective). However, their franchisees may owe substantial royalty payments which would be included as receivables as well as amounts due to Rocky Mountain for supplies and advertising. The liability side of the balance sheet likely includes a number of current liabilities (for payments due to suppliers and employees) and long-term debt if the company has borrowed or uses capital leases to finance store purchases. b. See the solutions toward the end of the document. General journal entries are NOT covered or used in the course – shown here FYI. 1. Dr. Inventories (CurA) 7,500,000 Cr. Accounts payable (CurL) 7,500,000 To record purchase of inventory on account 2. Dr. Inventories (CurA) 6,000,000 Cr. Accrued salaries and wages (CurL) 6,000,000 To record factory wages incurred 3. Dr. Cash and cash equivalents......

Words: 1634 - Pages: 7

Premium Essay

Rocky Mountain Mutual

...Rocky Mountain Mutual Utah Date: June 19, 2015 To Zachery Evans Vice President, Operations From Joseph Mirola Claims Manager Memo: This report entails discussion on the viability of the fitness centre. Cost vs benefits have been studied and ways to decrease cost and increase revenue have been looked at. The options have been evaluated considering the need for space and the high cost to maintain the place. Based on this analysis it is recommended to open the fitness centre to family members of employees at a membership fee which would increase enough revenue to lease a facility to accommodate the Information Systems Department Executive Summary Viability of the Fitness Centre at Rocky Mountain is discussed. Investments and maintenance cost is very high. They are not justified by the usage of the facility. Space is needed to accommodate Information Systems Department and management is contemplating closing the fitness centre. This is would lead to decreased morale among regulars to the fitness centre. Solutions have been discussed and the most feasible alternative is: 1. Formally introduce the Wellness Program 2. Make it open to families of employees at a membership fee 3. Use funds generated in the process to lease a place for the Information Systems Department Upon evaluation this option looks viable and should be implemented. Situation Analysis Rocky Mountain Mutual, an insurance company built its head quarters in Utah,......

Words: 1270 - Pages: 6

Premium Essay

Rocky Mountain

...Written Analysis and Communication Rocky Mountain Mutual: Promoting Fun or Fitness? Submitted to: Submitted by: Prof. Manaswini Acharya Roll No. : 15PGDM005 Section- A Date of Submission: 10th July 2015 ` MEMORANDUM From : Joseph Mirola, Claims Manager To : Mr. Zachary Evans, Vice President Operations Date : 10th July 2015 Subject : Benefits of Fitness Center This report includes a detailed analysis of the situation at hand and the different options available. The major criteria used to evaluate the case are Employee benefits and Cost to Company. After much analysis my recommendation would be to utilize the space used for fitness center in the optimized way wherein half of the space can be used for Corporate Information Systems and the other half can be used for fitness center. Executive Summary Rocky Mountain Mutual is a growing insurance company which had built a new headquarters complex in remote area in Utah. The complex was included with the fitness center featuring an indoor walking/running track, a swimming pool and an exercise room. As per the reports of the last two years, the medical costs and the absenteeism rates of 35 percent of employees who used the fitness center has reduced. Zachary Evans, the Vice President of Operations, who is profit centric, wanted the fitness center to shut down as it is expensive to maintain and run. Joe......

Words: 1284 - Pages: 6

Premium Essay

Rocky Mountain Mutual

...Executive Summary rocky mountain is a three years old insurance company in suburban and remote area of utah. It has a fitness centre featuring an indoor walking running track and most of the employees visit this fitness center. The establishment cost for this center was around one million dollars and the rubbing cost as of now is also very high due to maintenance and the other services. Keeping this in view Zachary Evans the new VP, operations of the company plans to shut down the fitness center to cut the expenses of the company. On proper analysis of the situation I come to the conclusion that the fitness center should remain open and it should be made available to more number of people by encouraging them to join the center. Word Count: 99 Table of Contents Serial No. Contents Page No. 1 Situation Analysis 1 2 Problem Statement 1 3 Options 1 4 Criteria 2 5 Evaluations of options 2 6 Recommendations 3 7 Action Plan 3 Situational Analysis The fitness center of rocky mountain is in debate this year after the appointment of the new VP, operations Zachary Evans, However in view of joe Mirola fitness center is a necessary requirement of the company to increase the efficiency of the employees and to attract the new employees from nearby area to come to rocky mountain. Looking at previous two year trends the employees who use fitness center take 50% less leave as compared to other employees......

Words: 813 - Pages: 4

Premium Essay

Mountain Chocolate Factory Inc

...establishment of Rocky Mountain Chocolate Factory Ico. (RMCF), was in 1982 as a public offering business. It had a global focus and was able to insert itself within the Canadian society and the United Arab Emirates community. Its main activity is within the confectionery industry. The Board of Directors (BoD) has kept its vision and contributed to the success of the business and has carried it to higher levels of efficiency. The innovative capacity of its personnel has given new stands to the business. Its master who design and develops the chocolate mix has been able to continue its fascinating creativity. As the discussion is taken we shall understand the success and also the needs of RMCF. a. Statement problem The Rocky Mountain Chocolate Factory Inc. to address in its continued expansionary growth needs to attend the following as its problem: “impact primary franchisees within continental USA and rest of the world, imminent product patenting, employees’ union agreement and increasing one impact product every year to increase customers’ satisfaction”. 2. Analysis As the case study for RMCF is analyzed; a business engrossed in the confectionery industry, where from year to year there are new entrants to challenge market share and embed in an industry which is proving vibrant and demanding. Based on such facts lets analyze it through a SWOT study. First let’s analyze two factors (Strengths and Weaknesses): Strengths: 1. “The candy maker’s chocolate beat......

Words: 3380 - Pages: 14

Premium Essay

Rocky Mountain Mutual

...Assignment 1 Written Analysis & Communication | Rocky Mountain Mutual: Promoting Fun Or Fitness? | Alok Kumar Nanda | In today’s date obesity and its health related issues have reached epidemic levels in USA. Every year close to 120,000 preventable deaths occur due to obesity. Also an obese person is likely to spend $1,497 more annually on health issues1. Obesity also acts as an initiator to other ailments related to heart, diabetes etc. This has an adverse effect on the insurance sector as the number of claims increase substantially leading to higher premiums and consequently large numbers of people are falling off from the radar of healthcare insurance. Rocky Mountain Mutual, our company, is one of the faster growing companies in the insurance sector and it is imperative that the management takes the problem of health and related issues head on. The best way to do this is to start from within the organization. Health has to be made a part of the work culture and seen as an important offering to the employees. Keeping all these facets in mind the fitness centre was built at the new headquarters in Utah. Many studies have tried to relate the effects of regular exercise and fitness to the productivity of people in workplaces. It has been found that exercises hold immediate benefits for affect and cognition in younger and older adults2. Regular exercises as a routine leads to the development of following cognitive abilities:- a. Improved Concentration b....

Words: 901 - Pages: 4

Premium Essay

Chocolate Factory

...analysis a. Trend in Thai market b. SWOT c. Competitors 2. objectives a. to increase awareness among chocolate lovers b. to build loyal customer base 3. definition and insights of target audiences a. STP b. Insights 4. concept for the launching of chocolate facts a. life is chocolately bitter sweet i. life is like a chocolate that has bitter and sweet taste 1. bitter time in life ( chocolate to comfort 2. sweet time in life ( chocolate to celebrate 5. marketing communication massage & channels (viral/online and consumer activations) a. IMC i. Advertising ii. Public Relations iii. Sales promotions iv. Activations v. Viral vi. Website 6. Detailed budget for the entire program 7. success measurement methods a. lead back to objectives SITUATION ANALYSIS [Market Analysis] The level of chocolate consumption in Thailand is considered as relatively low when compared to other foreign countries, especially those in Europe region. Although the chocolate consumption rate in Thailand has gradually increased from 0.144 kilogram per year per person in 1997 to 0.26 kilogram per year per person in 2007, countries in the Europe region have the chocolate consumption rate as high as 11 kilogram per year per person. While country in......

Words: 6000 - Pages: 24

Premium Essay

Rocky Mountain Advanced Genome

...Rocky Mountain Advanced Genome – Case Study Background:Rocky Mountain Advanced Genome (RMAG) is headquartered in Colorado Springs, Colorado and has recently been founded by seven research scientists who have taken a leave of absence from major universities and pharmaceutical companies to establish this firm. This company uses gene-sequencing techniques with a computer-driven search algorithm to identify genes in human DNA. In January 1996, negotiations were coming to the end for a private equity investment by Big Sur Capital Management to buy a 90 percent equity interest for $46 million in RMAG. The proceeds of the sale would be used to finance the growth of RMAG. Big Sur's saw a highly promising, but a highly risky investment opportunity. Kim McGraw, a managing director with Big Sur was put in the position to negotiate a price and terms of the investment. She based her negotiations on the assessment of RAMG's economic value. Big Sur Capital Management is located in San Francisco, California and has been organized as a hedge fund since 1968. Over the years it proved more successful in variety of "private equity" investments and had gradually shifted its activities to this area. The firm has $2 billion under management with 64 investments evenly split between venture capital investments and participations in leveraged buyouts. Importance of Terminal Value:Terminal value is the lump-sum of cash flows at the end of a stream of cash flows. It is important when trying......

Words: 2061 - Pages: 9

Premium Essay

Rocky Mountain Advanced Genome

...Case Study 2: Rocky Mountain Advanced Genome This paper provides an objective valuation of Rocky Mountain Advanced Genome (RMAG) to be adopted by Big Sur regarding the purchase of a 90% equity stake for $46 million. Forecast Horizon: The forecast horizon was lengthened to 15 years, as RMAG is a young, “highly promising, high risk” firm, only established 15 months prior, it should reach maturity in 2010 as sales, expenses and free cash flows stabilise (Fig.1). RMAG exhibits characteristics of a high growth firm with no dividends, high risk, high CAPEX expenditures and no leverage. Furthermore, it would be inadequate to adopt the forecast horizon dictated by RMAG and Big Sur of 10 years as cash flows only breakeven in Year 8 (Fig.2). Ohlson & Zhang (1999) affirmed that “Casual observation suggests that the horizon rarely exceeds 15 years” yet a planning period of 15 years is appropriate as RMAG has heavy R&D expenses that generate products with lengthy development stages and greater time until profit realisation. Cash flow forecasts provided by RMAG management and Big Sur analysts for the next ten years were analysed and accounts over the 1995 to 2005 were averaged as, “cash flows can be biased as a result of managers being either too conservative or too optimistic” (Titman et al. 2011). RMAG’s forecast was biased upwards whilst Big Sur’s forecast was relatively conservative. Hence, a hybrid of the two forecasts was adopted to negate bias over 1996-2005 and forecasts......

Words: 2281 - Pages: 10

High Heel | └ Modellbau | Beautiful Boy