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Safe Water

In: Business and Management

Submitted By vforvaiby
Words 816
Pages 4
Himanshu Trivedi
Section E
16FT-045
UNDERSTANDING OF THE CASE STUDY: SAFE WATER NETWORKS

The business model: The model is unique as it involves partnering with NGO’s, community groups and local and national policy makers. It uses the local source water

THE BUSINESS MODEL

Short Term Objective:
 The basic idea of the formation of Safe Water was to provide clean and safe drinking water to the undeserved.
 To be an active catalyst in and sector leader engaging partners in the development of sustainable, scalable market based solutions that provide safe, affordable water for the world’s poor. Long Term Objective:
-> Safe water networks envision a world with healthy, thriving communities, each managing its own sustainable supply of safe water
Problem of Adopting the Model at Nizampally The problem of awareness of safe drinking water in the village selected (Nizampally) is affecting both individuals and the society. It requires high involvement from a marketer’s perspective and poses a lot of challenges to overcome and make the people adopt the usage of safe water at large. Customers are opposed to the advocating the purpose which Safe Water Networks wants the people to understand. Adoption costs are more than the short-term foreseeable benefits where the residents of Nizampally are spending nothing at all on buying reliable safe water except when on trips to nearby villages.

Pre-conceived notions/ Barriers in Adoption:
1. Assuming that the water from hand pumps or taps is safe as it looks good and tastes better than the borewell or tubewell water.
2. 75% of villagers were satisfied with the sources and were concerned about the availability and access instead of understanding the importance of impurity free water.
3. Unaware of the adverse effects of putting the same glass to draw water everytime without washing their…...

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