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Sainsbury's Digital Marketing Strategy

In: Computers and Technology

Submitted By ROSSSMITH22
Words 8004
Pages 33
Digital Marketing Strategy Plan For Sainsbury’s

Digital Marketing

Marketing Strategy
For Sainsbury's

B00230954, B00271749, B00270823, B00270405, B00270428

15/04/2016

Table of Contents
1. Introduction ....................................................................................................................................
2
2. Assessing Sainsbury’s Current Online Situation ....................................................................
4
2.1. Online Resources ..................................................................................................................................... 4
2.2. Competitive Environment .................................................................................................................... 4
2.3. Internal audit ............................................................................................................................................ 5
3. Creating A Digital Marketing Strategy .......................................................................................
7
3.1 SOSTAC Model ............................................................................................................................................ 7
3.2 Situation Analysis ..................................................................................................................................... 8
4. Further Examples Of Different Strategy Models ................................................................. 21
5. Concluding The Report ................................................................................................................ 24
6. References ....................................................................................................................................... 25

1…...

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