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Welcome to the Samsung Global Strategy Group

I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul

I. Samsung Overview

I. Samsung Overview (Revenue & Global Presence)
Fast growth and vast global footprint
Samsung Group Revenue
※ Billion US Dollars

Global Operations


 

369,000 employees worldwide 510 offices and facilities in 79 countries



226 Electronics 80


22 1997 2005 2012

I. Samsung Overview (Leading Products)


I. Samsung Overview (Leading Products)


I. Samsung Overview (Brand Value)
Samsung ranked 9th among global companies in 2012


I. Samsung Overview (Total 29 Affiliates Companies)
The Samsung Group consists of many different business units

Electronics Industry

Engineering & Heavy Industry
C&T Corporation Engineering

Financial Services
Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment

Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total

Other Companies
Cheil Worldwide Everland Inc.
The Shilla Hotels & Resorts

Economics Research Institute S1 Corporation Medical Center BioLogics

SDS Heavy Industries

Techwin SDI Display
Corning Precision Glass


7 Affiliates

3 Affiliates

6 Affiliates

5 Affiliates

8 Affiliates

I. Samsung Overview (SEC Biz. Division)

HME : Health Medical Equipments


I. Samsung Overview (SEC Set Business)

(Set Biz)

World Leading Consumer Electronics Manufacturer


I. Samsung Overview (SEC Component Business)

(Component Biz)


Powering Today’s Devices


I. Samsung Overview (Contents & Solution Biz)

(Contents & Solutions)


Providing the right content & solutions across devices

Media Solution Center

Open Innovation Center (San Jose)

Global B2B Center

Design Center


I. Samsung Overview (Other Electronics Companies)

Samsung Electro Mechanics
TV Parts (IP Board) Mobile Parts (Network Module)

Complementary Technologies to the Core Device and Component Businesses
Samsung SDI Pioneering Green Solutions Samsung SDS System Integration Company
Business Process Smart Data Center & Cities & Cloud Convergence Lithium Ion Battery Energy Storage System

Samsung Techwin Safety Solutions
Security Defense Robot OLED

Samsung Display
Flexible Display



I. Samsung Overview (Engineering & Heavy Industry)

Engineering & Heavy Industry
Samsung C&T
Burj Khalifa

Leading companies in construction & shipbuilding
Samsung Engineering
Indian Oil Co., Ltd. Refinery Project Saudi Arabia Olefin Plant

Petronas Tower

(Dubai, United Arab Emirates) (Kuala Lumpur, Malaysia)

(Barauni, India)

(Al-Jubail, Saudi Arabia)

Samsung Heavy Industries
Built world’s first drillship for Arctic Regions Leading builder of large container ships (16,000 TEU)


I. Samsung Overview (Financial Services)

Financial Services

Domestic leader in financial services with global aspirations
Samsung Fire & Marine Insurance
Property, Casualty, Auto

Samsung Life Insurance
Life, Health, Annuity, Asset Mgmt.

Samsung Credit Card
Payment & Financial Service

Samsung Securities
Investment Banking, Brokerage


I. Samsung Overview (Strong Demand from Finance Affiliates)
Finance Affiliates need top talent to attain ambitious targets
Vision 2020 Vision 2015
Asia Top 10 Global Top 10

#1 in Korea

 Early expansion efforts include JVs and subsidiaries in China, Thailand, Singapore, Indonesia, and Vietnam

 Leverage strong balance sheet, Samsung brand, and cultural & physical proximity to become major Asia player

 Build on Asia platform to develop partnerships and acquire material positions in the US, Europe, and other mature markets


I. Samsung Overview (Talent Strategy)
Global Talent Is the Key for Samsung’s Future Growth!

New Business Model & Product Idea

Global Expansion and Talent New Business Initiatives


I. Samsung Overview (Critical to Develop Global Talent Pool)
Samsung is rapidly transforming into a true global company with 62% of the overseas employees and 86% of the total revenue

Overseas Employees
※ Unit : K

Overseas Revenue
※ Billion US Dollars

236 Total 190 162 145



179 134 107 (80%)
※ Samsung Electronics


(48%) 2008
※ Samsung Electronics

(50%) 2010

148 (83%)




I. Samsung Overview (Global Network)

※ Samsung Electronics (April, 2013)


II. Introduction to the Global Strategy Group

II. Global Strategy Group (History)
Since its inception by Chairman Lee in 1997, GSG has been recognized as a credible and highly visible strategic partner to Samsung’s top executives Mission
We need high caliber global talents who can provide us fresh perspective on trends and the latest information. Let us develop those talents in becoming global managers abroad by familiarizing them with Samsung.

Kun-hee Lee, Chairman

Samsung Group


주요 연혁 II. Global Strategy Group (Growth)
As Samsung grows, GSG’s role is becoming even more important
Establish (‘97~’03) Stabilize (‘04~’08) Develop (‘09~’12)

- '06 : Setting GSG long-term mission and redefining of role · Hire and develop top global talents · Reinforce Internal consulting function

- ‘11~ : Recruiting senior GS members Expanding non-SEC transitions

- ‘09 : SEC needs based recruiting Focusing on SEC transition - '97 : Established with 20 GSs
GSG Alums in Line Mgmt #Recruiting #Transition Total GSG

Line Manag ement


Average # of Projects / Year

















24 ~ 45

80 ~ 110

II. Global Strategy Group (Who we are ) Global Strategists (GS)
GS: 3 AM: 9 GS: 10 AM: 4 GS: 13 AM: 11 GS: 13 AM: 2 GS: 3 AM: 4 GS: 6 AM: 4 GS: 17 AM: 21 GS: 5 AM: 5

GSG alumni in Affiliate management (AM)
GS: 2

Diverse Backgrounds
Countries Languages Average Years of Experience Average Age

AM: 4 GS: 6 AM: 7 GS: 0 AM: 1 GS: 8 AM: 8 GS: 8 AM: 5 GS: 10 AM: 11 GS: 4 AM: 5

18 19 6 30

GS: 8 AM: 6

II. Global Strategy Group (Project Team Mix)
Project assignment is based on GS member preferences (via survey) Project length is 10~12 weeks, including 1~2 weeks business trip

 Project Champion(Executives)  1-2 Working-Level Clients  Role : - Project Suggestion - Scope Confirmation - Data / Knowledge transfer - Evaluation - Etc.

 Senior Project Advisors - Supervise multiple projects - Provide guidance on project activities - Coach and deliver feedback to GS members  Actual Project Leaders - Oversee day-to-day operations of project and present results to client  Day to Day Project Execution - Carry out detailed project activities - Provide front-line knowledge for team




※ Korean Staff : Project Development/Selection, Staffing, Consultation with Clients, Project Support etc.

※ EM : Engagement Manager, PL : Project Leader, GS : Global Strategist

II. Global Strategy Group (Mix of Projects by Affiliate & Function)
GSG conducts ~30 projects per quarter
- Selective projects : conducting 65% of all requested projects - High level of exposure to top management : 40% of final presentation to EVP or above

Affiliate Mix (‘09~’12)

Functional Mix (‘09~’12)

Group 12% Others 12%

New Biz Others 12% 8% Electronics 56%

Finance 11% Engineering & Heavy Industry 9%

Marketing 37%

Business& Product Strategy 43%


II. Global Strategy Group (Project Type)
GSG conducts 4 main types of project to support each business unit
 New market entry strategy  Growth strategy  Partnership strategy  Content and service strategy  Communication strategy  Product launch strategy  Platform strategy

Corporate Development
 Business model development  Trend analysis  M&A and JV target identification  Audit  Human resources development and assessment  Feasibility analysis

 Consumer Marketing  Marketing, PR, and communications  Channel development  Branding  Sales and business development  B2B Marketing  Market assessment and sizing  Advertising

 Retail and channel management  Organizational transformation  Operational effectiveness  Business process improvement  New product and service introduction  Manufacturing improvements  Product planning  Supply chain analysis

II. Global Strategy Group (Project Sample) Product planning/ Marketing

① Requirement of SNS and Digital marketing for smartphones ② GSG conducted total 12 projects with the Mobile GBM since April 2010 ③ Developed standard digital marketing process - Defined roles of HQ and Subs - Developed strategic relationships with SNS companies

▶ Established digital marketing infrastructure - Created Dedicated digital marketing team - Produced a standard marketing guideline - Executed Ad campaign with major SNS and game companies

Mobile Digital Marketing Strategy (’11.6~’12.3)


II. Global Strategy Group (Project Sample)


① Analyzed US competitive landscape → Identified capability gaps (Product, Organization, Infra, Skills) ② Conducting experts interviews to define key success factors - Direct & Indirect channel - Internal decision making process - Sales incentives ③ Created strategic recommendation for optimal channel strategy & operations

▶ Developed direct & indirect sales forces strategy and structure -Joint HQ and subsidiary execution of key action items underway

HME US Channel Strategy (’13. 2Q)


II. Global Strategy Group (Project Sample)

New Business

① SDI was considering whether to enter the car battery business

▶ Set up the customized marketing strategies for each target OEMs

SDI Automotive Battery Business Entry Strategy (’12.1~’12.12)

② GSG conducted project for 1 year - ‘12.1/2Q : Market analysis, identify potential customers - ‘12.3Q : Capability assessment - ’12.4Q : Execution of strategy after transition of 2 GSs to SDI ③ Capability Enhancement - Integration, Synergy, Recruiting

▶ Organization changes based on GSG’s recommendation to enhance internal synergy improvement (Dec. 2012)

II. Global Strategy Group (Project Sample)

Global Operation

① Analysis of key internal issues related to the cost and inefficiency

SCM Capability Enhancement (’10.3Q~’13.1Q)

▶ Established a dedicated ② Identify key solution to improve SCM visibility and optimal portfolio - Meeting with key retail partners to convince them to provide internal sales data for mutual benefit ③ Recommendation for improvement - Organization, Process, Infrastructure retail channel management group - Developed a standard SCM management manual & analytical framework ▶ RCM group continues to plays a critical role


II. Global Strategy Group (Cases of Career Progression)
Based on expressed interest and prior professional experience, GS members have two different career paths
Year 0 Year 1 Year 2 Year 3 Year 4

Professional 80% Experience

Industry Track
 Assigned

Affiliate Management
 

projects are aligned with industry of focus Transition as early as one year

Experience roles in strategy, marketing and new business development Pursue other international assignments after time in Korea

Career Interests 20%
  

Consulting Track

Affiliate Management GSG Career

Explore varied industries and topics as a consulting generalist Develop leadership skills through roles with increased responsibility Potential to transition to Affiliate management


II. Global Strategy Group (Cases of Career Progression)
Your experiences at GSG will prepare you for a rewarding career Samsung
Year 0 Year 2 Year 4 Year 6
Tony Kau (GSG ’10, Insead) Engagement Manager Responsible for working on strategic projects for Samsung affiliate companies in GSG.


Intern GSG

Corporate Retail Channel Management Group

Germain Clausse (GSG ‘12, HBS) Manager, Corporate Retail Channel Management Group Responsible for corporate retail channel management for Samsung Electronics

US Subsidiary GSG Global Marketing Operations

Carlos De Arriba (GSG ‘09, MIT) Head of B2B / Convergence, Portfolio Management Team Responsible for ETO-B2B Smartphone for Samsung Electronics

US Subsidiary GSG Global Marketing Operations

Lindsey Hamilton (GSG ‘09, INSEAD) Senior Manager, Global Marketing Operations Responsible for Brand Strategy for Samsung Electronics

GSG = Intern

Visual Display Division = GSG

US Subsidiary = Affiliate = Subsidiary

Dave Das (GSG ’03, Kellogg) Vice President, Samsung US Home Entertainment Mkt. Responsible for all Samsung television product marketing in United States


II. Global Strategy Group (Current Positions of GSG Alumni )
GSG offers the opportunity to develop and shape your career at Samsung’s headquarters and to prepare you for challenges at our global subsidiaries
SVP Regional Marketing VP. LCD Marketing VP. Home Appliance Marketing VP. Partnership VP. Mobile Marketing Dir. Business Strategy Dir. Regional HQ Sr. Manager Product Innovation Sr. Manager Corporate Marketing U.S.

VP. HR, Europe Dir. TV Marketing Sr. Manager, Regional HQ Sr. Manager, Digital Marketing U.K.

VP. M&A Strategy Dir. Corporate Strategy Dir. Business Innovation Dir. HR and many more…. Korea

Dir. Strategy, France

VP. Marketing Vietnam

Dir, Corporate Marketing Dir, CTV Marketing Dubai

Dir. Strategic Planning Sr. Manager Branding Singapore

Sr. Manager Regional Marketing Australia

Director, TV Marketing Sr. Manager Corporate Strategy Brazil


III. GSG & You

Samsung Global HQ in Central Seoul

III. GSG & You (Customize Your Careers at Samsung)
Strong demand for GSG as strategic leaders and Affiliate managers

 Mobile(AP)

 Corporate

/ Network / Storage(SSD)

Strategy Management

 Semiconductor  Television  Content  Medical

 Partnership  M&A

/ Home Appliance

/ Strategic Alliance

& Digital Advertising Device / Biosimilars component

 Electronic  System

Integration Services / Engineering

Global Strategists are empowered to pull two key levers to customize their careers at Samsung

 New

Business Development Channel Strategy / Advertising Planning

 Marketing  B2B

 Branding  Product  HR

 Financial

 Construction  Heavy

& Defense industry / Advertisement

 Operations

 Chemical


III. GSG & You (Training Program)
GSG Provides a Well–Rounded, Structured training Programs
Core Consulting Skills
 Consulting frameworks  Communication skills  Presentation skills  Project & Team management  Hypothesis driven work-planning
Off-Line On-line

Korean Language Class
 Provided for all GS and their partners

Industry Practice Group
 Improve understanding of new trends  Every Friday between 4~6pm  Structured along industry practices
Consumer Electronics Mobile Device Solutions Financial Services

On-going Coaching
 Experienced consultants provide coaching and performance feedback

New Business


III. GSG & You (Training Program)
GSG’s training program is designed to support GS members evolving needs
Year 0 Year 1
Basic Project Management

Year 2
Advanced Project Management

Basic consulting

Advanced consulting

Marketing Design Compliance

Product Development Strategy R&D

Affiliate company Introduction

Global Employees

GSG Refresher Course

Global Manager Course


III. GSG & You (Competitive Benefit Package)
We provide excellent benefits in addition to competitive compensation
Housing Allowance
Modern and convenient location

Education Allowance for Dependents
Renowned international schools

Home Leave Ticket
Family home leave flight

Medical Insurance
Best-in-class care

Cigna (GSG) 38

III. GSG & You (Who Are We Looking For?)
We look for MBAs with diverse backgrounds and global perspectives who can thrive in a team-based, dynamic business environment
Global Perspective
Capable of understanding global business issues

Thrive in groups – flexibility, openmindedness, patience

Adventurous Spirit
Embrace risk and seek new experience

Global Strategy Group

Have diverse industry, functional & market perspectives


III. GSG & You (What You Can Achieve in GSG)
Enhance consulting skills and expand global awareness

Leadership Diverse Industry Knowledge

Problem Solving

GSG Functional Expertise Cross-Cultural Communication Broad Market Knowledge


III. GSG & You

The Gateway to Your Global Career
Internal Consulting
. Consulting Skills . Global Strategic Projects . Diverse Industry Exposure

Hands-On Biz Experience
. Functional Expertise . Execution of Strategy . Transfer to Subsidiaries


Line Management

Developing Samsung’s Global Leaders of Tomorrow

IV. Korea & Seoul

01. Modern & Young City 02. Fast and Efficient City 03. Range of Entertainment Options (Clubs, Music, Films, Sports...) 04. A foreign-friendly city with good support


Modern & Young City


Fast and Efficient City


Range of Entertainment Options (Clubs, Music, Films, Sports…)


A foreign-friendly city with good support


Samsung Group 29 Affiliates web page list
Affiliate Companies Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung Corning Samsung SDS Samsung Techwin Samsung Display Samsung LED Samsung Engineering Samsung C & T Corporation Samsung Heavy Industries Samsung Total Samsung Petrochemical Samsung Fine Chemicals Samsung BP Chemicals Cheil Industries Inc. Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Asset Management Samsung Venture Investment Samsung Everland Inc. The Shilla Hotels & Resorts Samsung Economics Research Institute S1 Corporation Samsung Medical Center Samsung BioLogics Samsung Bioepis Web Page 49

Electronics Industry

Engineering & Heavy Industry

Chemical Industry

Finance & Insurance

Other Companies

GSG School Champion E-mail List
Please Contact your school Champion for further questions
School Berkeley Chicago Columbia Darden Dartmouth Duke HBS IMD INSEAD Kellogg LBS Michigan MIT NYU Stanford Wharton Champion John Holgate Antoine Merour Hector Lozano Prakash Menon Waverly Dolaman Karin Kuo Pathiya Todhanakasem Paolo Alfieri Stephen Waywell Dustinn Jackson Enrique Trevino Frank Lan Derrick Morse John Vermeer Keith Song Carl Nordenberg E-mail 50

Global Strategists balance client needs, project deliverables, and life in an international metropolis…it never gets dull.

July 28


Daily Plan
1:15 pm Prepare some slides for afternoon update meeting with client 2:00 pm Catch company shuttle bus to Suwon for client meeting (…and to catch some zzz’s) 3:00 pm Meet with working-level client to share key findings from Thailand and confirm deliverables 4:45 pm Coffee with GSG alum who just transitioned to brand marketing role for TV biz based in Suwon 5:15 pm Send out slides to team which will be presented to project champion next week 7:00 pm BBQ out with friends near the office 9:00 pm Screen golf and beers 11:30 pm Get to sleep to prepare for another eventful day

6:30 am Wake Up 7:30 am Newspaper, bagel & coffee set at Dunkin Donuts 7:50 am Arrive at Samsung HQ in Gangnam 8:00 am Attend Korean language class 9:00 am Catch up on overnight e-mails from SEDA (Brazil subsidiary) regarding previous project 9:30 am Set agenda for the day 10:00 am Team meeting to examine findings from previous week’s business trip to Bangkok 12:00 pm Lunch in the company cafeteria with language exchange partner

At a glance
Ind. Company Business
- Lithium Ion Battery - Display(PDP,CRT)

Current challenges / priorities
- Commercialize large capacity batteries (generation, re-generation) - Build strategic alliances with auto manufactures for e-car batteries - Develop market entry/expansion strategy for IT Sensors (US) - Build expansion strategy for Server Power market (US, Taiwan) - Develop growth strategy for new Information & Communication Tech - Create new business models - Expand into overseas markets - Build global presence by establishing overseas centers (San Jose, etc.) - Expand business through global

Value of global talent
- Market research and prioritization - New business strategy development - Product planning / marketing planning - Strategy development for new market entry and global business expansion - New business opportunity development - Strategic alliance relationship building - Global HR organizational management - Global business / marketing strategy - Global healthcare market development - Product & services development, marketing, and management - Tech sourcing strategy, market trend analysis, product launch support


Electro Mechanics

- Electronic Parts (Mobile devices, PC, displays, semicon)

SDS Display

- Engineering Convergence - Enterprise Transformation - Infrastructure Reliability

- Mobile/TV/Tablet - Display

market development - Identify and explore strategic alliances for new product concepts (Flexible display, transparent display)

- New product marketing strategy - International contract negotiations - contract review, - company negotiations, etc.


At a glance
Ind. Company Business Current challenges / priorities
- Expand international business by Life Insurance - Life, Health, Annuity - Asset Mgmt. entering and expanding in Asian markets - Develop a top global management system - Overseas market entry strategy & execution - Advanced risk management process development

Value of global talent


- Expand internationally Fire & Marine Insurance - Property, Casualty - Auto - Enter the US middle market - Enter the Chinese Automotive insurance market - Develop top global payment Card - Payment & Financial Services system - Compete worldwide with top global credit card companies Cheil Industry Cheil Worldwide - Materials (Electronic, Chemical, Fashion) - Communication - Advertisement - Building Mgmt. Everland - Food Service - Resort & Golf - Become a global top materials company in 5 years - Lead global fashion industry - Expand worldwide marketing & communications business - Win a top 5 Cannes Award record - Diversify business portfolio - Develop new overseas market opportunities - Mid-long term business strategy development - High caliber management consulting - Overseas market research - Strategic alliances - Digital Marketing strategy development - Retail Marketing strategy development - Mid-long term business strategy / investment deliberation (assessment) - Business model development - R&D of advanced product services - ERP Planning and management (PMO)


At a glance
Ind. Company Business
- Power generation - Defense - Surveillance systems - Manufacturing and chip mounting equip - Micro devices

Current challenges / priorities
- Develop and expand equipment portfolio for global competition - Security, energy, industrial, etc. - Expand system integration and total solution sales

Value of global talent
- New business development for security solutions - Marketing strategy development & execution - Business strategy development - Overseas go-to-market strategy


- Engineering and

- Expand infrastructure business in emerging markets (PPP) - Create new business opportunities via value chain expansion (planning, developing, operating) - International expansion of power plant business (LatAm, CIS) - Offshore market entry (SE Asia) - Mid-long term business strategy development - New business opportunity identification - Mid to long term business strategy development


Construction - Civil, Plant, High-rise - General development


- Hydro Carbon - Industrial & Infra


Company Overview (Samsung SDS)

Samsung SDS
• • • • • • • Incorporated in 1985 Opened Gwachon Data Center in 1992 Opened a branch office in San Jose in 1996 Split of Unitel business in 2000 Obtained CMM Level 5 in 2002 Launched Global Delivery Center in 2007 Merged with Samsung Networks in 2010 SIE

Business Portfolio ECS : Engineering Convergence Services
ICT Solution

ETS : Enterprise Transformation Services
Consulting NSI ICTO BPO IRS : Infrastructure Reliability Services ICT Infra

Dominant Industry Leader
4.3Bil. 431Mil. 4.7Bil. 426Mil 5.6Bil 511Mil 7.1Bil 577Mil



FY11 Total Sales

FY12 FY13 Net Profit


Company Overview (Samsung Electro-Mechanics)

• • • • • • • • Samsung-Sanyo Parts Co., Ltd, Established in 1973 MLCC Business begun in 1986 Renamed Samsung Electro-Mechanics Co., Ltd in 1987 PCB business begun in 1991 Established overseas corporations in the 1990’s Completed World Top MLCC in the 2000’s At the Business Week Tech 100, ranked-16th in 2010 DJSI World Index listing(2009 ~ 2012) • For Mobile Devices

Main Product
• For Display • For PC, Semiconductors

Performance Summary
4,961 432 5,230 278

Unit: Millions $


7,388 542

Become a Top-tier Electronic Part Maker in 2020

Total Sales


Operating Profit


Company Overview (Samsung Techwin)

Samsung Techwin

Safety & Energy Solution Global Leader
Business Portfolio
Product Sales Channels

• Established the company Samsung Precision in 1977
 Began still cut Camera  Began Aircraft Engine Business (Cooperated with GE)

• Changed name to Samsung Aerospace in 1987
 Began Chip Mounter Business  Began Defense Program Business

• Changed name to Samsung Techwin in 2000
 Expended Surveillance Business  Began Advanced Robot Technology

• Power • Defense •MMS •SS

: Aircraft Engine, Energy Equipment : Self-Propelled Artillery : Chip Mounter, Micro Device : Surveillance System

Dominant Industry Leader
Unit: Billions $ 2.40 0.18 0.15 2.68 0.21 0.12 2.67




2009 Total Sales

2011 2012 Net Profit


Company Overview (Samsung SDI)

Samsung SDI
History & Summary

Smart Solution for a Green World
Business Portfolio
Lithium-Ion Batteries 1 for Mobile Devices for 2 Automotive 3 for Energy Storage System Display

• Established in 1970 • 2012 Revenue: $5.1 billion • No.1 Industry leader with 28% of a M/S in Lithium-Ion Batteries(LIB) for mobile devices (2013.1Q) • Employees: 18,000 approx. • 9 Production sites in 6 countries • Member of Dow Jones Sustainability Index 9 years in a row (2004 ~ 2012)





World Leader in LIB
(Lithium-Ion Batteries)
$4.4B $0.3B $4.9B $5.1B $1.3B

2013 Mobile LIB Perfect World No.1 2017 Total LIB industry Global No.1

$3.9B $0.17B



2010 Total Sales

2011 2012 Net Profit

2020 Global Sales $20B

Company Overview (Samsung Display)

Samsung Display

“What is seen is all of our business area”
Business Portfolio
etc. 2%

• Mass produced 85” UHD LCD TV panel in 2013 • Established Samsung Display in 2012 • Developed 55” OLED TV panel for the first time in 2012 • Ranked 1st as the global LCD market for 10 consecutive years (~’02) in 2011 • Achieved total sales of 500M TFT-LCD in 2010 • Operated the biggest G7 TFT-LCD line for the first time in the world

Market Share(‘12) etc JDI(4.5%) (14.7%)

Mobile $30B 46% IT

TV 31%

Samsung Display (24.4%)
LGD (23.3%)

Sharp (8.3%) AUO (11.8%) Innolux (12.8%)

10% Tablet 11%

Dominant Industry Leader
Unit: Billions $ 29.2 20.1 1.2 25.9 1.7 26.4 2.8 -0.7


“What is seen is all of our business area”


Total Sales


FY12 in Technology

No.1 in LCD 1st one in OLED
in Solution

Operating Profit




We Achieve


I. Company Overview (Samsung Engineering)

• Founded as Korean Engineering in 1970 • Acquired by Samsung in 1978 • Awarded the first overseas EPC contract in ‘80s • Expanded overseas EPC business in ‘90s~‘00s • Ranked No.1 Korean Contractor to obtain overseas orders (approx. 8 bil. USD) in 2009 • Ranked No.2 MEED TOP 10 EPC Contractors in 2012

Business Portfolio
Hydrocarbon (66%) • • • • Refinery Gas Petrochemical Upstream Industrial&Infrastructure (34%) • • • • Power Metallurgy Industrial Facility Water Treatment



Vision & Mission






11.6 10.2



Creative Engineering Solution Provider Creating and pursuing future value for clients through engineering excellence

2010 New Order 2011 Sales 2012 Back Log
($ bil.)


Company Overview (Cheil Industries, Materials)

Cheil Industries (Materials)
• 1954 Established Cheil Woolen Fabrics Industries • 1975 Stock Exchange listed • 1976 Changed name to Cheil Industries • 1989 Cheil began chemical business • 2005 Cheil began Electronic Materials business

Business Portfolio (2012)

ABS PC Pol. Film PS CR PDP Paste

Electronic Materials




4% 5% 5%



E.S SOH Etc.

Dominant Industry Leader
3,210 2,675 105 201 3,473 166 3,719 219

Jump to be a Top-Tier Company Through World First, World Best Products

2013 Dominant Domestic No.1 2015 Asian Top 3 2020 Global Top 10 61


FY10 Total Sales

FY11 FY12 Net Profit
(US$, millions)

Company Overview (Cheil Industries, Fashion)

Cheil Industries (Fashion)
• 1954 Established Cheil Woolen Fabrics Ind. • 1975 Stock Exchange listed • 1976 Changed name to Cheil Industries • 2008 Opened 10 Corso Como Seoul • 2011 Acquired Colombo Via Della Spiga • 2012 Launched Outdoor and SPA brand 720
Acc, 10% Imported Brands 13%

Business Portfolio
Revenue portfolio
Others 13%

Distribution Channel (n=1,648)
Outlet 10% Free Standing 18%

Men's 29%

Beanpole 27%

Women's 9%

Department Store 72%

Dominant Industry Leader
2000 1500 1000 500 0 26 44 (US$, millions)
1,040 1,185 1,228 1,492


100 64 55 50 0

• Cheil, to the World and beyond • 2020 Revenue of KRW 10 Trillion Global Fashion Business


Total Sales



Net Profit


Company Overview (CHEIL WORLDWIDE) Ideas that Move
1973 1977 1988 1992 1997 1998 2002 Established as an Advertising Agency Awarded Korea’s first CLIO AWARD Opened first overseas branch in Tokyo Established Cheil USA Inc. Awarded Korea’s first Cannes Gold Award Listed on Korea Stock Exchange Organized opening ceremony for 2002 FIFA World Cup held in Korea/Japan 2011 Awarded Korea’s first Cannes Grand Prix 2012 Awarded Korea’s first Spikes Asia Grand Prix

Cheil Worldwide

Ideas that Move
Cheil is a creative company. We deliver strategic creative solutions to meet our clients’ business challenges; we call them Ideas that Move. We believe that the best ideas will move seamlessly across channels, platforms and media – they should move people, move brand and move product. More than anything though, they should move the world.



Worldwide Marcomm. Group
No. 1 in Korea domestic market, . 16th largest marketing communication group in global market (Ad Age Agency Report 2012) • Worldwide Revenue $385.7 million • 31 Overseas offices in 26 countries (headquartered in Seoul, Korea)

Global Top 10th by 2017
Growing net worth is not everything we pursue. We’re trying to create a new level of corporate culture.
• We’ve revitalized our management processes pursuing the sustainable management as a 'social enterprise' to realize "people's dream” above 'a good corporate'.


Company Overview (Samsung Fire & Marine Insurance)

F&M Insurance
• • • • • • • • 1952 1975 1985 1993 1995 2002 2012 2013 : : : : : : : : Founded as Anbo F&M Ins. Co. Ltd. Initial Public Offering Opened Office in New York Changed name to Samsung F&M Ins. Opened Office in Beijing, China Launched Samsung Anycar Auto Ins. Established Singapore Samsung Re Received AA- Credit Rating (S&P)

Business Portfolio
Premium Channel

* Tied Agency : One which sells only SFMI’s products ↔ General Agency

Dominant Industry Leader

No.1 non-life insurer in domestic market (2010)

No.3 non-life insurer in Asia (2015)

Net Profit (approx. $800 million)

2020 Global Top 10 (Total Risk Solution Partner)

Company Overview (Samsung Life Insurance)

Samsung Life
• Founded as Dongbang Life Insurance in 1957 • Incorporated into the Samsung Group in 1963 • Joint Venture Launched in China in 2005 • Going Public in 2010 (IPO) • Proclamation of Business Concept and New Vision in 2012 720

Key Highlights
• Business Areas : Life Insurance, Loan, Fund, Retirement Pension, etc. • Total Assets : KRW 186 Trillion (FY2012) • No. of Customers : 8.07 Million (Dec. 2012) • Credit Rating : AAA (8 straight years, 2012) • First in the industry to be recognized as the DJSI World Company

Dominant Industry Leader
8times 6times

2020 Global Top 15
Total Asset 161 Trillion Total Asset 500 Trillion Global Top 15 (2020)


1.3times 386


20.7 Total Asset

0.3 Total Premium(monthly)

RBC Ratio

Global Top 24 (2011)

Industry Average

Samsung Life (FY2012)

Net Profit 23 Trillion

Net Profit 100 Trillion


Company Overview (Samsung Card)

Samsung Card
• Samsung Card established 1988 • Charge volume exceeds 1 trillion won; first in the industry 1997 • Opened Asia’s largest CRM center 2001 • Formed strategic alliance with American Express 2002 • Launched mobile gift card cashback on pre-paid receives certification as new product 2009 • Launched new BI 2011

(Just what you need)
Business Portfolio
Lifestyle Services
Services that give Membership convenience of Services payment through various settlement means such as Marketing mobile and Services credit/prepaid/debit cards Business

Payment & financial Services

Management Services

Dominant Industry Leader
10,932 10,584 76,833




2015 Dominant Domestic No.1

2020 Global Service Company
Number of Cardholders
(unit: thousands)

Volume handled
(unit: USD in Millions)


Company Overview (Samsung C&T, Engineering & Construction) Inspire the World, Create the Future, Build a Better World
Total Solution Provider
 We are expanding our value chain from EPC to Development and O&M

Samsung C&T

• 1938 : Samsung Sanghoe was established • 1951 : Renamed as Samsung Corp. • 1977 : Samsung E&C was established • 1995 : Samsung C&T was established • 2010 : Burj Khalifa was constructed
(the world’s tallest) (Merger of Samsung Corp. & E&C) (the origin of Samsung C&T)

• 2013 : Won USD 10Bn in international new orders

Growth per annum by 30%+

Vision 2020 Global Leading Player

USD 60Bn in New Orders/ USD 45Bn in Revenue


I. Company Overview (Samsung Everland)

Samsung Everland
• Founded in 1963 as ‘Donghwa Real Estate’ • Everland Themepark founded in 1976 • Building Management (E&A) Est. in 1977 • Food Service Business Est. in 1994 • Food Research &Culinary Academy in 1997 • 100M Cumulative Visits to Everland in 2001 • E&A wins Award of Excellence from Int’l FLA in 2007 • FDA selects FC R&D as Norovirus testing org in 2012 • Anyang CC Renewal and Lost Valley Open in 2013

Life Infrastructure Inventor
Revenue By Business
E&A FC Resort E&A 45.7% FC 42.0%
21% 37% 42% 21% 43% 36% 17% 41% 42% 46%

14% 40%

’12 Revenue US $ 2.7 Bil.
Resort & Golf 12.3%

Capex (1b KRW)
5, 33 3 6, 25 0


8, 00 8, 0 30 0

Revenue (1b KRW) Employees
4, 11 4

2, 89 3, 2 04 5

4, 04 0

86 4

2009 (A)

1, 72 7

2012 (E)

2015 (Goal)

2, 10 0

2020 (Goal)

2, 60 0


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