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Scm 4380

In: Business and Management

Submitted By elrinanguyen
Words 4877
Pages 20
Business Strategy Management Explanation

[Instructions for using this document: Keep the bold section headings in place. Provide the requested information and answer the corresponding questions. Your team should answer each question as thoroughly as possible, giving the instructor insight into how your team arrived at its management decisions. The tone of your writing should be as if you are justifying your management decisions to your boss for leading a start-up company.]

Company Code: TT

Team Member Names (Alphabetical by Last name):
Jonathan Anzures
Briana Lee
Elrina Nguyen
Inga Vogel

How did your team use SOLVER? List the details of EACH solver model you created including: Objective, Changing Cells, and Constraints (if any). Do not list cell references – describe the variables used in the solver model. At least one working solver model MUST be used in your Excel file and the Excel file you turn in must demonstrate one meaningful, working solver model.
Team TT used solver to determine the optimal prices for each product per DC. We began by setting our objective cell as the total average profit margin percentage. We maximized our objective through our changing cells of the price for each product for each DC. For our constraints, we set each price to be greater than or equal to the total variable + fixed costs per product. In addition, we created a cell to calculate a price of 5% and 10% greater than the DC10 price for the 1kg products, and a price of 5% and 10% greater than the DC12 price for the 500g products.
Objective: Total Average Profit Margin Percentage
Changing Cells: Product Prices Per DC
Constraints: Price >= Total Variable + Fixed Costs Per Product DC12 Price >= (DC10 Price*.05+DC10 Price) DC12 Price <= (DC10 Price*.10+DC10 Price) DC14 Price >= (DC12 Price*.05+DC12 Price)…...

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