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Service Blueprint

In: Business and Management

Submitted By happe
Words 1525
Pages 7
Service Blue Print for Fashionable Brand Boutique

Introduction:

The service blue print for a fashionable brand boutique is very important that we identify what are the important steps that ‘Sales Associates’ have to do when a customer is visiting their boutique. It will give us a overview on what are the important steps to consider and what owners should take in consideration.

In a boutique the first thing that customers notices are the brand name and window displays, it attracts the people to visit the store. The window display would be the attracting point in a boutique, it is very important to display the new trends and new collections. If the customers saw a very enticing display they would be curious on what the store is selling. The store design and ambiance are one of the selling point because this would make people interested and check the new items. The overall ambiance can help shape the experience of your customers.

Customer service is extremely essential in a boutique, a sales associate should be smart and friendly. It is very important to ask the customers if they need help, if they’re looking for a specific item and if not just let them browse the items because some customers like to look around on their own. A sales associate should be knowledgable on the product information and be able to answer any questions and bring them the specific product they want to purchase. A unique experience are what boutiques are offering to customers they want them to feel that visiting the store is a memory that they couldn’t forget. The personal attention that a customer receives is be a major impact on a customer because they feel important and they would want to go back to that boutique store. Cost control refers to the efforts of the owners to monitor and evaluate. It is a important area to focus, in a fashionable boutique it is significant to…...

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