Premium Essay

Sk-Ii Group Discussion

In: Business and Management

Submitted By piggy80
Words 583
Pages 3
1. SK-II have the potential to develop in to a major global brand? * Priced at over $100 a bottle * Not a typical P&G product but its successful introduction in Taiwan and Hong Kong * Paolo thinking the brand has global potential.
Paolo should consider:
1. Organize the Company Along Product Lines not Geography
2. Continue to be the Technology Leader
3. Roll Out to Other Asian Countries
4. Sell off the SK-II Product Line
(SK-II had the potential to be a global brand even though it had many thinks needed to work on)
2. What do you think of Organization 2005?
O2005 seems to still take place and cause more damage than expected many executives are confused and therefore the potential for failure is increased. Even though everyone may have a good intention, the worldwide rollout may fail just for reasons of the putting in practice the O2005 plan, such as – organizational change, changes in management structures and the various implications from operations through marketing to the sales.
3. Consider that SK-II is globalized, what should Paolo's expansion strategy be in rolling out SK-II? Which country should be a priority?
Companies typically fail when their strategy no longer fits the environment in which they operate.
To achieve a good fit, Paolo and his managers must understand the forces that shape competition in their external environment. This understanding enables them to identify strategic opportunities and threats.
An extension of a market by reaching out to a new market segments (such as geographically) is not the same as regional, national, or international geographic expansion of the company's sales. The first option leads to an increase in primary demand for the product category.
Expansion strategy in rolling out SK-II may consider as:
Grow Sales with Existing Product – With this approach, this will actively increase the…...

Similar Documents

Free Essay

Group Discussion Movie Review

...When working in groups, it is inevitable that conflict will undoubtedly occur. In order to make sure that this conflict doesn’t become a detriment to the group’s ultimate goals, it is important to know how to manage the conflict in a way that will be constructive. There are different styles of conflict management that are used every day. They are collaborating, accommodating, compromising, avoiding, and competing. Each of these styles can be useful if they are used in the right circumstance, however there is not a “one size fits all” style of conflict management because different conflict situations call for different conflict management styles. In the movie “12 Angry Men” there are many conflicts that occur between the different jury members, in this movie there is an illustration of each of these styles. The collaborating style is seen as problem solving, it is a style personified as a win-win, cooperative approach to conflicts. Everybody comes out as winners with this style of conflict management. This style has high concern for both the task and social relationships of the group. This style was illustrated throughout the movie by Henry Fonda’s character, Juror #8. One particular instance of collaboration was when he called for a vote without his involvement. He said that he would change his vote if everyone else voted guilty; this was a win-win because at this point in time his vote was neither guilty nor was it not guilty and everyone would have been able to leave if...

Words: 805 - Pages: 4

Free Essay

Sk-Ii

...of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market share and billion-dollar names. The company divided into three global units which are household care, beauty and grooming, and health and well-being. P&G also makes pet food, water filters and produces a soap opera. P&G's many famous brand are under P&G Multinational Corporation which included Febreze, Fusion, Always, Braun, Bounty, Charmin, Crest, Downy or Lenor, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, SK-II, and so on. Their market capitalization is greater than the GDP of many nations. They penetrate more than 180 nations of the world. Their purpose is to come out with the branded products and services of superior quality and value that improve the lives of the world’s consumer. In return, the consumer will reward the P&G with leadership sales, profit and value creation (P&G, 2011). SK-II is a one of the Procter & Gamble Beauty brand. This product has been launched in Japan market since 1980. SK-II can be considered as the one of the most expensive beauty brands in the world until today. SK-II......

Words: 4704 - Pages: 19

Free Essay

Mgmt 591 Discussion: Comparing on-Line Class to a Team/Group

...loafing, group development and comparing our class to a team or group. Social loafing occurs when people work less hard in groups than they would individually. An effective team/group according to the text is one that achieves a high level of task performance, member satisfaction and team viability. One of the Keller student mottos: "you get out what you put in" relates to avoiding social loafing in the online community. Ways to social loaf: 1. wait until others post in a discussion to avoid doing any of the initial foot work--then you can just comment on someone else's work and still engage in the discussion. 2. Only read what the professor writes and answer his/her queries and questions, avoiding interacting with the other team members and thereby not really gaining anything through the process of discussion. 3. avoid reading the textbook on a deep and intimate level by cruising around the message board and picking up the application of the material--as you know this is how you will be tested anyhow! The text uses the show Survivor as an example. One contestant who wasn't very physically able is simply to mind the fire overnight, but doesn't and sleeps instead, knowing that one of the others will "cover" for him anyway. Although the tasks gets done, his social loafing jeopardized his role and eventually his respect by the others and he was voted out of the tribe. The text suggests that team leaders can avoid encouraging social loafing by: 1. keeping group......

Words: 713 - Pages: 3

Premium Essay

Discussion - Health Policy Context and Process Pt Ii

...in 95 deaths in Washington, Oregon. Amendnews.com. Retrieved February 25, 2013 from: http://www.ama-assn.org/amednews/2010/03/22/prse0325.htm Vergano, Dan. (October 26, 2004). Stem-cell debate another division between Bush, Kerry. USAToday.com. Retrieved February 25, 2013 from: http://usatoday30.usatoday.com/news/politicselections/nation/issues/2004-10-26-stem-cell-research_x.htm University of Washington School of Medicine. (N.D.). Ethics Committees, Programs and Consultation. Ethics in Medicine. Retrieved February 26, 2013 from: http://depts.washington.edu/bioethx/topics/ethics.html HIPAA Compliance Program. (May, 2012). Health Insurance Portability and Accountability Act of 1996 (“HIPPA”) Compliance Program. Huron Consulting Group. Retrieved February 26, 2013 from: http://www.huronconsultinggroup.com/Company/Investor_Relations/Corporate_Governance/~/media/Documents/Corporate_Governance/HIPAA_Compliance_Program.pdf...

Words: 709 - Pages: 3

Premium Essay

Sks Manufacturing

... Introduction SKS Manufacturing has recently hired Deloitte & Touche as they are in a critical cash position with various internal inefficiencies in their procurement and production processes. Deloitte & Touche and SKS Manufacturing will need to work together in order to solve the issues present at SKS Manufacturing so they can be successful within the automotive parts industry. Issues & Analysis There are three key issues that are present at SKS Manufacturing that need to be systematically tackled in order for stabilization of the business to occur and the long-term redesigning process to be effective. The key issues facing SKS Manufacturing are: (1) cash flow shortage (2) weak alignment and integration within the value chain and (3) lack of synchronization between production and procurement affecting customer satisfaction levels. The issues listed above have caused SKS Manufacturing to produce inefficient amounts of products and not meet delivery dates due to the weak internal alignment and poor control systems in place (A1). Cashflow Shortage SKS Manufacturing needs to resolve its current cash flow issue immediately as poor industry analysis and lack of information for adequate forecasting has led them to having high inventory levels. Additionally there is a second warehouse location that is not efficient and is taking up cash reserves, thus decisions need to be made regarding downsizing and better forecasting methods to stabilize the current environment.......

Words: 305 - Pages: 2

Free Essay

Group Discussion Guidelines

...Proper eye contact with the entire group is an essential requisite. A candidate should talk to his team members, not to the examiner. Analytical ability This includes both logical and critical reasoning. This checks how well a candidate is able to analyse somebody's viewpoint and also how well is he able to reason his own viewpoint. Fluency Fluency should be checked on the following two parameters: I. Smoothness in flow of Language II. Pronunciation Initiative This parameter takes into consideration only the student who has initiated the GD. If he initiates well and is able to put the GD into the right perspective rate him/her high but if he stutters, falters, starts with a stand. Leadership A leader is a person who creates an environment of mutual understanding and cooperation in a GD. A leader is one who: * Contributes to the GD through his content and ideas. * Tries to put the GD into proper perspective so as to have a focused discussion on the issue at hand. * Encourages other candidates to speak * Coordinates the effort of the GD. Group behavior Group behavior is the ability to work well with the team members. Aggression, shouting in a GD, staring somebody, cutting somebody in between, trying to enforce views on others, questioning etc are some of the activities which are against team work. Listening A candidate who listens to his other team members' views and does not intercept any other group members should be rated......

Words: 520 - Pages: 3

Premium Essay

Group Discussion

...Group Discussion Arun John Mathias Agenda What is a GD? Why a GD?  Personality traits tested  How to prepare for a GD  Do’s and Don’ts in a GD  Being effective in a GD  Accepting criticism  Tips to succeed  What is a Group Discussion? • • • A method of assessing a student’s personality traits First opportunity of seeing and hearing a candidate in person Mass elimination also! What is a Group Discussion? A discussion among a group of typically 8-12 people  Participants express their views on a topic freely  Fixed time limit – depending on group size  Why a Group Discussion? Simulation of real-world meetings  Stimulates quick thinking  Understanding of your strengths and weaknesses in working as a team  Qualities of leadership crystallize  Personality traits ◦ Ability to work in a team ◦ Communication skills ◦ Reasoning ability ◦ Leadership skills ◦ Initiative • • • • • Assertiveness Flexibility Creativity Listening Awareness Types of topics Debatable/Controversial  Factual  Abstract  Case-based GD  Your Preparation Knowledge and planning  Self-confidence  Communication skills  Body Language  Personal appearance  Being calm and cool  GD Tips    Initiation Techniques Body of the group discussion Summarization/Conclusion Initiation Techniques  When you initiate a GD, you grab everyone’s attention Advantage: can create a favorable first impression with your content and communication skills......

Words: 554 - Pages: 3

Premium Essay

P&G: Sk-Ii

...CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s, people from R&D, consumer research, product supply, HR, and finance). Chaired by Lafley. INTRO: In this case study we are introduced to P&G as an organization and their changes in structure overtime. More specifically, after the acquisition of Max Factor Japan and success in its SK-II line, questions are raised about whether global expansion is feasible and profitable as a franchise. De Cesare ran this skin-care line in Japan, but he reported directly to Lafley. This is crucial because global expansion would require Lafley’s approval in budgeting and organizational support. P&G recently went through major organizational changes over a period of six years known as O2005. This created huge questions in the strategy that would be put together in the case of a global expansion for SK-II. Within the U.S. Procter & Gamble originally followed an organizational structure consisting of seven different divisions that were furthermore shattered into 26 distinct categories. Each category had its own R&D, supply management and marketing. In addition, the international......

Words: 2346 - Pages: 10

Free Essay

Mba Group Discussion

...Group Discussion Topic: Content on Internet Should Be Censored A) Background: Internet censorship is the control or suppression of the publishing of, or access to information on the Internet. It may be carried out by governments or by private organizations either at the behest of government or on their own initiative. Individuals and organizations may engage in self-censorship on their own or due to intimidation and fear. Internet censorship in India is selectively practiced by both federal and state governments. While there is no sustained government policy or strategy to block access to Internet content on a large scale, measures for removing content that is obscene or otherwise objectionable, or that endangers public order or national security have become more common in recent years. B) Points in Favor of the Topic: 1) The words and images users post on the Internet may be available for years, and one’s profile may be viewed by future employers and school admissions officials, as well as identity thieves, spammers, and stalkers. This information can be used for the different purpose without any acknowledgement to user. 2) Many individuals and groups are using the social networking sites to provoke the users against the government. It's all politically motivated. They are using the tactics which are not acceptable in real world. 3) Apart from political motives many terrorist and racist organizations are using the social media for hurting the......

Words: 1307 - Pages: 6

Premium Essay

Sks Microfinance

...International Center for Business Research Issue: Volume 2 – Apr 2013; Link: icbr.net/0204.37 Case Study Of SKS Microfinance Ltd.: India’s Lone Microfinance Company in the Stock Market Devendra Prasad Pandey1  1 MGCG University, Chitrakoot, Satna, MP, India Abstract: Started as an NGO in 1988, SKS is today a for-profit NBFC regulated by the Reserve Bank of India. As of January 31, 2013 it has 48 lakh members associated with 1307 branches. It has disbursed 26195 crore as of September 2012. SKS Microfinance operates across 17 states in the country, including Andhra Pradesh, Karnataka, Maharashtra, Odisha, Madhya Pradesh, Bihar, Uttar Pradesh, Rajasthan, Uttaranchal, Haryana, West Bengal, Jharkhand, Chhattisgarh, Gujarat, Kerala, Punjab and Delhi. In August 2010, SKS completed an IPO that from the global financial perspective was a great success: it was 13 times oversubscribed, and the company's valuation reached the top of the offer band price (which initially listed the value of the company at $1.5 billion), and the share price rose 13% on its first day of trading and rose 29% within four weeks of the IPO. In the process, SKS raised $348 million in fresh capital that, in theory, was supposed to help further grow the business and allow SKS to serve more people with financial services and microcredit than it reached before the IPO. Shares of SKS Microfinance rose by over eight per cent in early trade, after the company reported a net profit of Rs 1.2 crore for the......

Words: 6840 - Pages: 28

Premium Essay

Group Discussion Forum #1

...Group Discussion Forum #1 Business 600 Fall 2015 Sheri J. Abraham August 26, 2015 Sheri Abraham has been working voluntarily as a Family Readiness Group leader for the past 2 years. During her time she has always had great participation from the soldiers and family members that she served. Sheri moved and relocated to a different location and assumed the FRG leader role to find out that it was really different. This new FRG and it was different, the attendance was next to none. Understanding the need for the FRG and family participation she needed to figure out what the problem was. How could she raise attendance and have an active and thriving FRG? After speaking to other FRG leaders she found that other FRG’s were very active. She began looking into what they were doing that hers was not. Cheri a saved woman of God relocated with her family to a new duty station. She a couple of years back graduated with her BA but never had a chance to use it because of the location in which they had lived. She was now back in school nearing the completion of her MBA and wanted to gain some of the training needed to make her marketable in her current location. She needed to work because she had a family to help take care of but new she had an opportunity to look at smart locations it seek employment that would foster what she needed. She also was very careful to ensure that where she applied was in line with her belief system. She knew that the world’s values and that...

Words: 1303 - Pages: 6

Free Essay

P&G Sk-Ii Globalization Project

...¿Tiene el producto SK-II el potencial suficiente para convertirse en una marca global de las operaciones internacionales de P&G? Para poder valorar si la marca SK-II tiene el potencial de internacionalización suficiente he estructurado mi argumentación empleando una matriz DAFO, en la que el objeto del análisis interno será la propia marca SK-II; y el análisis externo englobará tanto las capacidades y limitaciones de P&G como los drivers y barriers que definen el sector del cuidado de la piel y los cosméticos. Fortalezas [de la marca]  Producto con un alto margen de beneficio  Producto de alta calidad y gran innovación, que es percibido por el cliente (confirmado por las mujeres japonesas que son, probablemente, las consumidoras más exigentes del mundo en este sector)  La marca cubre una necesidad potencial de los consumidores  Éxito previo de la marca en diferentes mercados asiáticos: Japón, Taiwán y Hong-Kong  P&G puede explotar ese éxito en el resto del mundo  Oportunidad para ampliar la línea de producto (extensión de la marca) y para innovar en el servicio (los Beauty Innovation Systems-BIS) ofreciendo un valor añadido para los clientes Debilidades [de la marca]  Producto de lujo con un precio muy elevado  lo que puede suponer un ennichamiento de la marca en segmentos pequeños de mercado  Producto difícil de usar (6-8 pasos) que requiere de un entrenamiento previo del consumidor  Bajo “Brand awareness” a nivel mundial (exceptuando......

Words: 833 - Pages: 4

Premium Essay

Sks Manufacturing

...The major problem in the Deloitte & Touche Consulting Group case was the lack of support that Maria Chen had during the first few weeks of the engagement at SKS Manufacturing.  The cause of the problem with the engagement at SKS Manufacturing was multi-pronged. Maria Chen could have very easily become the sole scapegoat for blame. However, upon analyzing the underlying causes, Maria lacked 100% support from the two most senior members of the engagement team. First, David Hendry, Partner had just accepted additional responsibilities of bringing in new business. This meant that he would have competing demands with a less proactive focus and attention to SKS Manufacturing as a client during the initial engagement.  Secondly, Annette Wattley-Davis, Senior Manager, assigned to the SKS Manufacturing engagement was working on another concurrent project in Dallas. She was in Texas for 2-3 days per week overseeing a project with another client with limited oversight to the SKS engagement during a lucrative period (first six weeks) of the engagement. Thirdly, Maria Chen was a fairly new consultant and inexperienced to lead a vague and difficult situation on her own. Her lack of experience coupled with the lack of support from David Hendry and Annette Wattley-Davis was detrimental and derailing. She was assigned specifically to lead and address the production scheduling processes and synchronize production operations with purchasing while working along side Ben Rohan. He was......

Words: 316 - Pages: 2

Premium Essay

Focus Group Discussion

...Focus Group Discussion Thank you for agreeing to participate. We are very interested to hear your valuable opinion on latest trends in health and fitness. • The purpose of this focus group interview is to analyze the role of fitness center in sedentary lifestyle. • The information you give us is completely confidential, and we will not associate your name with anything you say in the focus group. • We would like to tape the focus groups so that we can make sure to capture the thoughts, opinions, and ideas we hear from the group. No names will be attached to the focus groups and the tapes will be destroyed as soon as they are transcribed. • You may refuse to answer any question or withdraw from the study at anytime. • We understand how important it is that this information is kept private and confidential. We will ask participants to respect each other’s confidentiality. THE VIDEO RECORDING BEGINS Focus Group Members: |S.No |Name |Age |Profession | |1 |Tarun Kumar |36 |Sports Therapist | |2 |Anjesh Sharma |28 |Fitness Manager | |3 |Ankit |24 |Fitness Trainer | |4 |Pooja Sharma |28 |Digital Marketer | |5 ...

Words: 623 - Pages: 3

Free Essay

Sk Telecom

...SK TELECOM GOES EGALITARIAN IN A HIERARCHICAL SOCIETY Until recently, Hur Jae-hoon could end debate with junior staff members just by declaring that the dis- cussion was over. Employed at the fourth tier in SK Telecom Co.’s five-tier management/professional hi- erarchy, the 33-year-old strategist held the corre- sponding title of “Hur Daeri” and received plenty of respect from people in lower positions. No one be- low Hur was allowed to question his decisions, and Hur was expected to silently comply with requests from above. South Korea’s culture of deferring to people in higher positions was deeply ingrained in the telecommunications company. In some South Korean companies, such as Samsung, junior staff members aren’t even allowed to initiate conversa- tions with anyone above their boss. Now, in spite of South Korea’s strong hierarchical culture, SK Telecom wants to support more egalitar- ian values. It has already removed its five manage- ment ranks and their differentiated titles and status. The English word Manager is now used to address anyone employed throughout the five former ranks. (Hur Jae-hoon’s title has changed from Hur Daeri to “Hur Manager”). Only vice presidents and above retain their previous status titles. People in charge of projects or people are also called “Team Leader.” Furthermore, the company is assigning project leadership responsibilities to employees in their twenties, whereas these roles were previously held only by older staff with much more......

Words: 744 - Pages: 3

Free IPTV APP Unlocked APK | Shengyi Huang | Orologio Uomo PIQUADRO GMT Silicone Nero Blu Fuso Orario Sub 50mt Made in Italy