Free Essay

Sm Entertainment

In: Film and Music

Submitted By vicky628
Words 1004
Pages 5
SM Entertainment, which is the one of largest entertainment companies in Korea. In the past decades, SM creates numerous world-class artists like BoA, Girls’ Generation, Super Junior, etc. In this article, the author illustrates the company and how SM company uses these artists to achieve its business goal. We can also see why Korea becomes a huge entertainment empire in such a short time.
From this passage, I get three main reasons which can explain what makes SM so powerful. Firstly, SM coined its own music and performance style called SMP genre. The author also explains this term via some artists of SM like H.O.T, Super Junior. SMP genre is the unique element that sets SM apart from the others in the industry. SM created the term in the mid-90’s with H.O.T, SMP combines rock and R&B with hip-hop beats allowing for very strong dance performances. The music videos are more important than the music. They are attractive enough to make a person’s head spin with insane dance routines, and more sparkly bells-and-whistles fanfare than you even imagine. SMP genre not only works for the domestic audiences but also letting worldwide fans indulging themselves in the business. The author also explains how Chinese, Japanese and French fans are crazy for those young boys and girls.
Music and performances aside, fan culture helps SM to establish the empire by leaning on the power of Chinese and Japanese fans. H.O.T is a great example to show this effect. As the label’s very early idol, the dedicated fans, who sometimes go to very extreme lengths. Even after 10 years, the BBS of H.O.T in China is still active. It can be credited with the success of the artists. Because of the strong fan base, the singers have SM Entertainment caters to their needs, producing music, shows, and products the fans push for. The company even helps the artist to build the fan club name, official sign, and official color. They do not only control the artists, but also those fans in another method. I would like to call it “brain-washing”. (I know some fans may beat me, but if the Chinese EXO fans started an “online fight” with the fans of TF Boys. Most of those fighters are girls under 12 years old.)
TVXQ maintained their fans even after a heated legal battle that resulted in the original five-member group being cut down to a duo. EXO faced the same problem on the scene, but thanks to their dynamic SMP-infused debut were able to build up a large fandom in a relatively short amount of time. Even Shinhwa, who left the agency in 2003, have maintained their success as a group in large part due to their incredible fan base that originated with their debut under SM in 1998.
As what I mentioned before, the author also noticed SM Entertainment has its own producing system. The system is learned by other entertainment company in the industry, but SM still gets fame and revenue from the system. SM Entertainment has been casting talented youths across Asia and putting them through the entertainment company's unique training system. SM not only produces music but also content like fashion, choreography and music videos. The unique system let SM to control every right of artists, like producing, recording, marketing, etc.
However, with the huge success, SM Entertainment also gets some critics at the same time. “Anti-Hallyu” is one of the problems. In the past, Anti-Hallyu in Japan turns political because Japanese people think Korean soap operas and music already affect their own culture contents. The Anti-Hallyu act not only happened in Japan, several months ago, Chinese Weibo users started an online protest to boycott JYP, another Korean entertainment company. A female singer appeared on a broadcast program holding a Taiwanese flag to symbolize her nationality, Chinese broadcasting stations in China banned TWICE (the group name), and Chinese netizens spreading the hashtag #boycottJYP on Weibo.
This is not the first time KPOP culture get boycott in the foreign country. SM Entertainment faced the same problem before. Especially because its “Slave Contract” and unfair treatment to artists. Han Geng, a Chinese artist from Super Junior, ended the contract with SM and left Super Junior because of the slave contract. He claimed that the SM Entertainment treated him unfairly with other domestic artists. Initially, he is not allowed to show his face on public stage but had to wear a mask to cover his face. Some issues are like this caused the legal battle between him and SM Entertainment. The same story happened in EXO. Three Chinese artists of EXO left the group one by one, they all paid the amount of money to SM to buy their freedom.
SM not only need to handle the contract problem but also needs to alert more competitors from indie music genre. With the growth of streaming service and indie music TV program, some indie artists are catching audiences’ eyeballs by their fabulous music contents. I would like to name some, Gary Kang Hee-gun, Zion T, and Hyukoh. They all reported by Billboard last year and got more than 1 million streams on Spotify.
SM Entertainment is a microcosm of the South Korea entertainment industry. It leads trends and create superstars. According to the news, SM is preparing to have a hand in the fashion business. I believe SM will continue its legend, but it will hard to be the king of the industry after they lost so many artists. The competition is not only from YG, JYP but also from indie musicians in the future.

Cited
Benjamin, Jeff, and Jessica Oak. "The 20 Best K-Pop Songs of 2015."Billboard. N.p., 30 Dec. 2015. Web. 21 Mar. 2016.
"What Makes SM Entertainment So Powerful? Music Performance And Fandoms Are The Secret To Success." KpopStarz RSS. N.p., 21 July 2013. Web. 21 Mar. 2016.…...

Similar Documents

Free Essay

Burying Sm

...Roy Abrams Burying SM Paper April 17, 2011 Death. Death is an inevitable occurrence in the life cycle of the human race that is dealt with in numerous different ways. Culture. Cultures are so numerous and varying that it is almost impossible to compare the small nuances that make them unique. Death and culture truly share a major thing in common, as they coincide harmoniously with such questions as “How is death handled?” and “What happens next?” As human beings, it is certainly possible to only look at the perspective of death that our particular culture is familiar with, and to let that obscure the views of others around the world. In Africa, death is a little more complicated. Placing the focus on one country in Africa, Kenya is a land that is still divided by tribal differences, differences that have been in place since written record itself is known about this region of the world. Death in Kenya raises a few questions, just as it does in places like Chicago, or Venice, or any small town in rural Kansas. These questions were far more involved after the death of lawyer Silvano Melea Otieno in 1986. “SM”, as the man’s name is abbreviated, was born a member of the Luo clan or tribe, but upon marriage with is wife Virginia, a Kikuyu tribe member, threw Kenya for a loop in ways he could never have imagined (Cohen; Odhiambo, 1992). The problem that was really a deep-seeded threat in this situation was a case of pluralism, or a diversity of views. An intense......

Words: 1813 - Pages: 8

Premium Essay

Sms Model

...SMS Model, a Service Management System The SMS model is invented by Richard Norman and it illustrates a Service Management System consisting of five elements closely connected together. None of the elements can be viewed uniquely. You may even consider the arrows as glue. However, for the sole purpose of explaining each of the elements they are separated below. Service Management System by Richard Norman (1972) John Wiley & Sons, edition 1 page 58 The Market Segment: Consists of both existing customers and potential customers. The Service Concept: Are the benefits (service package) offered to the client as well as the efforts of how benefits are designed, marketed, delivered and perceived both by the client, by the employee and by others. The Image: The information tool whereby management can influence staff, clients and other stakeholders. The Culture and Philosophy: Are the overall principles of how the social process leading to the delivery of the service benefits are controlled, maintained and developed long term. The Delivery System: Is a triad consisting of personnel, client and the technical and physical support. * Personnel: As a service is co-produced together with the client, the personnel’s appearance, education, training and attitude matter greatly to the quality of the entire service. * Client: Equally as the client contributes to the service they are receiving their role is vital to the quality of the outcome. ......

Words: 257 - Pages: 2

Premium Essay

Entertainment

...Paper on Entertainment and Social Media Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the......

Words: 3136 - Pages: 13

Premium Essay

Sms Banking

...SMS banking is a type of mobile banking, a technology-enabled service offering from banks to its customers, permitting them to operate selected banking services over their mobile phones using SMS messaging. SMS banking services are operated using both push and pull messages. Push messages are those that the bank chooses to send out to a customer's mobile phone, without the customer initiating a request for the information. Typically push messages could be either Mobile marketing messages or messages alerting an event which happens in the customer's bank account, such as a large withdrawal of funds from the ATM or a large payment using the customer's credit card, etc. (see section below on Typical Push and Pull messages). Another type of push message is One-time password (OTPs). OTPs are the latest tool used by financial and banking service providers in the fight against cyber fraud. Instead of relying on traditional memorized passwords, OTPs are requested by consumers each time they want to perform transactions using the online or mobile banking interface. When the request is received the password is sent to the consumer’s phone via SMS. The password is expired once it has been used or once its scheduled life-cycle has expired. Pull messages are those that are initiated by the customer, using a mobile phone, for obtaining information or performing a transaction in the bank account. Examples of pull messages for information include an account balance enquiry, or......

Words: 308 - Pages: 2

Premium Essay

Sm Report

... depending on the geographical market and the availability of secondary airports, the bargaining power of buyers will be stronger due to more choices. Furthermore, the rising affluence in India and China lures more substitutes e.g. private jets, cruises, chauffeured cars that offer luxurious services. Depending on the target market, budget airlines might need to partner or acquire. Profitable companies might engage in vertical integration to offer transportation as well. Australian’s (buyer) bargaining power on the budget airline industry is stronger because of its currency. Travelling outbound is preferred as it was less costly than domestic travel. Additionally, Australians are usually looking for cheap airfares to spend more on food and entertainment, less on travelling comfort. Depending on transportation preference, the threat of substitutes is relevant. 4. Strategic Competences 4.1 Physical Resources TT’s lease of 10 Airbus A320 are reliable (OCBC 2011). In providing convenience, TT has a web check-in service for passengers travelling without checked luggage. 4.2 Financial Resources 31 March 2011 Total Revenue (S$’000 000) 279.2 Total Expenses (S$’000 000) 288.2 Operating Loss (S$’000 000) (9) Table for operation loss for FY 2010 & 2011 4.3 Human Resources In 3 months, TT witnessed the swift change of leadership from Crawford Rix, Tony Davis to Andrew David due to failed leadership. Currently, David, with a strong background in the Australasian airline market, is......

Words: 4594 - Pages: 19

Premium Essay

Harrah's Entertainment

...Harrah’s Entertainment Inc. February 7, 2011 The goal of introducing the Gainsharing program was to increase employee motivation so they provide outstanding customer service. The differentiating factor in regaining and keeping bigger market share was through customer satisfaction. The Gainsharing program was effective in increasing both customer satisfaction and employee loyalty. Turnover went down from 70% to 50% in one year. It also proved to be an effective motivator to the food and beverage department of Harrah’s Las Vegas. Another great feature of this program was that it wasn’t tied to the financial performance of the company and the payout would be paid regardless of operating income results. Despite its positive features, the program had some drawbacks. The objectives that needed to be achieved in order to receive the gainsharing program’s bonus were not properly fine tuned. This led to situations where teams at most properties had missed their payout just by a small margin, leading to a feeling of let down. Also, the profits were not where they should be and the economy was dragging. Most employees were thankful to have jobs let alone bonus pay outs. The feature of getting a pay out regardless of financial performance was proving to be disadvantageous to the company. The incentive plan had cost $16 million in the previous year, and that felt like an especially big number now that revenues were dropping off because of broader economic conditions. Lastly...

Words: 655 - Pages: 3

Free Essay

Inflight Entertainment

...In-Flight Entertainment: “What is In-Flight Entertainment?” Marcel Sebastian Veit Schiffmann Pace University Janet Jones 091A Academic Writing (CRN 24297) In-Flight Entertainment: “What is In-Flight Entertainment?” Introduction This Research Paper is going to clarify the question about “What is In-Flight Entertainment?” It also reveals how “In-Flight Entertainment” was developed, and what basically is needed to be done until passengers can finally enjoy their “In-Flight Program”. Most people have never heard about the term of “In-Flight Entertainment” and have no understanding what this topic is all about. They take it for granted that they get entertained on a long distance or even short distance flight. Movies, music, applications and games are seen as natural given things on board of an airplane and most people don´t understand that there is much more behind it than just pulling their screen out of their armrest or turning the screen on, which is mounted to the backrest of their front seat. From the past till the present, when everyone has its own screen and can choose from a variety of entertainment options, it was a long way to go. Started with exhibitions of silent movies on linen by 16mm film reels at the beginning of the early 1920´s, as mankind was just about to conquer the sky and aviation was still in its infancy, up to black and white TV screens in the 1960´s, until today, with every passenger having its own LCD screen in front. In order......

Words: 2721 - Pages: 11

Free Essay

The Entertainment in Education

...be used for fun and entertainment, so the first time that something does not catch our interests we change the channel. Postman talks about this and makes mention of the effects a show like "Sesame Street" has on us by saying that there are many things about these kinds of shows that catch our eyes and please us and serve as preparation for entry into a fun-loving culture (142). But in reality it turns out that not all learning is fun and that sometimes effort is required to learn. Postman also says this "Mainly, they will have learned that learning is a form of entertainment or, more precisely, that anything worth learning is a form of entertainment, and out to" (154) . Postman says, "You will find it is said by some that children will learn the best when they are interested in what they are learning" (146). Okay sure, by this point our children are convinced form their experiences when they were growing up that television is entertainment. So if the only things we are interested in are the things that catch our attention then what is it that is being taught if we are learning things that only catch our interest? Things like "The Voyage of the Mimi" are being used to teach our youth. The television series just mentioned is an educational drama used in many of the schools across America and it teaches kids how to track down whales or to live on an uninhabitable island. The American culture today tends to confuse entertainment with education and......

Words: 931 - Pages: 4

Premium Essay

Sms Texting

...SMS Messaging In my English 1301 class, all of the students have not only adapted to the rising technology, but they have embraced texting to the point where they have become entirely dependent on it. Communicating has become more prompt and convenient then it has ever been before. Starting with basic e-mails to instant messaging on famous websites, like Facebook or Twitter. However, these abbreviations are starting to affect the way people communicate with one another and their writing skills. Users of these abbreviations are becoming more, and more psychologically depend on it. When a person sends a text message, it is usually in a modern language that originated from online when chatting. Users have adapted this shorter, quicker abbreviated way of messaging in order to gets their point across in 140 characters or less. Just because something is easier, quicker and shorter is not also right, and it is starting to affect people psychologically and their able to mental write simple paper. Text massaging abbreviations is inappropriate for school, work and formal writing assignments. A user needs to know the difference in how to use formal vs. informal writing that predates text messaging. An individual can ask anyone that has a cell phone, and that person would say, “That they would rather text someone than call”. Why would someone rather text than speak to that person. When a user uses abbreviation, they overlook most of what they have learned about how to properly......

Words: 1038 - Pages: 5

Free Essay

Cases in Sm

...can be an issue for few customers. 2. Mileage of high cc bikes is an issue | Opportunity | 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets | Threats | 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales | Competition | Competitors | 1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Yamaha  7. Ducati | Entertainment Network India Ltd | Parent Company | Times infotainment limited | Category | Radio broadcasting | Sector | Media and broadcasting | Tagline/ Slogan | It’s hot | USP | It's a dynamic medium, strong brand. | STP | Segment | Segmenting based on radio listeners age and taste | Target Group | Across all segments who use radio as entertainment ,15 and 34 age group | Positioning | Fun. Joy. Exuberance. High spirits. Energy. Verve. Sparkle. Vigour.  Dynamism. Zing. Nothing less is expected of a youthful brand | SWOT Analysis | Strength | 1. A huge market share and listener ship for Radio Mirchi 2. Most favored in car listening  3. Youth appeal by sponsoring events at colleges  4. Presence in 33 cities and 6 metros across nine languages5. Cross promotion  as it two more activities like experimental marketing and out house marketing6. As per the Limca Book of Records the Kolkata Police......

Words: 1297 - Pages: 6

Premium Essay

Sms Ads

...and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1     March 2012 DECLARATION   To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of any other degree or diploma in any university. Signed 25/03/2011 2       ABSTRACT     The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing five potential drivers of consumer acceptance of SMS......

Words: 45852 - Pages: 184

Premium Essay

Service on Sms

...any of the following prohibited activities: (i) copying, distributing, or disclosing any part of the Services in any medium, including without limitation by any automated or non-automated "scraping"; (ii) using any automated system, including without limitation "robots," "spiders," "offline readers," etc., to access the Services (except that GoButler grants the operators of public search engines revocable permission to use spiders to copy publically available materials from http://www.gobutlernow.com for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of the materials, but not caches or archives of such materials); (iii) transmitting spam, chain letters, or other unsolicited email, SMS, or other messages; (iv) attempting to interfere with, compromise the system integrity or security or decipher any transmissions to or from the servers running the Services; (v) taking any action that imposes, or may impose at our sole discretion an unreasonable or disproportionately large load on our infrastructure; (vi) uploading invalid data, viruses, worms, or other software agents through the Services; (vii) collecting or harvesting any personally identifiable information, including account names, from the Services; (viii) using the Services for any commercial solicitation purposes; (ix) impersonating another person or otherwise misrepresenting your affiliation with a person or entity, conducting fraud, hiding or attempting to hide......

Words: 4713 - Pages: 19

Free Essay

Entertainment

... Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience. The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose. This may be the case in the various forms of ceremony, celebration, religious festival, or satire for example. Hence, there is the......

Words: 983 - Pages: 4

Premium Essay

Entertainment

...Children today have an unprecedented number of options when it comes to entertainment. Since no parent can be aware of all of these options, it falls to the entertainment media to ensure that their content is suitable for young consumers." Discuss the extent to which you agree or disagree with the opinion stated above. Support your point of view with reasons and/or examples from your own experience, observations, or reading It is a known fact that there is a great proliferation of entertainment options. There are so many forms of entertainment targeted towards children for different purposes such as educational, informative, or pure entertainment purposes. For this reason, a lot of parents find it hard to censor what their wards view and are thus in a dilemma over making choices for program view. Despite this fact, parents should be responsible, and not necessarily the media, for ensuring that the children view appropriate content. Firstly, parents are responsible for their children. The choices the children make are largely influenced by the parent’s views. As such, parents are in a solid position to ensure that at each time their children make a choice, those choices would be approved by the parent. The parent can thus note which entertainment content would be suitable for the child and which would not, thus shielding against wrong influences. Secondly, the media industry is known as a for-profit organization, and its focus will be more on maximizing......

Words: 466 - Pages: 2

Premium Essay

Entertainment Industry

...Entertainment Exhibition industry Indian media and entertainment industry is one of the fastest growing sectors recording a growth of 12.4 per cent and projected to reach Rs 1052 billion by 2013 • India is the highest producer and consumer of filmed entertainment • The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. • The South Indian cinema industry is pegged at Rs 17.3 billion with the domestic theatrical revenue stream being most dominant, accounting for nearly three-fourth (around Rs 12.6 billion) • The four southern states have 50 per cent of the theatres in India and almost 25 per cent (1,200 theatres) of the 5,000 theaters in the south are digital • Growth opportunities galore as some of the world’s largest multiplex chains are foraying into India Categories of services Offered Cinema exhibition industry: The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. Favorable demographics in a cinema-crazy nation, tax exemptions, and quality locations such as malls, are driving growth of multiplexes in India. The report provides a snapshot of the market including the two segments multiplexes and single screen cinemas. An overview gives a quick picture of the market with estimated market size, growth rate......

Words: 1528 - Pages: 7

Dark Heart | 12 komentarzy | SUB One Piece Episode 453 2010-01-01 01:00:00