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Small Gients

In: Business and Management

Submitted By free1man
Words 369
Pages 2
Business Analysis

Small Giants: Companies that Choose to be Great Instead of Big
By: Bo Burlingham

Most businesses believe that size and growth equate to success, but Burlingham, Inc. magazine's editor-in-chief, reminds us that there are different classes of great companies that focus not on growing bigger, but on improving where they are. He sees them as Small Giants. In his book, Burlingham reviews 14 small businesses that were highly looked upon by others in business for their accomplishments and their willingness not to look to be bigger, go public, or expand significantly.

SMALL GIANTS’ MOJO

Burlinghan's company profiles varied substantially in employee size, management approach, corporate structure, life cycle stage and by different industries. But something was similar about each one, and Burlingham's shared three of seven characteristics they share:
- Passionate business leaders no matter what kind of business they may be in, including constant torque hinges manufacturing and designing, construction project planning, music making, special effects creation, or even beer brewing, show subject matter passion, as well as deep emotional business commitment to its suppliers, employees and customers.
- Leaders and founders built companies/businesses to live in instead of business accommodations shaped by outside entities. Union Square Cafe's Danny Meyer said "he earned more money by choosing the right things to say no to than choosing things to say yes to." Anchor Brewery's Fritz Maytag even assisted competitors in the brewery business which built their skills to accommodate the growing demand for his beer.
- Small giants are closely tied to the communities where they were located. Companies that bind with a community and show passion for its community were successful by donating money to schools in the neighborhood, allowing facility use for…...

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